Bringing Brand’s Philosophy to Life Through a Custom WordPress Website
About the Client/Project
- Location
- Pune, India
- Project Duration
- 12 Weeks
- Industry
- Education
- Team Size
- 8
- Work Type
- Design, Development
Walnut School - A leading provider of learning management solutions, empowering organizations
Walnut School is an innovative chain of schools in India, celebrated for its structured and balanced approach to education. They emphasize practical learning, academic excellence, and extracurricular growth, fostering a unique environment where students thrive holistically. Walnut School’s philosophy revolves around offering a structured yet dynamic learning experience that prepares students for the future.
Website URL : www.walnut.school
Problem Statement and Solution
Problem Statement
Walnut School’s previous website did not reflect the innovative and holistic nature of their education model. The challenges included:
- Lack of Brand Reflection: The website design failed to capture the school’s vibrant philosophy and structured approach.
- Inadequate Content Presentation: Key information about the school’s offerings, admissions, and philosophy was not presented in a user-friendly or engaging manner.
- Limited Interactivity: The site lacked the dynamic elements needed to engage parents and students alike.
- Performance Bottlenecks: Slow load times and poor responsiveness affected user experience, particularly on mobile devices.
- Outdated Content Management: The backend system was cumbersome, making it difficult for the school team to update content efficiently.
Solution
We envisioned a WordPress website that encapsulated Walnut School’s philosophy through a harmonious blend of design, development, and content. The solution focused on:
Key highlights included:
- UI/UX Design
- A vibrant, user-friendly design that reflects the school’s innovative spirit.
- User Engagement
- Engaging, structured content that communicates the school’s vision and offerings effectively.
- Engaging Animations
- Interactive elements and animations to enhance user experience and engagement.
- Backend Flexibility
- A custom WordPress backend for effortless content management.
- Performance Enhancements
- Optimized performance for fast loading and seamless responsiveness.
Approach we took
A Path from Discovery to Brand Alignment
We began with deep discovery sessions to immerse ourselves in Walnut School’s philosophy, values, and goals. This included workshops with stakeholders, research into their target audience, and an analysis of competitor websites.
The Approach
- Design Philosophy
- Visual Identity: Created a vibrant color palette and typography that evoked trust, energy, and innovation.
- User-Centric Layout: Designed pages to intuitively guide users to critical information, such as admissions, curriculum, and extracurricular programs.
- Interactive Features: Added dynamic elements, such as hover effects, animated infographics, and interactive timelines to engage users while maintaining simplicity.
- Custom WordPress Development
- Built a custom WordPress theme using Gutenberg blocks for flexibility and modularity.
- Developed custom templates for pages like Admissions, Curriculum, and Events to ensure consistency and ease of updates.
- Integrated a dynamic blog section for school updates, articles, and event highlights.
- Content Strategy
- Collaborated with Walnut School’s team to craft content that resonated with their philosophy and values.
- Structured content to highlight key features, such as the school’s structured curriculum, extracurricular activities, and innovative learning model.
- Performance Optimization
- Used advanced optimization techniques, including image compression, lazy loading, and caching, to ensure fast load times.
- Focused on a mobile-first design to cater to parents accessing the site on smartphones.
Team Size and Composition
Developers
3
Designers
1
Project Manager
1
Webmaster
1
DevOps
1
Business
1
Features / UI Highlights
Result and Metrics
Quantitative
60% reduction in page load time, enhancing the user experience across devices and a 50% increase in organic traffic, driven by the optimized design and improved SEO structure. We also saw a 70% increase in parent inquiries through the enhanced Admissions page and forms.
Qualitative
A visually engaging and informative website that reflects Walnut School’s innovative philosophy. An improved user engagement through dynamic features and content presentation. Effortless content updates for the Walnut School team, empowered them to keep the site fresh and relevant.
Testimonial
The new website beautifully captures the essence of Walnut School. It’s modern, intuitive, and truly reflects who we are as a brand. The seamless navigation and engaging content have made a significant difference for our parents and students.
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