Empowering A Software Website With Custom WordPress Development

About the Client/Project

Location: Bangalore, India
Project Duration: 8 Weeks
Industry: Technology
Team Size: 9
Work Type: Design, Development, Migration

SLK Software - A global technology and business solution provider with a future-forward approach.

A 20 year old global technology and business solutions provider, SLK software specializes in financial services, healthcare, and insurance.

With a commitment to innovation and digital transformation, SLK Software empowers its clients with technology-driven solutions that streamline operations and enhance customer experiences.

Website URL: www.slksoftware.com

Problem Statement and Solution

Problem Statement

SLK Software’s existing website, built using Elementor, presented several challenges:

Limited Flexibility: The Elementor-based site was becoming difficult to manage as it lacked the customizability needed to scale.
Performance Issues: Heavy elements and bloated code led to slow load times, affecting user experience and SEO.
Outdated Design: The design felt static, lacking dynamic and engaging features to match SLK’s cutting-edge business solutions.
Content Management Challenges: Elementor’s drag-and-drop interface was limiting flexibility for future content management and site updates.

Solution

We migrated SLK Software’s website from Elementor to a custom-coded WordPress solution using the native Gutenberg editor and the Awesome framework. This approach provided:

Key highlights included:

Enhanced Performance
- Seamlessly migrated all existing content and functionalities from Webflow to WordPress, preserving SEO value.
- Built a scalable WordPress framework to accommodate future growth and feature additions.
Custom Design
- Sleek Layouts: Redesigned the website with a clean, professional look that resonated with HyperVerge’s branding.
- Dynamic Storytelling: Developed visually engaging pages that explained complex AI solutions in a simplified and compelling way.
- Enhanced Navigation: Improved user flow with intuitive menus, categorized content, and clear CTAs to guide visitors.
Improved Flexibility
- Integrated smooth, lightweight animations to:
  - Highlight product features such as real-time facial recognition and fraud detection.
- Create interactive transitions, improving engagement without impacting performance.
Scalability
- Achieved a 40% reduction in load times through:
  - Optimized image compression and lazy loading.
  - Minified CSS, JS, and HTML for faster rendering.
  - CDN implementation for global delivery.
- Delivered a Google PageSpeed score of 90+, ensuring seamless access across devices.

Approach we took

A Vision to Execute Scalable Migration

Our team meticulously translated their approved UI design into a pixel-perfect website, leveraging WordPress’s native Gutenberg editor for its flexibility and lightweight framework. Using the Awesome Framework, we built a modular backend structure, allowing SLK Software’s team to easily update and scale content without technical complexity.

The Approach

1. Discovery and Strategy

Conducted in-depth discovery sessions with SLK’s marketing and technical teams to understand business goals and pain points.
Performed a comprehensive website audit to analyze performance bottlenecks, SEO concerns, and user experience challenges.

2. Design and User Experience

Developed a custom theme using Gutenberg blocks and Awesome framework to create a sleek, user-friendly interface.
Designed dynamic animations (e.g., hover effects, scrolling transitions, and sliding banners) to make the website more interactive and engaging.
Built a responsive, mobile-first design to ensure optimal performance across all devices.

3. Performance Optimization

Implemented custom coding techniques to streamline the site, reducing load times by 40%.
Integrated lazy loading for images, minimized JavaScript, and CSS compression to reduce page size and speed up content delivery.
Enabled caching and CDN for global content delivery, ensuring fast performance across geographies.

4. Migration and Content Management

Migrated all content from Elementor to WordPress Gutenberg without losing any data or SEO rankings.
Developed a set of custom Gutenberg blocks tailored to SLK’s needs, enabling their team to manage and update content with ease.

Team Size and Composition

Developers

3

Designers

1

Project Manager

1

Webmaster

1

DevOps

1

Business

2

Features / UI Highlights

Result and Metrics

Quantitative

40% improvement in page load time, leading to better user experience and SEO performance. 15% increase in site traffic due to enhanced performance and mobile responsiveness.

Qualitative

The new site design is more visually engaging, reflecting SLK Software’s innovative brand. User interactions increased, with more visitors engaging with dynamic elements like case study.

Visual

Incorporated transitions and backgrounds over a dark theme that allows better readability along with a seamless scrolling both on the desktops and mobile phones.

Testimonial

The transition from Elementor to a custom WordPress solution has been a game-changer for us. Our new website is not only faster and more scalable, but it also captures the essence of our brand perfectly. The team at WPoets understood our vision and delivered beyond expectations.”