Aligning design and technology with a non-profit’s mission
About the Client/Project
- Location
- Bangalore, India
- Project Duration
- 12 Weeks
- Industry
- Non profit / NGO
- Team Size
- 9
- Work Type
- Design, Development, Migration
Sahamati - Building Bridges For Financial Empowerment
Sahamati is a non-profit collective working to revolutionize India’s financial data ecosystem by promoting the Account Aggregator (AA) framework. Their mission is to create a secure, efficient, and inclusive system that allows individuals and businesses to access and share financial data seamlessly.
With multiple stakeholders, including financial institutions, policymakers, and end-users, Sahamati needed a robust digital presence to communicate its vision effectively.
Website URL: www.sahamati.org.in
Problem Statement and Solution
Problem Statement
Sahamati’s existing website faced significant challenges:
- Complex Information Architecture: The website struggled to present detailed information about the AA framework in an accessible way, leading to confusion among stakeholders.
- Outdated Design: The interface did not reflect Sahamati’s progressive mission or resonate with its diverse audience, including policymakers and financial institutions.
- Performance Issues: The site was slow and prone to technical glitches, hindering user experience and engagement.
- Content Management Difficulties: Updating and managing resources such as white papers, events, and member lists was cumbersome.
Solution
We proposed a comprehensive overhaul to align the website with Sahamati’s mission:
Key highlights included:
- Intuitive Design
- Create an intuitive design that communicates the importance of financial inclusion and the AA framework.
- Custom Development
- Develop a custom WordPress platform optimized for performance and scalability.
- Proactive Maintenance
- Provide continuous maintenance to ensure the website evolves alongside Sahamati’s goals.
Approach we took
Aligning design and technology with a non-profit’s mission
Sahamati’s new website is more than just a digital presence—it is a vital tool in their mission to promote financial inclusion in India. By aligning our design and development expertise with Sahamati’s goals, we delivered a platform that educates, inspires, and empowers stakeholders.
The Approach
- Discovery and Strategy
- Conducted workshops with Sahamati’s team to understand their mission, audience, and key messaging.
- Mapped the user journey to simplify access to crucial information for different stakeholders.
- Custom WordPress Design and Development
- Designed a clean, professional interface that highlights Sahamati’s mission, initiatives, and resources.
- Built a modular WordPress site to accommodate frequent updates to content, such as member directories, events, and case studies.
- Integrated interactive elements like infographics and data visualization tools to explain the AA framework effectively.
- Performance and Accessibility
- Implemented performance optimizations, reducing page load times and enhancing mobile responsiveness.
- Ensured compliance with web accessibility standards to make the site inclusive for all users.
- Continuous Maintenance Services
- Provided ongoing support for updates, security, and new feature development.
- Conducted regular analytics reviews to identify areas for improvement in user engagement.
Team Size and Composition
Developers
3
Designers
1
Project Manager
1
Webmaster
1
DevOps
1
Business
2
Features / UI Highlights
Result and Metrics
Quantitative
Engagement: Increased time spent on the site by 40%, indicating improved user experience.
Performance: Achieved a 50% improvement in loading speed across all pages.
Traffic: Monthly traffic increased by 35% due to improved SEO and a user-friendly interface.
Updates: Reduced content management time by 30%, enabling the team to focus on core activities.
Qualitative
The website became a trusted resource for stakeholders to understand and engage with the AA framework.
Enhanced alignment of the digital platform with Sahamati’s progressive mission.
Positive feedback from users and partners on the site’s accessibility and ease of navigation.
Testimonial
The transformation of our website has been instrumental in advancing our mission. The new design and functionality resonate with our stakeholders, helping us communicate the potential of the Account Aggregator framework more effectively.
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