Ensuring Seamless Performance for India’s Top Entertainment Portals

About the Client/Project

Location: Mumbai, India
Project Duration: 18 Weeks
Industry: Publishing
Team Size: 10
Work Type: Development

Koimoi - A Go-To Destination For Entertainment Enthusiasts Seeking Engaging, Up-To-Date Content.

KoiMoi is one of India’s leading entertainment websites, offering the latest updates on Bollywood, Hollywood, movie reviews, box office insights, celebrity gossip, and more. With millions of daily visitors, they provide content for entertainment enthusiasts seeking engaging, up-to-date bollywood news. Given its high traffic and demand for real-time updates, KoiMoi relies heavily on robust website performance, uptime, and scalability.

Website URL : www.koimoi.com

Problem Statement and Solution

Problem Statement

KoiMoi’s rapid growth in traffic highlighted critical issues with website performance and scalability. These challenges included:

Performance Lags: The site experienced slow loading times during peak traffic hours, leading to higher bounce rates and reduced user satisfaction.
Bug Fixes: Frequent bugs in the WordPress ecosystem caused disruptions in content updates, adversely affecting the website’s credibility and user experience.
DevOps Inefficiencies: Outdated server configurations and insufficient monitoring tools led to occasional downtime, especially during high-traffic events like major film releases or breaking news.
Lack of Proactive Maintenance: The absence of a robust maintenance plan meant issues were often identified after they had already impacted user experience.

Problem Statement

Our team provided tailored maintenance and support services to address these issues, focusing on:

Key highlights included:

1. Performance Optimisation

Implementing performance optimization techniques, such as caching and asset minification, to improve load times.

2. Streamlined Activities

Establishing a streamlined DevOps workflow to enhance server reliability and scalability.

3. Regular Monitoring

Introducing proactive monitoring and maintenance to identify and resolve bugs before they affected site performance.

4. Scalability Ready

Ensuring seamless content delivery during high-traffic periods through server optimizations and load balancing.

Approach we took

Maintaining and Continuously Improving

As the digital landscape continues to evolve, we remain committed to providing ongoing support and enhancements, enabling KoiMoi to stay ahead of the curve and deliver unparalleled user experiences.

The Approach

1. Performance Optimization

Implemented advanced caching mechanisms, including server-side caching and Content Delivery Network (CDN) integration, to reduce load times.
Minimized JavaScript and CSS files and optimized image assets to improve overall site speed.
Conducted a comprehensive audit to identify bottlenecks in the WordPress setup, resolving database inefficiencies and optimizing query handling.

2. DevOps Modernization

Identified recurring issues in plugins and themes, providing quick fixes to ensure uninterrupted functionality.
Rolled out regular updates to plugins, themes, and core WordPress installations to maintain security and stability.
Conducted routine health checks to identify and resolve potential vulnerabilities.

3. Collaboration and Communication

Maintained an open line of communication with KoiMoi’s content and technical teams, ensuring that issues were resolved promptly and updates aligned with their content schedule.

Team Size and Composition

Developers

4

Designers

1

Project Manager

1

Webmaster

1

DevOps

1

Business

2

Features / UI Highlights

Result and Metrics

Quantitative

We were able to reduce average load time by 40%, from 6 seconds to 3.5 seconds and achieved a 25% decrease in bounce rate due to improved performance and user experience. We also ensured 99.98% uptime, even during high-traffic periods and successfully managed traffic spikes of up to 3x the usual volume during major events.

Qualitative

We were successful in enhancing user satisfaction due to faster load times and seamless browsing experiences. This also improved team efficiency with a proactive maintenance plan, reducing time spent on crisis management which strengthened KoiMoi’s reputation as a reliable entertainment portal.

Testimonial

WPoets Technology has been instrumental in keeping KoiMoi running smoothly, even during our busiest periods. Their proactive maintenance, expert bug fixing, and performance optimization have ensured our readers always have a seamless experience. They’ve become an invaluable partner in our journey.