Elevating Holidays with a Custom WordPress Solution

About the Client/Project

Location: Bengaluru, India
Project Duration: 10 Weeks
Industry: Travel
Team Size: 9
Work Type: Design, Development, Migration

Cleartrip Holidays - Where Travel Dreams Meet Seamless Digital Experiences

Cleartrip Holidays, a division of Cleartrip, is a prominent travel service provider in India, offering customized holiday packages to destinations across the world. The platform is known for its user-friendly interface, comprehensive destination offerings, and seamless booking process. As a trusted brand in the travel industry, Cleartrip Holidays aims to provide travelers with not only the best deals but also unforgettable experiences, backed by exceptional customer service.

Website URL : www.cleartrip.com/holidays

Problem Statement and Solution

Problem Statement

Cleartrip Holidays, while a leading name in the travel industry, had no dedicated platform for booking customized holiday packages. The existing website did not provide a seamless experience for users to browse, book, and plan holidays. The challenges included:

Fragmented User Experience: The process for browsing and booking holiday packages was disjointed and lacked clear navigation.
Limited Conversion Opportunities: The website did not include integrated lead-generation elements, making it difficult to convert visitors into actual customers.
Inadequate Mobile Experience: The platform was not optimized for mobile users, making it frustrating for travelers to plan on-the-go.
Lack of Real-time Updates: The website had limited dynamic content, which led to outdated offerings for users looking for the best deals.
Ineffective Marketing Integration: The site lacked an intuitive way to launch and manage targeted marketing campaigns.

Solution

We took on the challenge of developing the Cleartrip Holidays platform from scratch, designing and developing a custom WordPress website that addressed these pain points:

Key highlights included:

Custom User Experience
- A user-friendly interface with intuitive navigation that allows visitors to easily browse through holiday packages, destinations, and experiences.
Lead Generation
- Integrated custom lead-generation forms, strategically placed throughout the site, to capture interest and convert visitors into qualified leads.
Mobile Optimization
- Fully optimized the website for mobile users to ensure a smooth booking experience on all devices.
Dynamic Content and Listings
- Introduced real-time dynamic content updates and easy-to-manage listings for holiday packages, destinations, and deals.
Seamless Marketing Integration
- Integrated the website with email marketing tools and Google Analytics for easy tracking of campaigns, conversions, and customer behavior.

Approach we took

Building A Seamless Travel Experience

We got onto developing Cleartrip Holidays from scratch, we were able to provide a platform that meets the evolving needs of the travel industry. We focused on custom WordPress solution, with engaging design, seamless functionality, and strong lead-generation capabilities, to transform the way travelers interact with the brand. A user experience, mobile optimization, and powerful marketing tools were kept as target to drive growth, enabling Cleartrip Holidays to maintain its leadership in the travel space.

The Approach

Discovery and Planning
- Our first step was to understand the full scope of Cleartrip Holidays’ vision. Through in-depth client meetings, we defined the brand’s goals and the unique needs of their target audience.
- We studied competitor websites, analyzed market trends, and used existing analytics to highlight areas of improvement.
- We worked with the client to create a feature list that prioritized user experience, mobile performance, SEO, and seamless lead generation.
Custom WordPress Development
- Tailored Design: The design phase began with the creation of a modern, vibrant, and visually engaging look that reflected Cleartrip Holidays’ travel-centric brand. We made sure to incorporate large images of destinations, bright colors, and sleek design elements to evoke excitement about travel.
- Custom Booking Engine: The booking engine was built from scratch to allow users to browse, compare, and book customized holiday packages easily. It also included real-time updates for availability, pricing, and package details.
- Dynamic Listings & Content: We created a dynamic, easy-to-manage system for adding and updating holiday packages, destinations, and offers, so the website’s content stayed fresh and relevant at all times.
- Lead Generation Integration: Integrated strategically placed lead generation forms throughout the website, capturing visitor information for follow-up communication, inquiries, and special promotions.
- Mobile-First Design: We focused heavily on mobile optimization, ensuring that the website provided a flawless user experience on smartphones and tablets, with touch-friendly elements and fast load times.
- Marketing Integration: We incorporated tools for Cleartrip Holidays’ marketing team to easily create and track campaigns using the integrated email and CRM system.
Testing & Optimization
- After the development, we conducted extensive testing across different browsers and devices to ensure compatibility and performance.
- We implemented SEO best practices, including keyword optimization, metadata integration, and image alt text, to improve organic search visibility.

Team Size and Composition

Developers

3

Designers

1

Project Manager

1

Webmaster

1

DevOps

1

Business

2

Features / UI Highlights

Result and Metrics

Quantitative

40% increase in mobile conversions, driven by a mobile-first design that enhanced user engagement on smartphones and tablets with 25% improvement in organic search traffic as a result of enhanced SEO techniques, including optimized content and structure. There was a 30% higher lead conversion rates due to strategically placed lead-generation forms and streamlined customer journey.

Qualitative

The new platform has improved overall customer satisfaction, as users can now effortlessly book their holidays, read destination information, and explore packages with ease. Cleartrip Holidays now benefits from seamless integration with email marketing tools and better insights into customer behavior, which enables more effective targeting.

Testimonial

The new platform is intuitive, fast, and visually stunning. It aligns perfectly with our brand and offers a seamless booking experience for our customers. The team at WPoets Technology exceeded our expectations.