Delivering a high-performing website for a global pharmaceutical distribution leader

About the Client/Project

Location: Mumbai, India
Project Duration: 12 Weeks
Industry: Pharma and Biotech
Team Size: 9
Work Type: Design, Development, Migration

Gnh India - A Renowned Pharmaceutical Distributor In Providing Global Access To Critical Medicines.

With a commitment to quality, compliance, and timely delivery, GNH serves healthcare professionals, businesses, and governments worldwide.

GNH India’s digital presence plays a crucial role in educating and connecting with its diverse audience, making their website a vital asset.

Website URL: www.gnhindia.com

Problem Statement and Solution

Problem Statement

GNH India’s previous website faced significant challenges:

Outdated Design: The interface failed to reflect the company’s global reach and leadership in the pharmaceutical domain.
Performance Issues: Slow load times and inefficient navigation led to a subpar user experience.
Limited Functionality: The site lacked robust features to support content updates, user engagement, and lead generation effectively.
Maintenance Struggles: Frequent bugs, security concerns, and compatibility issues with plugins hindered smooth operations.

Solution

Our goal was to create a modern, user-friendly, and performance-optimized website that aligned with GNH India’s brand and business goals. By combining custom WordPress design and development with continuous maintenance services, we ensured:

Key highlights included:

Seamlessness of UI
- A visually appealing and intuitive design that resonated with their global audience.
Performance Optimised
- Performance optimizations to deliver a seamless browsing experience.
Regular Monitoring
- Proactive maintenance to ensure the website remained secure and updated.
Scalability Ready
- Scalable features to manage and showcase their extensive pharmaceutical portfolio effectively.

Approach we took

Supporting Mission via custom development

Through a combination of innovative design, custom WordPress development, and ongoing maintenance, we elevated GNH India’s website into a powerful digital asset. The new platform not only showcases their expertise in pharmaceutical distribution but also supports their mission of providing global access to essential medicines.

The Approach

Design Revamp
- Conducted a brand analysis to align the website’s design with GNH India’s identity and target audience.
- Designed a clean, professional layout that emphasized trust, compliance, and accessibility. Focused on intuitive navigation and clear call-to-action elements to guide users efficiently.
Custom WordPress Development
- Developed a custom WordPress theme to handle GNH India’s unique content needs.
- Integrated robust content management tools for seamless updates of product listings, compliance documents, and industry news.
- Added multi-language support to cater to their international clientele.
Performance Optimization
- Implemented caching, image compression, and lazy loading to ensure fast load times.
- Leveraged a Content Delivery Network (CDN) for efficient global content delivery.
Continuous Maintenance Services
- Established a proactive maintenance plan, including regular backups, plugin updates, and security patches.
- Provided 24/7 monitoring to address issues promptly and minimize downtime.
- Conducted monthly performance audits to ensure optimal functionality.

Team Size and Composition

Developers

2

Designers

2

Project Manager

1

Webmaster

1

DevOps

1

Business

1

Features / UI Highlights

Result and Metrics

Quantitative

Load Time Reduction: Decreased average page load time by 40%.

Increased Engagement: Achieved a 25% rise in session duration through improved user experience.

Lead Generation: Enhanced lead capture functionality, resulting in a 30% increase in inquiries.

Qualitative

GNH India’s brand credibility strengthened through a professional and modern digital presence.

With a simplified internal content management processes for their team, this improved both the team’s and user satisfaction with an intuitive, performance-driven platform and easy to use CMS.

Testimonial

The team at WPoets understood our vision and translated it into a website that truly reflects our global stature. Their commitment to design excellence, performance, and ongoing support has been invaluable to our digital transformation.