Building a Custom NBFC Portal to Drive Seamless Borrowing Experiences

About the Client/Project

Location: Pune, India
Project Duration: 12 Weeks
Industry: Technology
Team Size: 9
Work Type: Migration, Design, Development

LoanTap – An NBFC Portal Revolutionizing Fintech industry in a unique way

LoanTap is a leading Non-Banking Financial Company (NBFC) in India, specializing in providing easy and quick personal loans. The platform offers a range of customized loan products designed to cater to the unique financial needs of individuals, including salaried professionals, self-employed individuals, and students. LoanTap’s vision is to simplify borrowing through seamless digital solutions, providing accessible financial products with quick approval processes.

Website URL : www.loantap.in

Problem Statement and Solution

Problem Statement

LoanTap’s old website was failing to meet the needs of their growing customer base and the fast-paced fintech industry. The challenges included:

Ineffective User Interface and Experience: The website was not intuitive, leading to a high bounce rate and low conversion rates for potential borrowers.
Complex Loan Application Process: Users found the loan application process tedious and complicated, which was a major deterrent to completing transactions.
Poor Mobile Experience: The platform was not mobile-optimized, which was a critical issue given the growing trend of mobile-first users in the financial sector.
Lack of Lead Generation Capabilities: The website did not effectively capture leads or provide necessary tools for follow-up, which hurt loan conversion rates.
Inadequate Marketing Integration: The site lacked the ability to seamlessly integrate with digital marketing platforms, making it difficult to track campaigns and user behavior.

Solution

We embarked on the journey of creating a custom WordPress website from scratch that addressed all of these issues by:

Key highlights included:

Smooth User Interface
- We designed a sleek, modern, and user-friendly interface that guided visitors effortlessly through loan options and application forms.
Simplified Loan Application Process
- By designing an intuitive loan application process, we reduced the number of steps required for users to apply, ensuring a faster, more enjoyable experience.
Mobile Optimization
- We ensured the website was fully responsive and optimized for mobile, providing customers with a seamless experience regardless of device.
Incorporating Lead Generation Tools
- We integrated lead capture forms across the site and optimized their placement to convert more visitors into actual loan applicants.
Seamless Marketing Integration
- The site was built with capabilities to integrate with marketing automation tools, enabling the LoanTap team to track user activity, create targeted campaigns, and enhance lead nurturing.

Approach we took

Meeting Growing Demand with Scalability

We focused on custom WordPress website for LoanTap that proved to be an invaluable asset in their efforts to streamline their loan application process, engage users, and convert visitors into qualified leads. By focusing on a user-centric design, implementing key features like lead generation, mobile optimization, and marketing integrations, we helped LoanTap create a platform that aligns perfectly with their business goals.

The Approach

Discovery and Planning
- The first phase involved understanding LoanTap’s goals, target audience, and existing challenges. We held discussions with their team to gather insights into the functionality they needed and the pain points they were facing.
- After thorough market research and competitor analysis, we outlined the best approach for creating a comprehensive and user-friendly loan portal.
Custom WordPress Development
- User-Centered Design: We focused heavily on designing a user-friendly experience. The website design was kept clean, modern, and simple, ensuring that users could easily navigate through loan products, apply for loans, and get relevant information.
- Loan Application System: A custom loan application form was designed to reduce friction for users. We simplified the steps, integrated dynamic form fields, and provided real-time eligibility checks to speed up the process.
- Lead Generation: We implemented custom forms and call-to-action elements at strategic places on the site to capture user details. These lead-generation forms were designed to align with LoanTap’s marketing goals.
- Performance Optimization: Speed and performance were top priorities. We used optimized images, minimized scripts, and employed caching strategies to ensure the site loaded quickly across all devices.
- Custom Integrations: We integrated LoanTap’s backend systems with the WordPress platform, ensuring that applications, approvals, and other important data were seamlessly managed.
Marketing & SEO Strategy
- We ensured that the site followed SEO best practices with proper keyword optimization, on-page SEO elements (meta tags, title tags, and descriptions), and schema integration for better search engine visibility.
- We integrated marketing tools like Google Analytics, email marketing, and CRM systems to help LoanTap monitor their campaigns and track user behavior.

Team Size and Composition

Developers

4

Designers

1

Project Manager

1

Webmaster

1

DevOps

1

Business

1

Features / UI Highlights

Result and Metrics

Quantitative

60% increase in loan applications as a result of the simplified application process and optimized user experience. 45% increase in mobile traffic and conversions, driven by mobile-first design and optimization. 35% improvement in lead conversion rates, thanks to the strategic placement of lead generation forms and content. 50% reduction in bounce rate with a cleaner, more intuitive design and faster loading times. 25% increase in organic traffic as a result of improved SEO practices.

Qualitative

Users reported a much more engaging experience on the website, particularly praising the ease of navigating loan options and completing applications. LoanTap’s marketing team was able to more effectively track campaign performance and lead nurturing, leading to better-targeted efforts and higher ROI on marketing campaigns. The website’s seamless integration with LoanTap’s backend systems allowed them to manage user data and applications more efficiently.

Testimonial

Working with WPoets Technology was a game-changer for LoanTap. They not only delivered a beautiful website but also provided a seamless, efficient user experience that has greatly improved our loan conversion rates. Their attention to detail and ability to understand our unique challenges was impressive.