Transforming India’s Business and Tech News Hub with WordPress Expertise

About the Client/Project

Location: Pune, India
Project Duration: 10 Weeks
Industry: Publishing
Team Size: 10
Work Type: Design, Development, Migration

Trak.in - A Backbone of Indian Business News

Trak.in is one of India’s leading business and technology news portals, offering insights into startups, entrepreneurship, economic trends, and tech innovations. Catering to a large audience of business professionals, entrepreneurs, and tech enthusiasts, Trak.in is known for its engaging and informative content. As a high-traffic website, it required a robust and visually appealing platform to match its authoritative voice.

Website URL : www.trak.in

Problem Statement and Solution

Problem Statement

Trak.in faced several challenges with its existing platform, including:

Outdated Design: The website lacked a modern and user-friendly interface, which affected user engagement and retention.
Performance Bottlenecks: Increasing traffic highlighted issues with load times and overall site performance.
Maintenance Challenges: The site’s growth demanded consistent updates, bug fixes, and performance optimizations, which were not being addressed effectively.
Scalability Issues: As the platform expanded its content categories and user base, it struggled to scale efficiently.

Solution

Our team provided end-to-end WordPress solutions, including a complete website redesign, custom development, and ongoing maintenance. We aimed to:

Key highlights included:

1. UI/UX Redesign

Revamp the design to align with modern aesthetics while maintaining Trak.in’s brand identity.

2. Performance Optimisation

Enhance website performance to handle high traffic seamlessly.

3. Scalability Option

Implement a scalable architecture to support content growth and audience expansion.

4. Continuous Improvement

Establish a proactive maintenance plan to ensure smooth and uninterrupted operations.

Approach we took

From Revamp to Readability

We successfully addressed the challenges the company faced with its previous site with a focus on user experience, seamless lead generation, mobile optimization, and marketing integrations, we were able to deliver a solution that not only meets the needs of today’s digital-first users but also sets Paywithatoa up for future growth.

The Approach

1. Design Revamp

Conducted a comprehensive UX/UI audit to identify pain points and opportunities for improvement.
Created a clean, visually appealing layout that emphasized readability and ease of navigation.
Designed a responsive interface to ensure an optimal experience across devices, from desktops to smartphones.

2. Custom WordPress Development

Built a custom WordPress theme tailored to Trak.in’s content structure and branding.
Integrated advanced content management features, making it easier for the editorial team to publish and manage articles.
Developed scalable architecture to accommodate the growing volume of articles, categories, and multimedia content.

3. Performance Optimization

Implemented caching mechanisms and optimized databases to improve load times.
Integrated a Content Delivery Network (CDN) to ensure fast content delivery globally.
Regularly monitored and fine-tuned the website to maintain optimal performance.

4. Ongoing Maintenance

Established a dedicated team for continuous bug fixes, plugin updates, and security patches.
Conducted regular performance audits to identify and resolve potential issues proactively.
Offered 24/7 support to ensure the website remained operational during high-traffic events.

Team Size and Composition

Developers

4

Designers

1

Project Manager

1

Webmaster

1

DevOps

1

Business

2

Features / UI Highlights

Result and Metrics

Quantitative

Page Load Time Reduced average load time by 35%, enhancing user experience along with an achievement of 20% decreased bounce rates due to improved design and performance. A 50% increase in traffic post-revamp without any downtime was seen along with improved publishing efficiency by 30%, enabling faster updates and articles.

Qualitative

Increased user satisfaction due to an intuitive and visually engaging design which strengthened Trak.in’s position as a reliable source for business and tech news and with streamlined editorial workflows, this enabled the team to focus on creating quality content.

Testimonial

WPoets transformed our vision into a platform that truly resonates with our audience. From design to performance, their attention to detail and commitment to excellence have been unmatched. Their maintenance support ensures we remain ahead of the curve in delivering news to our readers.