Redefining academic outreach with custom WordPress design

About the Client/Project

Location: Karjat, India
Project Duration: 16 Weeks
Industry: Education
Team Size: 8
Work Type: Design, Development, Migration

DP College Pune - Fostering Excellence In Education With Diverse Academic Programs.

Located in a rapidly evolving educational landscape, DP College recognized the need to establish a strong digital presence to engage with prospective students, faculty, and stakeholders while maintaining its reputation for quality education.

Website URL: www.dpcollege.in

Problem Statement and Solution

Problem Statement

DP College’s digital challenges were multifaceted:

Outdated Design: The previous website lacked modern design aesthetics, making it difficult for users to find information efficiently.
Low Engagement: Visitors found the site uninspiring and cluttered, resulting in high bounce rates.
Performance Issues: The website suffered from slow loading speeds and frequent technical glitches.
Manual Processes: Many administrative processes were still offline, leading to inefficiencies and delays.
Maintenance Gaps: Lack of regular updates and security checks made the site vulnerable to downtime and cyber threats.

Solution

To address these issues, we proposed:

Key highlights included:

Design Overhaul
- A complete overhaul of the website design to align with DP College’s academic vision.
Custom Development
- Development of a robust WordPress platform optimized for performance and user engagement.
Integration
- Integration of user-friendly features like event calendars, application forms, and resource downloads.
Proactive Maintenance
- Ongoing maintenance to ensure the site remains secure, functional, and up-to-date.

Approach we took

Development to Educate Connect & Inspire

Through strategic design, tailored WordPress development, and proactive maintenance, we empowered Genus ABS India with a platform that aligns with their mission of innovation and farmer engagement. The website now stands as a dynamic tool to educate, connect, and inspire their audience while supporting business growth.

The Approach

Redesigning the Website
- Conducted stakeholder interviews to understand DP College’s brand identity and target audience.
- Designed an intuitive UI/UX with a focus on academic excellence, featuring organized sections for courses, admissions, events, and news.
- Enhanced visual storytelling with high-quality images, typography, and layouts that resonate with students and parents.
Custom WordPress Development
- Built a custom WordPress site using a modular approach for scalability.
- Added dynamic features such as student testimonials, faculty profiles, and academic achievements.
- Optimized the site for speed, responsiveness, and accessibility across devices.
Streamlining Operations
- Integrated online admission forms and event registrations to reduce manual workloads.
- Developed a secure backend for administrators to update content easily.
Continuous Maintenance Services
- Regular updates to plugins, themes, and the WordPress core for security and performance.
- Monthly performance audits to ensure seamless user experiences.
- 24/7 monitoring to prevent downtime and address any technical issues promptly.

Team Size and Composition

Developers

2

Designers

1

Project Manager

1

Webmaster

1

DevOps

1

Business

2

Features / UI Highlights

Result and Metrics

Quantitative

Bounce Rate: Reduced by 50%, indicating improved engagement.

Loading Speed: Achieved a 30% improvement in page load times.

Traffic: 40% increase in overall website traffic post-launch.

Administrative Efficiency: Saved approximately 20 hours per week with automated processes.

Qualitative

Enhanced reputation as a forward-thinking educational institution.

Positive feedback from students, parents, and faculty on the new design and functionality.

Improved ease of access to academic resources and information.

Testimonial

The transformation of our website has been a game-changer for DP College. The new design not only reflects our values but also makes it easier for students to engage with us. WPoets has been a dependable partner in this journey.