Automatically collected events are the interactions GA4 tracks right out of the box. The moment you set up GA4 on your site or app, it begins recording these events without any additional work from your side.
Here are some examples of automatically collected events:
first_visit: when a user visits your site or app for the first time
session_start: when a new session begins
user_engagement: when users focus on your site or app for a measurable time
These built-in events help you understand basic user activity without adding code.
Enhanced Measurement Events
Enhanced measurement events are also collected automatically, but only if the enhanced measurement feature is enabled in your GA4 property settings.
With enhanced measurement turned on, GA4 can track additional interactions like
Scroll tracking
Outbound link clicks
Video engagement (play, pause, progress)
File downloads
Site searches
These events provide deeper insights without needing custom implementation.
Recommended Events
Recommended events are actions that you manually implement on your website or app. Google provides predefined names and parameters for these events, which align with common needs such as:
For All Businesses - login, sign_up, search, share, etc
For Online Sales - add_to_cart, begin_checkout, add_payment_info, purchase, etc
For Lead Generation - generate_lead, qualify_lead, working_lead, etc
For Games - level_start, level_end, level_up, earn_virtual_currency, etc
Custom Events
Custom events are entirely defined by you. These are useful when the automatically collected, enhanced measurement, or recommended events do not fit your specific use case.
Since custom events are not part of GA4’s standard reports, you will need to create custom reports or use the Explorations feature to analyze them. It’s best to use custom events only when no other option meets your tracking requirements.
This blog discusses the process for setting up custom event tracking in Google Analytics 4 without Google Tag Manager (GTM)
Step-by-Step Guide to Configuring Custom Events in GA4
Configuring events in GA4 is easier than it seems. Below, we’ve outlined clear steps to help you set up, edit, and manage events, allowing you to track the interactions that matter most.
Method 1: Create Custom Events Without Code (using the GA4 interface only)
Best For:
Page-based tracking scenarios where events are triggered by URL changes or existing GA4 events
Quick setup requirements with minimal technical resources
Small teams or organizations with limited development capacity
Simple conversion tracking, like thank you page visits or specific URL patterns
Marketing teams that need independence from development cycles
What You Can Track Without Code
Page-Based Events:
Thank you for page visits
Specific URL patterns (pricing pages, product pages)
Form completion confirmation pages
Download completion pages
Modifying Existing Events:
Adding parameters to automatically collected events
Creating variations of enhanced measurement events
Combining multiple existing events into new custom events
What cannot be tracked:
Custom user interactions like specific button clicks, hover events, or form field interactions
Dynamic content interactions, such as AJAX form submissions or single-page application events
Complex conditional logic where events should fire based on multiple criteria
Real-time user behavior, like scroll depth percentage, time spent on specific sections
Cross-domain tracking with custom parameters
Events that occur before page load or during page transitions
Steps for custom events tracking without code
Click the Admin gear icon in the bottom left.
Under the Data column (or Data Display), choose Events.
Click Create Event (top right)
Screenshot 1: GA4 Events Create
The Create an Event pop-up will appear. Click on the View More Options button under the Create without Code Section, as shown in the screenshot below.
Screenshot 2: Create without Code Section
Another Create Events panel will appear.
Name your custom event by using lowercase letters, with underscores to separate words, for example, 'contact_us_button_click'.
Note: We will debug this custom event later using debug tools
GA4 limits names to 40 characters; avoid spaces or uppercase letters.
Then, we need to move on to the Matching Conditions section, which specifies when the event should fire using conditions based on an existing event and its parameters. Typical setup includes:
event_nameequals page_view
link_text equals Contact Us
The following parameters are available for creating custom events :
event_name
affiliation
content_id
content_type
coupon
creative_slot
currency
discount
group_id
index
item_brand
item_category
item_id
item_list_id
item_list_name
item_name
item_variant
items
language
location_id
method
page_location
page_referrer
page_title
payment_type
price
promotion_id
promotion_name
score
search_term
shipping
shipping_tier
success
tax
transaction_id
value
virtual_currency_name
When creating or editing an event in GA4, tick the checkbox of Copy parameters from the source event to pull in all details like URL, button text, and page info from the original event. This ensures your custom event is complete for reporting purposes.
Screenshot 3: Custom Event Config
Once you hit Save>Create, GA4 starts tracking the custom event in the background.
Your event will now start triggering when the matching conditions are met (no code needed).
It may take a few hours for the data to appear in reports and up to 24–48 hours to show in standard reporting.
Method 2: Create Custom Events With Code (Manual Implementation)
Creating custom events with code is most suitable for the following situations:
Complex user interaction tracking requiring precise control over when events fire
E-commerce implementations with detailed product tracking and custom parameters
Single-page applications or dynamic websites where standard page view tracking isn't sufficient
Advanced debugging requirements where you need detailed control over event timing and parameters
High-accuracy tracking scenarios where you cannot afford to miss events
Steps for custom events tracking using code
Let’s track a button click (such as a "Contact Us" submit button) in GA4 using a custom event.
Create the Event in the GA4 Interface
Click the Admin gear icon in the bottom left.
Under the Data column (or Data Display), choose Events.
Click Create Event (top right)
Screenshot 4: Create Event
The Create an Event panel will appear.
In the Event name field, enter the name, e.g., contact_us_form_submit_using_code.
Note: According to the official documentation, marking an event as a key event is optional when creating custom events. However, when creating an event using the code, some reason “Create event” button click is not working unless the “Mark as key event” toggle is turned on. This appears to be a bug at the time of writing this blog.
In contrast, when creating a custom event without code, you can create the event even when the “Mark as key event” toggle is off.
Screenshot 5: Create an event with custom code
Then, select Create with code. This means the event would be fired from your website and doesn’t need extra conditions here.
Finally, click on Create.
Add the Code to Your Website
You’ll be adding the custom events code to the functions.php file of your WordPress child theme. Using a child theme is recommended so your changes aren't lost when updating the parent theme.
Paste the following code into the functions.php file of your active child theme:
<?php function my_custom_ga4_contactus_submit_event_script() { ?> <script> document.addEventListener('DOMContentLoaded', function() { var form = document.querySelector('#contact-us form'); // Adjust selector to your form container if (form) { form.addEventListener('submit', function(event) { if (typeof gtag === 'function') { gtag('event', 'contact_us_form_submit_using_code', { event_category: 'form', event_label: 'Contact Us Form', value: 1 }); } }); } }); </script> <?php } add_action('wp_footer', 'my_custom_ga4_contactus_submit_event_script');
The above code adds custom JavaScript to your WordPress child theme that listens for a form submission event and then fires a GA4 custom event (e.g., contact_us_form_submit_using_code). This approach ensures the event is recorded only after the form is successfully submitted.
Note: The code provided is a sample and may need adjustments to match your specific form’s HTML structure or WordPress form implementation.
That’s it; your new custom event is now ready to be tracked. Now, let’s see methods to debug custom events.
Testing and Debugging Custom Events
The first step is to enable debug_mode so that events appear in GA4’s DebugView for testing.
After installing, click the extension icon (puzzle piece) in the Chrome toolbar.
Find “Google Analytics Debugger” and click the pin icon to keep it visible.
Click the extension to enable it; you should see an “ON” icon when the extension is on.
Now refresh your website page where the event code is triggered (e.g., where your contact_us_button_click_code runs) and click.
Right-click anywhere on the webpage and select Inspect, or press Ctrl + Shift + I (Windows) or Cmd + Option + I (Mac).
Go to the Console tab.
Screenshot 8: GTM Tag Fired Console
You’ll now see detailed logs from GA4, including:
Page view events
Custom events like contact_us_button_click_wc
Configuration info
Any event parameters being passed
Manually setting debug_mode to true
The following code will make the custom events appear in DebugView immediately, allowing you to test and verify your tracking in real time.
<script> gtag('event', 'contact_us_form_submit_using_code', { // Add other parameters that need to be passed debug_mode: true // activate the debug mode }); </script>
DebugView in GA4
Once the debug mode is enabled using the Chrome extension or the manual code, go to Google Analytics GA4 > Admin > DebugView (under the Property column).
Act on your site (e.g., click the Contact Us button).
In DebugView, you should see the custom events appear on the timeline.
Screenshot 9: GA4 DebugView Event
Conclusion
With GA4's custom events, you can keep track of the interactions that are most important to your business, whether it’s lead form submissions, key button clicks, or advanced e-commerce actions.
The option to create custom events in GA4 without using code is quick and easy to use for simple needs. But for dynamic websites, single-page applications, or scenarios where accuracy is critical, implementing custom events via code gives you the precision and control you need.
That’s it for this blog; now you know how to create custom events in GA4, when to use the without code option, and when to rely on code for more accurate tracking.
In the Part 1 and Part 2 of this series, we laid a solid SEO foundation and implemented advanced on-site strategies to make your enterprise WordPress site more visible, engaging, and technically sound.
Now it’s time to take your SEO efforts beyond your website. In this final part, we’ll cover the
Adding structured data (schema markup) to enhance search visibility and click-through rates
Continuously optimizing performance to keep your site fast and secure
Building authority with a sustainable off-page SEO strategy and high-quality backlinks
Implementing international and multilingual SEO to reach a global audience
1. Add Structured Data (Schema Markup)
Structured data (also known as schema markup) helps search engines like Google understand what your page is really about. It enhances listings with rich snippets like FAQs, reviews, and product prices and often improves click-through rates by 20–30%.
Types of Structured Data to Use
Article: Use for blogs or news. Shows the author and publication date.
Product: Ideal for eCommerce—adds price, stock, and rating.
FAQ: For pages with question-answer formats.
Breadcrumb: Helps show site hierarchy in search.
Review: Adds customer ratings or testimonials.
Schema.org offers many more types of structured data suited to different content types. You can explore the full list here: https://schema.org.
This tool helps you validate your structured data to ensure it’s formatted correctly in JSON-LD or Microdata formats. It detects missing or wrongly applied properties.
A fast and well-maintained WordPress site keeps visitors engaged and helps your content get discovered more easily. Let’s look at some key points that we need to keep in mind to keep your site running at its best.
Host Website on a High-Speed, Scalable Server
Choose a hosting provider known for speed and reliability. These services automatically scale your resources during traffic surges, which means your site remains fast even during high-demand periods like major campaigns or product launches.
Use a CDN to Deliver Assets Worldwide
A Content Delivery Network (CDN) stores copies of your site’s files across global servers. When a visitor loads your page, they receive content from the server closest to them.
Ongoing Speed Optimizations to pass core web vitals
Optimize Site Load Time: To keep your website fast and user-friendly, regularly monitor Core Web Vitals—Google’s key performance metrics:
LCP (Largest Contentful Paint): Measures how fast the main content loads.
CLS (Cumulative Layout Shift): Tracks layout stability while loading.
INP (Interaction to Next Paint): Replaces FID in 2024 to measure how quickly your site responds to clicks or taps.
Improving these helps with both SEO and user experience. Common fixes include compressing images, reducing unused code, and limiting third-party scripts.
Use WordPress caching plugins: Caching plugins like FlyingPress, W3 Total Cache, or WP Rocket help by storing a static version of webpages. Because the server doesn’t generate the page afresh on every visit, load times can be dramatically reduced, sometimes by more than 50%.
Minimize CSS and JS: Reducing the size of your CSS and JavaScript files helps your website load faster and perform better. This is done by removing unnecessary characters like spaces, comments, and formatting without changing how the code works.
Key benefits of minifying include
Speeds up page load time
Improves Core Web Vitals scores
Lowers data usage for users
Boosts user experience and engagement
Optimize Images (use WebP, compress with TinyPNG): Switching to formats like WebP or AVIF can reduce image files by around 25–40 percent. Tools such as TinyPNG can further compress images without noticeable quality loss. Properly sized images are critical for fast, responsive pages.
Enable Gzip and HTTP/2 for Faster Transfers: Gzip compression reduces the size of text-based files, while HTTP/2 enables servers to deliver multiple files simultaneously. Together, these technologies speed up file delivery and improve overall performance.
Lazy Load All Non-Essential Elements: Lazy loading defers the loading of images, videos, and iframes until they become necessary, speeding up initial page rendering. Modern browsers support loading="lazy" natively. This approach significantly improves perceived performance without compromising experience.
Keep All Plugins, Themes & WordPress Core Up-to-Date: Outdated or unsupported software can slow your site and increase vulnerability to hacking. Regular updates ensure smooth performance, stronger security, and compatibility with optimization tools and technologies.
Optimize WordPress Database Regularly: Over time, databases accumulate clutter, like post revisions, spam comments, and transients. Plugins like WP-Optimize clean out this digital debris, improving database speed and overall site performance.
Tools to Monitor and Improve Page Speed & Core Web Vitals
PageSpeed Insights: Real-user performance data
Google Search Console: Tracks site-wide Core Web Vitals
Chrome Lighthouse & Web Vitals Extension: Built directly into the Chrome browser and can be accessed through DevTools (the Inspect panel). Which evaluates performance accessibility, SEO, etc.
GTmetrix: Speed and visual performance audits
3. Building Authority Beyond Your Website
Off-page SEO focuses on building your site’s reputation and authority beyond its content, primarily through backlinks.
Strategic off-page SEO is essential for standing out in search and earning trust from both users and search engines.
Performing Competitive Analysis to Spot Link Opportunities
Before you build links, you need to know where to get them. This starts with analyzing your competitors' backlink profiles to spot opportunities you might be missing.
Use tools like
Ahrefs
SEMrush
Ubersuggest
These tools allow you to
Discover niche-specific websites that link to your competitors (ideal for guest posting or partnerships)
Uncover broken backlinks for which you can offer better content to replace those dead links.
Learn what content formats (e.g., blogs, infographics, guides) earn the most links in your industry.
Develop a Link Strategy That Matches Your Goals
Not all links serve the same purpose. Whether you want to boost product visibility, improve domain authority, or increase overall rankings, your link-building strategy should align with specific business objectives.
Ask yourself:
Do I want to rank a particular page?
Am I trying to build authority in a niche?
Is my goal to improve referral traffic or brand awareness?
Before chasing high-authority publications, lock down the basic opportunities. Foundational backlinks are the “low-hanging fruit” that establish credibility.
These help Google confirm your business is legitimate and connected to a real location or niche.
Try getting a backlink from
Business Directories: Register your site on reputable business directories such as:
These platforms help verify your business identity, increase online visibility, and even generate customer leads.
Local Citations If your business serves specific cities or regions, submit your details to local business citation sites and chamber of commerce directories. Consistent name, address, and phone number (NAP) across listings helps improve local SEO. Examples:
These listings not only give you valuable backlinks but also help potential customers find you in targeted searches.
Launch Guest Blogging Campaigns on Niche Sites
Guest blogging remains one of the safest and most sustainable link-building methods in 2025, when done right. These:
Target relevant niche blogs with engaged audiences
Personalize your pitch, showing familiarity with their tone and past content
Link back naturally to useful content on your site (not just your homepage)
Create linkable assets that naturally attract links
You can’t earn good links without creating great content. Linkable assets are content pieces designed to attract natural backlinks due to their quality, originality, or usefulness.
Build Campaigns Around Existing High-Value Content
Instead of starting from scratch, focus on content that's already performing well. These pages have proven value, so giving them an extra push with backlinks can lead to even better rankings and traffic.
Use tools like Google Search Console or GA4 to:
Identify high-performing pages; look for those with strong traffic or impressions.
Check their keyword rankings. Understand which terms they’re showing up for in search results.
Spot link gaps; prioritize pages that rank well but have few backlinks. These are often easier to boost with strategic outreach.
Example: If a blog post on your site ranks on page 2 for a valuable keyword, building a few strong backlinks to it might push it to page 1.
Create Infographics to earn backlinks.
Infographics are still an underrated way to build backlinks, especially when paired with manual outreach.
How to run a campaign:
Design a stunning, data-rich infographic
Reach out to relevant blogs in your niche.
Offer to write a short post to go with the infographic on their site.
Get a backlink in return.
Tools like Canva can help you create professional visuals in minutes.
Turn Brand Mentions into Backlinks
Sometimes, websites mention your brand but don’t link back. Reclaim these mentions with a friendly outreach email.
Politely ask for a backlink where your brand name is mentioned. Most site owners are happy to oblige if your brand is already included.
Leverage Digital PR to Earn High-Quality Backlinks and Brand Mentions
Digital PR blends traditional media outreach with SEO strategy. Instead of just asking for links, you're offering valuable insights, research, or stories that journalists genuinely want to feature.
By contributing expert commentary or unique data, you can earn links from major publications like Forbes, TechCrunch, or Business Insider—all of which carry high authority in Google’s eyes.
Useful platforms to connect with journalists:
HARO (Help a Reporter Out) – Respond to real journalist queries.
Quoted – Share expert quotes with reporters on deadline.
Terkel – Contribute answers that get featured in articles.
Develop a Free Tool to Attract Natural Backlinks
One of the most effective ways to earn backlinks passively is by offering a free, helpful tool that others in your industry want to share. Tools that simplify tasks, solve a common problem, or help users get quick results are highly linkable.
People naturally link to resources that save time or add value, especially when they’re easy to use and reliable.
Examples of Free Tools That Earn Backlinks:
Mortgage calculator – Popular on finance and real estate blogs.
ROI calculator – Ideal for SaaS and marketing websites.
Keyword clustering tool – Valuable for SEO professionals and digital marketers.
To make the most of your tool:
Keep it user-friendly and mobile-friendly.
Add a lead capture form or email opt-in to grow your mailing list while offering value.
Promote it through blog posts, guest posts, and social media for initial visibility.
Tracking and Managing Backlinks to Protect Your Site
Getting backlinks is important, but keeping your backlink profile clean is just as crucial. Over time, websites naturally collect links from all kinds of sources, and not all of them are good for your site.
Some may even hurt your SEO if they come from spammy or untrustworthy domains.
How to Track and Maintain Link Health:
Monitor Backlink Profile Health Regularly
Run regular audits using tools like Ahrefs, Ubersuggest, or SEMrush. These show which sites are linking to you and flag suspicious domains.
Audit Backlinks for Spam or Toxic Domains
Look out for sudden spikes in backlinks, especially if many come from unrelated or low-quality websites. This could indicate negative SEO or bot spam.
Google’s Disavow Tool is used to remove harmful links:
Use Google’s Disavow Tool (with caution) to tell Google to ignore harmful links pointing to your site. This should only be done if you’re sure the links are affecting your rankings and you can’t get them removed manually.
4. Optimize for a Global Reach using International and Multilingual SEO
If you're expanding your website to target users in different countries or languages, it's essential to optimize for international and multilingual SEO.
This helps search engines serve the right version of your content to the right audience and improves visibility across different regions.
Here’s how to approach it step by step:
1. Choose Target Locations Through Data and Research: Before making your website multilingual, use tools like Google Analytics and Google Search Console to find out:
Which countries drive the most traffic to your site?
What languages do your visitors speak?
Which pages are popular in which regions?
This data will help you prioritize the right language and country combinations for targeting.
Define Target Countries and Languages: After gathering data, decide whether your goal is to reach
Different countries (e.g., Canada vs. India)
Different languages (e.g., Spanish in Mexico vs. Spain)
This step helps shape everything from keyword selection to content formatting and URL structures.
Choose a URL Structure for International Targeting: Your website should differentiate versions for each language or country. Google recommends one of the following structures:
Country Code Top-Level Domains (ccTLDs): Ideal for strong local targeting, but harder to scale. E.g.: example.fr, example.de
Subdomains:Useful for separating different language versions, but may require more effort to build SEO equity. E.g: fr.example.com or en.example.com
Subdirectories: Easy to manage and maintain authority from one domain. E.g: example.com/fr/ or example.com/en-us/
Localized slugs: Great for creating keyword-rich, location-specific content. E.g: /mejores-hoteles-en-madrid/ or /best-restaurants-in-italy/.
Conduct Multilingual Keyword Research: Translation is not enough. People in different countries search differently, even for the same topic. Use localized keyword tools like:
SEMrush’s Keyword Magic Tool
Ahrefs Keywords Explorer
Google Keyword Planner (location/language targeting)
Target queries that people use in their language and location.
Implement Hreflang Tags Correctly: Add hreflang attributes to your pages to tell Google which language and region each version of a page is meant for. This avoids duplicate content issues and ensures the correct version is served to users.
Translate Content Properly: There are three key strategies when translating content:
Translation: Word-for-word conversion (okay for technical content)
Transliteration: Adjusts how words sound or are written (e.g., names)
Transcreation: Creative adaptation of content, tone, and context to suit local culture (best for marketing content)
Avoid machine translation without review, as poor-quality translation hurts SEO and user trust.
Use Canonical Tags to Prevent Duplicate Content: If different language versions of a page are similar, add canonical tags to indicate the primary version. This prevents search engines from indexing multiple versions of nearly identical content.
Build Local Backlinks: Backlinks from websites based in your target country strengthen your site’s visibility in that region. Look for:
Local Directories
Country-specific forums or media
Partnerships with local bloggers
Example: If targeting Spain, backlinks from .es domains or Spanish-language news sites boost credibility with Google’s local algorithms.
Conclusion
Enterprise WordPress SEO isn’t a one-time task; it’s an ongoing process. It starts with getting your site technically sound, well-structured, and filled with useful content. But once your site goes live, the real work begins.
You’ll need to regularly optimize pages, build quality backlinks, and focus on giving users the best experience possible. With constant changes in search algorithms and user behavior, staying visible means tracking results, testing new approaches, and adjusting your strategy as needed.
With all three parts of this checklist, you now have a comprehensive roadmap to scale your SEO efforts and keep your enterprise WordPress site ahead of the curve in 2025 and beyond.
In Part 1 of this blog series, we laid the groundwork for enterprise WordPress SEO. We looked at the setup of tracking tools, chose an SEO-friendly theme, planned a keyword strategy, and resolved keyword cannibalization to keep your content focused and effective.
Now it’s time to build on that foundation. In this second part, we’ll dive into:
On-page SEO techniques to help your content rank higher and connect with your audience
Internal linking strategies that guide visitors naturally and distribute SEO authority
User experience improvements to keep people engaged and exploring your site
Technical SEO fixes to ensure your site is crawlable, secure, and ready for search engines
1. On-Page SEO Best Practices
Applying modern on-page SEO techniques to web pages on your website is crucial to improving your site's visibility, user experience, and overall search performance.
Here's how to approach it:
Optimize Your Content for Both Users and Search Engines
Creating content that serves both people and search engines leads to sustainable SEO growth.
Write for humans first, and then optimize for SEO: Make sure your content reads naturally, addresses user intent, and includes keywords in a meaningful way rather than forcefully.
Place keywords strategically: Add your primary keywords thoughtfully in the URL, page title, H1 tag, and within the opening paragraph of your content to maximize relevance and crawlability.
Use a single, well-defined H1 tag: Each page should have only one H1 tag that clearly describes the main topic, helping both readers and search engines understand the page structure.
Craft unique meta titles and descriptions: Write clear and descriptive titles and meta descriptions for every page to improve click-through rates from search results.
Structure content using proper formatting. Use headings (H2 to H6), short paragraphs, lists, and bullet points to make your content scannable and easy to digest.
Add multimedia to support engagement: Include images, charts, videos, and infographics to help explain complex topics and reduce bounce rates.
Use semantically related keywords: Incorporate supporting terms (also known as LSI keywords) to provide search engines with more context and relevance.
Add descriptive alt text to all images: Make images accessible to all users and improve search indexing with meaningful alt descriptions.
Include FAQ sections where relevant: Answer frequently asked questions at the end of the content to improve user satisfaction and win featured snippets.
Use schema markup wherever relevant: Mark up content types like articles, FAQs, or how-to pages to enable rich results in search listings.
2. Interlinking Strategy
Google relies on internal links to understand the hierarchy and importance of your site’s pages. By strategically linking to these high-value areas, you improve their visibility in search results and help users discover your most impactful content.
Strong internal linking guides both users and search engines through relevant content, helping increase session duration and improve page rankings. According to SEO experts, a well-executed internal link structure can lead to double-digit improvements in organic traffic and conversions.
Not all pages on your website carry the same weight in SEO. Some are far more critical for driving results, especially when it comes to revenue and conversions. That’s why your internal linking strategy should intentionally support and guide users (and search engines) toward your highest-value pages.
These key pages often include:
Product or service pages, where your offerings are clearly outlined.
Pillar content: in-depth, evergreen resources that demonstrate authority on a topic.
Gated assets, like white papers or webinars, capture leads.
An important point to consider for internal linking
Ensure Links Are Placed in the Main Content: Placing internal links near the top of a page enhances their impact. Google prioritizes links that appear early in the body because they are often more relevant.
Use Varied and Descriptive Anchor Text: Anchor text should accurately reflect what the linked page offers. Mixing phrasing avoids repetitive, unnatural-sounding content and helps search engines understand your content's depth and relevance.
Keep Internal Links Balanced: Too many internal links can clutter your content and hurt readability. Aim for 2–5 links per 1,000 words to keep things clean and useful. Add links only where they genuinely help guide readers to important pages.
Fix Orphaned Pages: Pages without any internal links, known as orphaned pages, are difficult for search engines and users to find. Each important page must be linked to at least once from another part of your site. Regular site audits will uncover these pages and ensure they are incorporated properly.
Avoid Over-Optimisation: While internal links benefit SEO, excessive linking or keyword-heavy anchor text can feel manipulative and harm user experience. Guidelines suggest maintaining a balanced, natural linking pattern with both internal and external references to preserve trust and readability.
3. Implement User Experience Best Practices
Exceptional user experience is foundational to both SEO performance and audience satisfaction.
It helps you streamline site navigation, optimize for mobile, and use behavioral insights to improve engagement.
Ensure Mobile Responsiveness Across All Devices
With Google’s mobile-first indexing, the mobile version of your website is now the primary version used for crawling and ranking.
For enterprise WordPress websites, which often include custom post types, complex page builders, multi-level navigation, and large volumes of dynamic content, ensuring full mobile responsiveness is crucial for SEO, UX, and conversions. Don’t assume your content automatically adapts; test and optimize.
Use mega menus for multi-level navigation that collapse elegantly into mobile-friendly dropdowns or hamburger menus, ensuring usability and crawlability without overwhelming the mobile user.
Enterprise users often engage on mobile first (research) and convert on a desktop. Ensure that content, CTAs, and structured data remain visible and functional across all devices to support the full buyer journey.
Add a search feature for easy content discovery.
The website should include a search bar, either global or content-specific (like resources, blogs, or case studies), so users can quickly locate specific information.
Ideally, it should be placed in the header of the website so it's globally available, and content-specific search features should be on their respective pages.
For example, placing a search field labeled “Search resources…” improves navigation on content-heavy sites.
Implement a Mega Menu for Clear Site Structure
For enterprise websites with complex structures, mega menus improve navigation by displaying a full panel of links at a glance.
If your company offers many products or services across multiple industries, along with extensive resources like case studies, white papers, and guides, A
A well-designed mega menu can help users find exactly what they need quickly and intuitively.
Understand User Behavior Using Heatmaps and Session Recording Tools
Microsoft Clarity: Use Microsoft Clarity’s free session recordings and heatmaps to observe how users interact with your site. Clarity reveals the why behind user behavior.
Hotjar: Hotjar offers scroll heatmaps, session replays, and on-site surveys that highlight user interaction trends. For instance, a scroll map may show users never reach your call-to-action section, prompting a redesign. Avoid launching changes without user feedback; Hotjar’s surveys reveal why users drop off or hesitate.
4. Technical SEO Optimization
Technical SEO is the foundation of your website’s ability to rank in search engines. In simple terms, it ensures that your website is easy for search engines to access, understand, and trust.
Even the best content won’t perform well if your site has technical issues. This section guides you through each critical area, from crawl settings to security and architecture.
Crawlability & Indexing
Search engines like Google need to "crawl" your site to understand your content. If your pages aren't crawlable or indexed correctly, they won’t appear in search results.
Set Up and Submit Your Sitemap.XML
Create and submit an XML sitemap to search engines. A sitemap tells Google which pages to crawl. Use plugins like Yoast SEO or Rank Math to automatically generate an XML sitemap and submit it to Google Search Console.
Ensure the Site is Crawlable and Indexed:
After that, confirm that Google can access all the pages. Using the GSC Page indexing report, you can identify which URLs are indexed and which are blocked.
You can also check if important pages are being indexed by searching on Google with the command site:yourdomain.com. If your pages don’t show up, Google may be having trouble accessing them.
Fixing these ensures that search engines can follow and index the right pages.
Maintain a correct list of sitemap: Your sitemap is like a roadmap for search engines. It tells them which pages on your site are important and should be crawled and indexed.
To keep it effective, only include pages that offer real value to users, such as:
Main service or product pages
Case studies, Events,
Press Releases, White Papers
E-books
Blog posts
Key landing pages
Avoid including:
Placeholder or coming soon pages
Thin pages with very little useful content
Pages that are purposely blocked via robots.txt or have a noindex directive.
URLs that result in 301/302 redirects or 404 errors.
Pages with query parameters
Backend URLs
Pages with empty or no content
Identify & Fix Crawl Errors in Search Console:
Use Google Search Console (GSC) to monitor crawl issues like 404 errors or server errors.
Go to the "Pages" report in GSC and fix any listed errors to improve your site’s visibility. Resolve these quickly after identifying them.
Here are a few reasons why pages aren’t indexed
Page with redirect
Not found (404)
Alternate page with proper canonical tag
Excluded by ‘no index’ tag
Duplicate without user-selected canonical
Crawled - currently not indexed
Discovered - currently not indexed
Duplicate, Google chose a different canonical than the user
Avoid Duplicate Versions (HTTP vs HTTPS, www vs non-www):
Your website can be accessed in different ways, like:
http://yourwebsite.com
https://yourwebsite.com
http://www.yourwebsite.com
https://www.yourwebsite.com
Search engines treat these as separate versions, which can hurt your SEO by splitting authority and causing duplicate content issues.
To fix this, choose one preferred version ( HTTPS with or without "www") and set up 301 redirects to point all other versions to it. This ensures:
Search engines index only one version
SEO strength is consolidated
Users always land on the secure, correct version
Use your server settings or tools like Cloudflare, .htaccess, or WordPress plugins to manage these redirects.
Optimize robots.txt
The robots.txt file gives instructions to search engine bots about which parts of your website they’re allowed to crawl. It helps control visibility without removing pages entirely.
For example, you might want to:
Allow bots to crawl public pages like blog posts or product listings
Block access to admin pages, login URLs, or internal tracking scripts
However, this file must be used carefully. Blocking the wrong folder (like your main content directory) could stop Google from indexing important pages.
Make Your Site Secure
Web security isn't just for safety; it directly impacts SEO performance.
Ensure HTTPS Site-Wide: Google considers HTTPS a ranking signal. Ensure all pages are served securely with an SSL certificate. Chrome now labels non-HTTPS pages as "Not Secure," which can drive visitors away.
Secure Site with Malware Monitoring Tools: Security issues like malware and spam can cause your site to be removed from search results. Use tools like Sucuri or Wordfence to scan for threats regularly and clean them immediately.
Optimize for Website Architecture
Site architecture is the way your pages and links are structured across your website. A well-organized layout helps users browse smoothly and makes it easier for search engines to crawl and index your content.
Use Clear URL Structures:
Keep your URLs short, clean, and descriptive. For example, use /seo-checklist instead of /page?id=1234.
Readable URLs give users a better idea of what the page is about and help search engines understand the topic quickly.
Maintain Clean Navigation Hierarchies:
Group-related content using proper categories and subcategories. Important pages should be accessible within three clicks from the homepage. This helps both users and search engines find key content easily.
Find and fix Broken Links:
Broken links can frustrate users and send negative signals to search engines. A website with too many 404 errors can lower user trust.
Regularly scan your site using tools like Dead Link Checker, Ahrefs, or Ubersuggest to spot and fix 404 errors.
Check Redirects:
Whenever you remove a page or change its URL, make sure you set up a redirect to send users and search engines to a similar, updated page.
This helps visitors avoid broken links and ensures your site doesn’t lose the search value that old pages had.
Use a 301 redirect to show that the change is permanent and to pass on SEO strength to the new page. Avoid using temporary (302) redirects unless the move is only short-term.
Use Breadcrumbs for Easier Navigation: Implement breadcrumb trails such as “Home › Blog › SEO › Best Practices” so users can easily understand their location and navigate back. Avoid overly complex breadcrumbs like “Home › 2025 › Blog › SEO › Guides › Checklist,” which can overwhelm and confuse visitors.
Conclusion
By refining on-page SEO, strengthening internal links, enhancing user experience, and addressing technical SEO, your site is now built for both performance and growth.
In Part 3, we’ll focus on off-page SEO and scaling strategies to help you build authority and sustain long-term results.
Sitekit: Site Kit provides a central dashboard to connect and view data from Google tools like Analytics, Search Console, PageSpeed Insights, and AdSense right from your WordPress admin panel.
Key Benefits:
Shows real-time performance data for traffic and search visibility
Helps monitor page speed and Core Web Vitals in one place
Tracks earnings from Google AdSense without leaving your site
Makes it easy to set up and verify Google services without code
Ideal for beginners who want a simple overview of key metrics
2. Choose an SEO-Friendly WordPress Theme
Picking the right theme is more than just about design; it affects your site speed, mobile experience, SEO rankings, and how Google crawls your content.
Here’s what to check:
Prioritize Site Speed: Select a theme that loads quickly, even before adding plugins, images, or additional design elements.
Go for a Clean, Lightweight Code:
Avoid themes that are cluttered with sliders, animations, pop-ups, or unnecessary built-in builders.
Look for themes that use simple, efficient code with minimal CSS and JavaScript, as this will help Google crawl your site better and keep load times fast.
Make Sure the Theme is Mobile-Responsive: Your theme should adjust automatically for phones, tablets, and desktops. As Google uses mobile-first indexing, this is non-negotiable.
Start with a Vanilla theme: If you're technically inclined or have developers on your team, it's best to start with a vanilla, minimalist, and lightweight theme that's optimized for performance. These themes offer a clean slate for custom development without unnecessary bloat.
Secure & Regularly Updated: Go with a theme that’s actively maintained, updated frequently, and follows WordPress coding standards.
3. Perform Enterprise Keyword Research
If you want your website to rank and bring in the right audience, you need to target keywords that show both search demand and user intent.
Build a database of High-Intent & Long-Tail Keywords.
Start by creating a keyword list that focuses on two things:
High-Intent Keywords: Terms that show the user is ready to take action (like buy, sign up, or inquire).
Long-Tail Keywords: Longer search phrases (usually 4 or more words) that are more specific and often less competitive.
Look for keywords that balance volume and difficulty, which have
Keywords with decent search volume and low-to-medium difficulty
Terms that show clear search intent (informational, transactional, etc.)
Niche or long-tail terms that align with your target audience
These keywords are
Easier to rank due to lower keyword difficulty
Increases the chance of attracting users farther along the buying journey
Enables precise targeting for specialized topics
Analyze Competitor Keywords to Find Gaps
If your competitors are ranking for keywords that you’re not, you’re missing out on traffic. Here’s how you can leverage your competitor’s keywords:
List Your Top Competitors: Start by making a list of your top competitors; these could be websites that consistently outrank you for important search terms in your industry.
Use Keyword Research Tools: Tools like Ahrefs, SEMrush, or Ubersuggest to see the terms your competitors rank for, but you do not.
Look for:
Keywords where your competitor ranks in the top 10 or 20 positions
Keywords relevant to your business, products, or services
Long-tail or niche keywords with lower competition
Key benefits of competitor keyword analysis include
Reveals untapped keyword opportunities
Helps you target high-value niche terms
Keeps you competitive in crowded verticals
4. Map keywords to buyer journey stages.
Figure 1: Content Funnel
Create funnel-aligned content
Top of the Funnel (TOFU): Awareness content, such as blogs, articles, how-to guides, and educational videos.
Middle of the Funnel: Comparative or educational content, e-books, white papers, quizzes, polls, or webinars.
Bottom of Funnel (BOFU): Product and service pages, keyword-based landing pages, location pages (to capture local search intent), or case studies.
Few Tips
Build topic clusters and pillar pages: Organise related articles around a core page to strengthen topical relevance and increase chances of ranking for broader and related search queries.
Apply Google’s E-E-A-T framework: Showcase expertise, real experience, author credibility, and trustworthiness—especially on product, health, or financial pages.
Publish content consistently: Keep your site fresh and authoritative by maintaining a steady publishing schedule that aligns with your content strategy.
5. Setting Up Keyword Rank Tracking
Regularly monitor keyword performance in SERPs
Consistently tracking your keyword rankings in search engine results pages (SERPs) is essential for understanding how your content is performing over time.
Track rankings to:
See which keywords are improving or dropping in rank.
Spot seasonal changes, new opportunities, or sudden drops that may need attention.
Measure the impact of your optimizations, content updates, and backlink strategies.
Facilitates iterative improvements and strategy adjustments
Keyword cannibalization happens when two or more pages on the same site, including across subdomains, focus on the same or very similar search terms and intent.
When multiple pages compete for the same keyword:
Google receives mixed signals, making it unclear which page should rank, often resulting in inconsistent SERPs
SEO authority gets split between pages
None of the competing pages may perform well because they’re all undercutting each other’s potential.
Here’s how to fix and avoid this problem:
Map one primary keyword per page: Make sure each important keyword has just one target page.
Review existing content: Go through your site and check for overlapping topics or duplicate targeting.
Consolidate pages if needed: If two pages cover the same topic, combine them into one strong, SEO-optimized page.
Improve internal linking: Link other related pages back to your main target page for that keyword.
Key benefits of avoiding Keyword Cannibalization
Prevents dilution of page authority:
When you have multiple pages targeting the same keyword, your internal links and backlinks get split across them.
This weakens each page because none of them gets enough SEO power to rank well.
By focusing all your links and authority on one main page, you give it the best chance to rank higher.
Clarifies search engine signals on the page's purpose:
When Google sees multiple pages about the same keyword, it gets confused about which one is most relevant.
By keeping one page per keyword, you send Google a clear signal: “This is the page that should rank for this topic.”
Supports stronger ranking performance:
When your SEO signals aren’t divided, your most relevant page performs better, drives more organic traffic, and gives users exactly what they’re looking for.
This also increases your chances of getting clicks, leads, or conversions from searches.
Conclusion
Setting up your enterprise WordPress site for SEO isn’t about quick wins; it’s about building a strong, scalable foundation. In this first part, we’ve covered how to get your tracking tools in place, pick the right theme, plan your keyword strategy, and avoid pitfalls like keyword cannibalization.
With these basics sorted, your site is already on the right path to outperform competitors and stay aligned with SEO best practices.
Next up in Part 2, we’ll dive into the more advanced strategies like on-page SEO techniques, building a smart internal linking structure, and fine-tuning technical elements to help your site perform at its absolute best.
WPWand integrates with Gutenberg Editor, Classic Editor, Elementor Page Builder, and WooCommerce to improve writing. It's seamless AI writing experience lets you write any content.
Develop a lengthy blog article in under two minutes or produce several posts with our Bulk article Generator.
WP Wand now supports Rank Math and Yoast SEO to boost SEO.
Stop straining to find content ideas, spending hours on research, and gazing at an empty screen. WPWand's technology is there to handle that. WP Wand can help you write articles, blog posts, marketing copy, social media postings, email content, and product descriptions.
Key Features:
While you can freely use ChatGPT, it comes with its drawbacks of brief and unedited content. WP Wand overcomes this downside by providing long, useful content and ready-to-use formatting.
With ChatGPT being integrated with Gutenberg, WP Wand makes writing smarter and faster than ever.
Image generation is also provided in this plugin.
Comes with 40+ ready-to-use templates for content creation.
More than 42 languages are supported.
Create bulk posts at a time in the pro version.
You can learn about the pricing structure of WP Wand here.
Getting Started With WP Wand
Enter the OpenAPI key to start using the plugin.
Screenshot 2: Enter the OpenAPI Key
Once added, WP Wand’s AI features are ready to go, right from your dashboard.
Once installed, WP Wand blends into your existing editor—whether you’re using Gutenberg, Classic, or Elementor.
You’ll find the AI Assistant and ready-made templates added right where you work, so you can start generating content without switching between tools or tabs.
Screenshot 3: WP Wand AI Assistant and Templates Added to Your Integrated
WP AI CoPilot
Screenshot 4: WP AI CoPilot Website Dashboard
WP AI Co-Pilot, the most powerful WordPress AI content writer plugin, will transform your content generation and user engagement. A robust plugin that makes use of GPT-3, OpenAI's state-of-the-art language model. This WordPress plugin lets you easily write high-quality articles, eliminating human effort and saving time. This plugin works for OpenAI writers and GPT-3 article generators. AI content Writer for WordPress overcomes writer's block and streamlines article writing.
Key Features:
The plugin provides personalized prompts according to your needs and interests in your content.
The plugin is GPT AI-powered.
Useful for rephrasing content.
Generate Meta titles, meta descriptions, and SEO-optimized content.
Useful for generating captions for social media.
Helpful for drafting an outline for the blog.
To learn about the pricing plan of WP AI Co-Pilot, click here.
Getting Started With AI CoPilot
Enter the OpenAPI Key to start using the plugin.
Screenshot 5: Enter the OpenAPI Key
Screenshot 6: WP AI CoPilot Settings
Next, you can select the prompt language you’d like to work in and perfect if you’re writing for an international audience or managing multilingual content.
Screenshot 7: Content Generation Options
Let’s explore one of the most popular tools, "Write a Paragraph on this". Simply enter your prompt or title, and CoPilot will generate a meaningful paragraph based on your input.
Screenshot 8: Select Prompt Language
Once set up, you’ll have access to a wide range of content tools right inside your editor. WP AI CoPilot offers options.
Screenshot 9: Enter prompt title
For advanced features like choosing your tone of voice, defining your audience, adding custom fields, and unlocking more creative control, you can upgrade to the Pro version.
AI Bud WP
Screenshot 10: AI Bud WP Website Dashboard
AiBud WP WordPress plugin helps you write captivating blog articles with SEO titles and product descriptions, generate AI images, proofread your content, and translate into more than 30 languages. An AI-powered, user-friendly tool simplifies content creation, eliminating the effort involved.
Key Features:
Quickly generates brief content according to your tone and style.
You can make a list of topics and then use one click to make multiple posts or pages.
Virtual Chatbot to help you with everything. To create a customized brand assistant, train your chatbot using datasets and related responses.
Generate realistic images according to the prompt and type (cartoon, vector, etc)
The Playground has a prompt section where users can offer AI instructions and learn about its capabilities.
To learn about the pricing plans of AiBud WP, click here.
Getting Started With AI Bud WP:
Install and Activate the AI Bud WP Plugin.
Screenshot 11: AiBud WP Plugin when Activated
Go to settings and enter the OpenAPI key to use the plugin.
Screenshot 12: Enter API Key
To generate the content, enter keywords or the subject title of the topic.
Screenshot 13: Enter Subject Title
Before generating content, you can control how detailed it is:
Choose how many sections you want
Select the number of paragraphs per section
Automatically generate an excerpt if needed
Screenshot 14: Select the number of sections to be generated
Screenshot 15: Select the number of paragraphs to be generated
Screenshot 16: Generate Excerpt
Before finalizing your post, you can fine-tune the output by selecting:
Preferred language
Desired writing style
Tone of voice (formal, casual, informative, etc.)
Screenshot 17: Options for Creating a Post
The plugin also lets you create AI-generated images right from WordPress.
Head over to the Image Generator tab, and simply describe the kind of image you want to generate. The AI will create visuals based on your prompt.
Screenshot 18: Describe the image to be generated in the Command Section
Screenshot 19: Image Generation Result
You can also customize your images by adjusting options like:
Camera angle
Size and aspect ratio
Lighting
Resolution
Composition and more
With the help of the robust Playground section, you can have live conversations with the AI to learn more about its capabilities.
Screenshot 20: Playground Section of the Plugin
A prompt response will be provided to any inquiry you enter.
Screenshot 21: ChateBt Demo
Supreme AI
Screenshot 22: Supreme AI Plugin Website
DIVI Supreme AI Writer is a revolutionary plugin that uses AI to transform content creation. It is a plugin developed by Divi Builder. Just a few clicks can produce stunning, engaging content that will leave the readers stunned. All you need to do is provide a brief description or outline of what you want to write about, and the magic begins!
Note: This plugin can only be used if you have Divi Builder.
Key Features:
More than 20 tones are available to write the content according to the tone you select
Around 19 styles of writing to choose from
Provides temperature control settings. It is possible to change the temperature to change how original and novel the result of an AI system is. Lower temperatures produce more predictable outputs, whereas higher temperatures produce more creative and innovative outputs.
Choose how many words of content you require.
Integrating with Divi Builder allows you to code through AI.
You can get Supreme AI Writer for $29 per year.
AI Power
Screenshot 23: AI Power Plugin
AI Power is a powerful WordPress plugin that uses OpenAI's GPT language model to generate high-quality website content, pictures, and forms. Content Writer, Auto Content Writer, Image Generator (DALL-E and Stable Diffusion), WooCommerce Product Writer, Audio Converter, hundreds of prompts and forms, and AI Training are included in this plugin.
Key Features:
Along with content and image generation, this plugin generates smart forms using AI for your website.
An AI-powered chat widget to engage your customers visiting your site.
AI-powered WooCommerce integration, which helps you write product descriptions and generate recommendations, reviews, and images.
Using advanced GPT models, this plugin turns spreadsheet data into engaging, well-structured material.
Convert audio to text using Whisper.
More than 40 languages are supported.
To learn about the pricing plans of the AI Power plugin, click here.
To read the documentation about AI Power, click here.
Getting Started With AI Power Plugin:
Screenshot 24: AI Power Plugin Dashboard
With this plugin, you can enhance your content writing, image generation, tone and style of writing, and much more!
Once installed and activated, the plugin is integrated into the Post.
Screenshot 25: AI Power Integrated with the Post to generate automated content by providing keyword/ title
AI Mojo
Screenshot 26: AI Mojo Plugin
AI Mojo recognizes itself as a Bring Your Key (BYOK) plugin, meaning you must possess an Open API key or AI21 key to use this plugin.
Key Features:
Write introductions, conclusions, and more for your articles.
Rewrite, shorten, or paraphrase existing content matter.
Utilize the AI Mojo Wizard to produce an entire article.
Currently, this plugin is completely free.
Getting Started With AI Mojo
Once installed, just enter your OpenAI key, and you’re all set to use the plugin. Yes, AI Mojo is completely free to use!
Although AI Mojo doesn’t support image generation, it shines when it comes to writing content. It's an intuitive wizard that guides you step-by-step through the content creation process.
Screenshot 27: AI Mojo Wizard
Start by entering the topic or subject you want to write about. AI Mojo will take care of the rest.
Screenshot 28: Write the topic title you want to write about
Don’t worry if you are unable to come up with a final title for your blog; AI Mojo can help you with that, too. Just choose which title suits you the best.
Screenshot 29: Choose a title for your blog
Next, the plugin will create a few short descriptions for your article. You can select the one that aligns with your content direction.
Screenshot 30: Choose Description
Now, pick an outline that structures your blog post. This helps keep your content organized and easy to read.
Screenshot 31: Choose Outline
Before moving forward, you can review the article brief generated so far. It’s a great way to confirm everything is on track.
Screenshot 32: Review your article Brief
AI Mojo will now generate a full draft based on your chosen inputs—ready to edit, polish, and publish!
Screenshot 33: Generated Content
You can also access AI Mojo right inside the WordPress post editor. Just click the AI Mojo icon to launch the writing assistant anytime while creating content.
Screenshot 34: Click on the marked icon to open AI Mojo options
AI Writing Assistant
Screenshot 35: AI Content Writing Assistant Plugin Website
AI Content Writing Assistant is here to save you time and effort while helping you create visually beautiful images and engaging content. Its simple interface lets you generate content on any topic and customize graphics.
Before you begin, you need to enter the OpenAPI key to use this plugin. Additionally, you can save the settings of the plugin for API, content, and general settings, such as assigning user roles.
Key Features:
Content and Image generation
Scheduling of your content
SEO Optimizer
Comes with 16 Content Structures, 20 writing styles, and 41 writing tones
To learn about the pricing of the AI Writing Assistant, click here.
Getting Started With AI Content Writing Assistant:
Once the plugin is installed, head over to the settings section. You’ll find different tabs like API Settings, Content Settings, and General Settings. These let you control how your content is created and formatted.
Screenshot 36: API Settings for AI Writing Assistant
Screenshot 37: Content Settings for AI Writing Assistant
Screenshot 38: General Settings for AI Writing Assistant
To get started, enter your topic or prompt in the text box and click on Generate. The assistant will quickly create a complete blog draft for you.
Screenshot 39: Enter the prompt and click on Generate
You’ll be given a few title suggestions to choose from. Pick the one that best matches your post’s theme.
Screenshot 40: Select a Title for Blog Post
Once the content is ready, you can simply copy and paste the title and body into the post section below, just like creating a regular WordPress post.
Screenshot 41: Viewing generated content
Screenshot 42: Publishing your Post
Want to publish later? Use the Scheduled Content Generator to set the date and time you want your post to go live.
Screenshot 43: Scheduled Content Generator
Screenshot 44: Add a Scheduled Post (1)
Screenshot 45: Add a Scheduled Post (2)
The plugin also includes an AI Image Generator. Just enter a short description of the image you want, and the assistant will create it for you.
Screenshot 46: AI Image Generator
Screenshot 47: Image Generation Result
Screenshot 48: Image Generation Settings
Imajinn
Screenshot 49: Imajinn Plugin Website
The Imajinn plugin is used solely for image creation. Imajinn allows you to create visuals for anything using only your imagination, much like Stable Diffusion, DALL-E 3, and Midjourney. Imajinn is capable of creating a stunning picture for you in a matter of seconds based on the prompt you provide.
Key Features:
Varied options to create an image, such as selecting image style, artist style, and style modifier.
AI-based facial restoration to improve hues and restore facial details while maintaining a high degree of authenticity and realism.
For support with any theme maker, you can make images outside of Gutenberg itself.
Does not require an API Key.
Use the image freely, without license fees.
You don't have to worry about licencing problems when you use the generated images.
Currently, the plugin is free.
Getting Started With Imajinn:
Once the plugin is installed and activated, you’ll find Imajinn conveniently located under the Media section in your WordPress sidebar.
To begin using the plugin, you’ll need to log in with your Imajinn account or sign up for a new one if you haven’t already.
Screenshot 50: Imajinn Plugin In WordPress
Screenshot 51: Enter the Login details
You’re all set! In the prompt section, just type a short description of the image you want, like “sunset over mountains with birds flying”, and Imajinn will create it in seconds.
Screenshot 52: Describe the Image
Imajinn is perfect for bloggers, content creators, and marketers who need quick, original visuals without switching between tools. Let the creativity flow, right inside your WordPress dashboard!
Conclusion:
Using AI plugins on WordPress has become one of the easiest ways to work smarter. Whether you're writing blog posts, managing a website, or creating content for clients, these tools can make your work a lot easier.
Tasks that used to take days now take just a few hours, and the quality often turns out even better. You don’t need to be a tech expert to use them; they’re built to make things simple. Let the AI plugins handle the heavy lifting so you can focus on building content that connects with your audience.
Now replace <your_api_key> with Cloudinary API key and <your_api_secret> with Cloudinary API Secret Key.
Screenshot: Paste API Environment Variable here
Click on Next.
You can now choose the recommended settings of Cloudinary.
To do so, first click on the Lock icon to make the changes.
Screenshot: Recommended Settings
And you are done with the Plugin Settings!
Screenshot: Plugin Settings Complete
Step 3: Cloudinary Settings
Go to WordPress dashboard> Cloudinary> General settings
General Settings in Cloudinary manage how media assets sync, store, and deliver between WordPress and Cloudinary for optimized performance and flexibility.
Screenshot: General Settings
Go to Image Settings to optimize, transform, and deliver images efficiently by adjusting format, quality, and other global transformations for better performance and responsiveness.
Screenshot: Image Settings
Video Settings in Cloudinary control video delivery, optimization, format, quality, and transformations to enhance performance and playback across devices.
Screenshot: Video Settings
Lazy Loading Settings enable optimized loading of images and videos by deferring their loading until they are needed, improving page speed and performance.
Screenshot: Lazy Loading Responsive Image Settings automatically generate multiple image sizes based on breakpoints to optimize loading across different screen sizes, enhancing performance and user experience.
Screenshot: Responsive Image settings
Gallery Settings allow customization of gallery layouts, color palettes, transitions, and display parameters to enhance visual presentation on posts and pages.
Screenshot: Gallery settings
That’s it! You are all set to use Cloudinary DAM!
Now, while using the WordPress Editor, when you add an image, you can see the Cloudinary option.
Screenshot: Cloudinary Option While Uploading Media
Conclusion
Integrating Cloudinary with WordPress makes managing media files easier, faster, and more efficient. It keeps your site organized, speeds up loading times, and improves SEO by delivering optimized images and videos through a global CDN.
With your Digital Asset Management (DAM) now in place, you can handle high-quality media without slowing down your website!
Click the Log in button. If you already have an account, enter your login credentials. If you don’t have an account, click on Sign up.
Screenshot 2: Create an Account at Factors AI
Enter your email address. Make sure you only use your work email, as Factors AI does not accept personal email addresses.
Follow the setup instructions, like filling out your name and phone number to create your account.
Connect Factors AI with Your Website
Next, you have to connect your website to Factors AI.
Create a New Project: This tab will gather information about your Project Name, display by default your company’s domain, and your preferred time zone. You can also upload your company’s logo to get a more professional look. Click on Create and continue to proceed.
Screenshot 3: Enter your Company Details
Connect With Your Website: This step is about integrating Factors AI with your website so that it can start tracking visitor activity. You have three ways to do this:
Using Google Tag Manager (GTM): Recommended (Easier)
Manual Setup: Adding the script directly to your site’s code
Using a Customer Data Platform (CDP) like Segment or RudderStack
Screenshot 4: Ways to Connect Factors AI with Your Website
You can select any one option to connect your website.
We’ll cover connecting your website to Factors AI in the coming sections of the blog.
Method 1: Installing Factors AI With WPCode Plugin
For this, go to your WordPress Admin Dashboard.
Install the WPCode plugin, which allows for the insertion of code snippets.
Go to Code Snippets> Add Snippet > Add Your Custom Code (New Snippet) > Select Javascript > Add Factors SDK.
Screenshot 5: Select Add Snippet
Screenshot 6: Select Javascript Snippet
Screenshot 7: Add Factors SDK
Make sure the button is Active.
Screenshot 8: Set the Active Button
Click on Save Snippet.
Go back to the Factors AI website- Connect with Your Website page.
Please click 'Verify Now' to verify the connection of your website to Factors AI, irrespective of the integration method used.
Screenshot 9: Click on Verify it Now
You’ll get the message “Verified. Your script is up and running.”
Screenshot 10: Script is Verified
Click on Connect and Continue.
Method 2: Installing Factors AI on your WordPress Without a Plugin (manually adding code)
You already have the Factors SDK code. Now, just manually place this code in your website’s header section.
Here are a few things to keep in mind when manually adding code:
Use a Child Theme: It's best to add the FActors AI code to your child theme instead of the parent theme. If you don't have a child theme installed, follow this tutorial to create one.
Back Up Your Website: Before making any changes, always back up your site. Check out this blog on how to back up a WordPress website. At a minimum, create a copy of your child theme's header.php or functions.php file since these will be modified. This ensures you can restore your site if anything goes wrong.
Technical Expertise Recommended: Manual code installation is recommended only if you have the necessary technical skills to handle the code.
Option 1) Installing Factors AI by adding SDK to the header.php file (recommended for developers)
Note: This method will work only on Legacy Themes and not on Block Editor Themes.
Access your website's WordPress dashboard. Go to Appearences> Theme File Editor.
Screenshot 11: Select Theme File Editor
Locate the header.php file in the right sidebar (choose header.php of the child theme).
Screenshot 12: Locate header.php file
Paste the copied SDK code snippet just before the closing </head> tag.
Screenshot 13: Insert Script
Save the changes and publish or update your website to ensure the SDK is active.
Screenshot 14: Update File
After installation, complete the verification process by following the same procedure as mentioned above.
Option 2) Adding the Factors AI Code via the functions.php File (Best for Developers)
Code snippet: Sample Factors AI code added through functions.php file
Note unique SDK ID is replaced with SAMPLE_UNIQUE_ID.
Save the changes and refresh your webpage.
Option 3) Installing Factors AI With Google Tag Manager
Integrating Factors AI with your website via Google Tag Manager (GTM) is an efficient method that requires minimal coding. Follow these steps to set up the integration:
Access your GTM account associated with your website.
In the GTM dashboard, go to the Tags section.
Click on New Tag to create a new tag.
Screenshot 15: Access your GTM
Name the tag (e.g., "Factors AI").
Click on Tag Configuration and choose Custom HTML as the tag type.
Screenshot 16: Name the New Tag and Select Custom HTML
Paste the Factors AI SDK code snippet into the HTML field.
Screenshot 17: Paste Factors AI SDK Code Snippet
Click on Triggering and select All Pages to ensure the SDK loads on every page of your website.
Screenshot 18: Choose Trigger
Click Save to store the new tag configuration.
In the GTM workspace, click Submit and then Publish.
Screenshot 19: Click on Submit
Screenshot 20: Click on Publish
Follow the same steps for verification as described in Method 1.
Post Installation Step: Activate Deanonymisation
Visitors coming to your website are usually anonymous—you don’t know which company or account they belong to. Deanonymization helps identify some of these visitors by linking them to known company data.
This step allows you to control how many accounts Factors AI should try to identify, which impacts your monthly quota.
Now, you have two options:
Identify All Accounts: Factors AI will identify all website visitors, providing maximum company data but potentially consuming your monthly quota quickly. This is best suited for businesses needing complete visitor insights.
Set Custom Rules: Choose specific conditions to identify only relevant visitors based on pages or locations, helping you conserve your monthly quota.
Screenshot 21: Select preference for Deanonymisation
If you select Set Custom Rules, you’ll get two more options:
By Page: Identify visitors who visit key pages (e.g., pricing, signup, or contact pages) to focus on high-intent leads.
By Location: Track visitors from specific countries, ignoring irrelevant regions (e.g., limit to US and UK if your business serves only those markets).
Screenshot 22: Set Custom Rules
Click on Activate and Continue.
Tada! You are almost done!
Screenshot 23: Welcome to Factors
Select what you want to achieve with Factors AI. The options help Factors AI tailor its analytics and insights to match your needs.
Screenshot 24: Choose Options
You’ll have to answer a mandatory question: From where did you learn about Factors AI?
Answer the question and click on Submit to complete the process.
Screenshot 25: Click on Submit after Answering the Question
Your Project is Ready!
Click on Continue to Project.
Screenshot 26: Project is Ready
You are all set up to use Factors AI!
Verifying That Factors AI Is Working on Your Site
Once you’ve installed Factors AI on your WordPress website, you’ll want to confirm that it’s working. Here is a simple way to check:
Check if the Script is Running Correctly
The Factors AI script needs to load properly on your website to start tracking visitors.
Visit your WordPress site in the search engine.
Right-click anywhere on the page and select Inspect.
Go to the “Network” Tab.
If it’s empty, refresh your page.
In the search bar (inside the Network tab), type "factors".
If the script is installed correctly, you’ll see a request loading from Factors AI’s servers.
Click on it to check the details—if it loads with a status like 200, the script is working.
Screenshot 27: Checking if the Script is Running
What if you don’t see the script?
Make sure you’ve pasted the script in the right place (the header section).
Clear your website’s cache and refresh the page.
Try using Incognito Mode to check if caching is the issue.
Conclusion
Congrats! You’ve successfully installed Factors AI on your WordPress site, unlocking powerful insights into visitor behavior.
We hope you have chosen a favorable method of installing Factors AI.
Now it’s time to dive into your dashboard, explore the data, and make smarter marketing decisions.
You'll be prompted to choose the Google account that you want to use.
Screenshot 4: Choose Google Account
Check the box according to your requirement.
Screenshot 5: Wordable Asks for Permissions
Step 3: Import File
You will then be prompted to import your file from Google Drive.
Screenshot 6: Use the Google Picker
Select the file you want to import.
Screenshot 7: Select the file to Import
Step 4: Export File
Your selected documents will be added to the export queue. Select the document you want to export. Then, click on Export.
Screenshot 8: Click on Export
You can also view and change the document settings, such as Post Title, Post Slug, and Meta Description. Click on Done to save the changes.
Screenshot 9: Document Details
Step 5: Export Settings
Click on Export Options to proceed further.
Screenshot 10: Export Settings
The details of these settings are provided below:
General Settings
This section contains various cleanup and formatting options that help optimize content before exporting.
Screenshot 11: General Settings
Basic Cleanup
Keep Custom Styles (Beta) – This option retains any custom styles applied in Google Docs when exporting to WordPress. Since it is in beta, it may not work perfectly.
Remove ID Attributes – If enabled, this removes ID attributes from HTML elements, which can help clean up unnecessary code.
Always Remove First H1 – This ensures that the first <h1> heading in the document is removed. Many WordPress themes automatically generate an <h1> from the post title, so having another <h1> in the content could negatively affect SEO.
Table of Contents
If enabled, this feature automatically generates a Table of Contents (ToC) based on the headings within the document. This is useful for improving readability and navigation.
Update Previous Exports
If checked, Wordable will update an already exported document instead of creating a new one. This is helpful when making revisions to previously published content.
Add Wordable Branding
Style – If this option is enabled, a "Powered by Wordable" branding will be added to the post.
The branding style is customizable with a white background or a transparent background.
SEO Attributes
This section ensures the exported content is optimized for search engines.
Meta Title: This allows the user to set a custom meta title for the post, which is crucial for SEO.
Meta Description: This lets the user add a meta description, which influences how the page appears in search engine results.
Wordable integrates with the Yoast SEO plugin and automatically sets these attributes using _yoast_wpseo_metadesc post meta. If another SEO plugin is used, Wordable can still apply custom meta titles and descriptions, you just have to put a request for that.
Links
This section provides link management options to improve SEO and user experience.
Screenshot 12: Links Settings
Apply 'nofollow' Attribute to All Links: If enabled, all links in the post will have the rel="nofollow" attribute, preventing search engines from passing link authority.
Open Links in New Tab: Forces all links in the post to open in a new browser tab.
Replace Embeddabble Links (Beta): This option (currently in beta) replaces embeddable content (like YouTube or Twitter links) with their embedded version instead of just a plain URL.
WordPress Options
This section allows customization of how the document will be published on WordPress.
Screenshot 13: WordPress Settings
Publish As: Users can choose whether to export the document as a post, page, or other post type.
Publish Status: Options include Save as Draft, Publish Immediately, or Schedule for Later.
Categories: The user can assign one or more WordPress categories to the post.
Post Type: Defines whether the content should be treated as a blog post, page, or another custom post type.
Editor: Users can select between the Classic and Block (Gutenberg) editor in WordPress.
Double Check Uploaded Images: If enabled, this verifies that all images are properly uploaded and formatted before publishing.
Image Settings
This section controls how images in the document are handled when exported.
Set Image Attributes: Allows setting a default image alignment (e.g., Center, Left, or Right) for all images in the post.
Use Featured Image: This determines whether an image from the document will be set as the featured image in WordPress.
Default to the First Image: If enabled, the first image in the document is automatically set as the featured image.
Remove Featured Image from Document: This removes the first image from the body of the post if it has been set as the featured image.
Step 6: Complete Export Process
Click on Export Now to continue.
You can save the above settings for future use, or you can check the settings every time.
Screenshot 15: Save Settings
You’ll be redirected to the Wordable dashboard, where you can see your exported documents.
Step 7: Final Step to Export
Click on the icon as shown in the image to open your post in WordPress.
Screenshot 16: Click to Edit Post
Screenshot 17: Edit Post in WordPress
Voila! You just imported your Google Doc in WordPress in literally one click!
Before hitting Publish, take a few minutes for a final review—formatting, images, links, and SEO details can sometimes go off-track. A quick check ensures your post looks polished, professional, and ready to go live!
Conclusion
Transferring blog posts from Google Docs to WordPress shouldn’t be a hassle. However, with tools like Wordable, you can keep formatting intact, upload images automatically, and save your valuable time. Focus on writing great content—let the one-click import tool Wordable handle the rest!
Fill in all the relevant details about the job, such as the title, description, and any additional information job seekers might need.
Screenshot 2: Create a new post on your WordPress Website and add the Job Post details
Step 1.3: Access the Schema Generator from Rank Math Schema Settings
Once you’ve added the job post details, look for the Rank Math button.
Click on it to access the Rank Math options as shown in screenshot 2. A sidebar menu will appear on your screen.
Then, select the Schema Icon from the sidebar menu.
Screenshot 3: Click on the Rank Math logo and select the Schema Icon from the sidebar menu
In the Schema Generator menu, locate and click on the Job Posting Schema option to enable the job schema for this post. as shown in screenshot 4.
Screenshot 4: Select the Job Schema option from the Schema Generator Tab of the Rank Math Plugin
Step 1.4 Fill in the Job Posting Schema Fields:
A Schema Builder menu will appear after selecting the Job Posting option.
Screenshot 5: Schema Builder Menu
Add Job Posting Details:
Provide the Job Title that reflects the role being advertised.
Include a Job Description that outlines the responsibilities and key qualifications required for the position.
Specify the Salary Currency to ensure clarity for applicants on the expected remuneration.
Screenshot 6: Added Job Posting Details
Add Salary Details:
Include the Recommended Salary to give potential candidates an idea of the compensation range for the role.
Specify the Payroll Type to explain how employees will be paid (e.g., hourly, salaried, commission-based).
Add Job Posting Date and Expiry:
Mention the Date Posted, which marks when the job was first made available.
Set an Expiration date for the job post, indicating when the listing will no longer be available to applicants.
Enable the Unpublished When Expired option to automatically remove the job posting after the expiry date. This ensures that applicants are only seeing active opportunities, improving the clarity and relevance of your job listings.
Screenshot 7: Added Salary Details and Job Posting Date and Expiry Date
Add Organization Details:
Provide the Organization URL so applicants can easily learn more about your company.
Upload the Organization Logo to create a recognizable and professional brand presence in the job post.
State the Organization Name to identify the company offering the position.
Screenshot 8: Added Organization Details
Add Address Details:
Clearly state the Address of the workplace, giving applicants a sense of where the role is based.
Consider adding specific location information or city/region for added context.
Finally, Save the Post.
Screenshot 9: Added Address Details and Save the Job Posting Details
Step1.4: Publishing the Job Post and Job Posting Schema:
Once the Job Posting Schema details, click on the Publish Button. The Rank Math SEO plugin will automatically generate the Job Posting structured data and add it to your post.
The Coding of the Job Post Schema in Rank Math SEO
When you publish a job post using the Rank Math SEO plugin, the system automatically generates a schema markup. You can view this markup by inspecting the source code of the post after it has been published.
This schema helps search engines understand and display job listing details like title, description, salary, and more, enhancing visibility and accuracy on search results pages.
{ "@context": "https://schema.org", "@graph": [ { "@type": "JobPosting", "title": "Content Writer and SEO Analyst", "description": "We are seeking a smart, passionate Content Writer and SEO Analyst to join our dynamic business team. In this role, you will be responsible for writing content (blogs, landing pages, case studies) and developing and implementing effective SEO strategies to enhance our website’s visibility, traffic, and overall performance.", "baseSalary": { "@type": "MonetaryAmount", "currency": "INR", "value": { "@type": "QuantitativeValue", "value": "2 LPA to 2.4 LPA", "unitText": "YEAR" } }, "datePosted": "2025-01-21", "validThrough": "2025-02-21", "employmentType": [ "FULL_TIME" ], "hiringOrganization": { "@type": "Organization", "name": "WPoets", "sameAs": "https://www.wpoets.com/", "logo": "https://www.wpoets.com/wp-content/uploads/2024/12/WPoets-logo-1.svg" }, "id": "WPoets", "jobLocation": { "@type": "Place", "address": { "@type": "PostalAddress", "streetAddress": "Central Avenue Road", "addressLocality": "Kalyani Nagar", "addressRegion": "Pune", "postalCode": "411006", "addressCountry": "India" } }, "@id": "https://tymescripts.com/stagingblogs/2025/01/22/job-post-content-writer-and-seo-analyst/#schema-152", "mainEntityOfPage": { "@id": "https://tymescripts.com/stagingblogs/2025/01/22/job-post-content-writer-and-seo-analyst/#webpage" } } ]}
Code Snippet 1: Sample code generated by rank math
Screenshot 10: Job Posting Schema added by Rank Math SEO Plugin
Method 2: Adding Job Posting Schema Markup Manually Without Plugins
To manually add structured data to your WordPress posts, you can directly insert JSON-LD code into the HTML block of the post template. This structured data serves as a behind-the-scenes guide for search engines like Google, enabling them to understand your content in a better way and display it as rich snippets in search results.
Step 2.1: Creating or Editing a Job Post in WordPress
Go to Posts,then Add New, and create a new post for your job listing in WordPress.
Note: We recommend creating a custom post type of “Jobs” using a plugin. Here is an excellent tutorial that explains how to create a custom post type with and without plugins.
Fill in all the relevant details about the job, such as the title, description, and any additional information job seekers might need.
Screenshot 11: Post created for Job Posting in WordPress
Step 2.2: Open the RankRanger Schema Markup Generator
From the available options, select Job Posting Schema to begin creating schema markup specific to job listings as shown in screenshot 13 below.
Screenshot 13: Selecting job Posting Schema in The RankRanger Schema Generator
Step 2.3: Input Your Job Posting Details
Add in all the job posting details. Examples of the details are provided in the screenshots below.
Job Title: Clearly state the role, like "Marketing Specialist" or "Web Developer," so candidates know exactly what’s being offered.
Job Description: Write a concise summary outlining the main responsibilities, required qualifications, and what the role involves.
Company Name and Website: Include the official name of the company and a link to its website to build trust and credibility.
Employment type: Provide details about the work being full time, part-time, or an internship.
Screenshot 14: Filling details for the Job Post in Schema Generator
Next, add:
Work Hours: Specify the expected work schedule, such as full-time, part-time, or flexible hours.
Posting Date and Validity: Add the date the job was posted and the deadline for applications to ensure the listing remains relevant.
Location Details: Provide complete location information, including the country, state or region, city, street address, and zip code, to help local candidates find the opportunity.
Salary Range: Mention the minimum and maximum salary for transparency, along with the payment frequency (e.g., monthly, weekly, hourly).
Screenshot 15: Filling details for the Job Post in Schema Generator
Then, add:
Responsibilities: Highlight the key duties for the role in simple, easy-to-understand terms.
Skills and Qualifications: List the must-have skills and qualifications required for the position.
Education and Experience: Specify the educational background and relevant experience needed to qualify for the job.
Screenshot 16: Filling details for the Job Post in Schema Generator
Step 2.3: Generate the Schema Code
Once all fields are completed, the Schema Code will be generated.
The tool will provide you with a custom JSON-LD schema code tailored to your job posting.
<script type="application/ld+json">{ "@context": "https://schema.org/", "@type": "JobPosting", "title": "Content Writer and SEO Analyst", "description": "We are seeking a smart, passionate Content writer and SEO Analyst to join our dynamic business Team. In this role, you will be responsible for writing content (Blogs, landing pages, case studies) and developing and implementing effective SEO strategies to enhance our website’s visibility, traffic, and overall performance. You should have: Proven content writing Experience: Demonstrated expertise in content writing, particularly for service-based pages, blogs, case studies, and landing pages. SEO expertise: Strong understanding of on-page SEO best practices, including keyword research, meta-tag optimization, and link-building strategies. Have experience in ranking keywords at the top of Search engines Analytical Skills: Ability to analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, and make data-driven decisions to improve SEO and engagement. Attention to Detail: Exceptional attention to grammar, style, and consistency, ensuring all content aligns with brand voice and messaging.", "identifier": { "@type": "PropertyValue", "name": "WPoets", "value": "Marketing" }, "hiringOrganization": { "@type": "Organization", "name": "WPoets", "sameAs": "https://www.wpoets.com/" }, "industry": "WordPress Design and Development Company", "workHours": "10am-7pm", "employmentType": "FULL_TIME", "datePosted": "2025-01-21", "validThrough": "2025-02-21", "jobLocation": { "@type": "Place", "address": { "@type": "PostalAddress", "streetAddress": "Central avenue road", "addressLocality": "Pune", "postalCode": "411006", "addressCountry": "+91", "addressRegion": "MH" } }, "baseSalary": { "@type": "MonetaryAmount", "currency": "Rupees", "value": { "@type": "QuantitativeValue", "unitText": "MONTH", "minValue": "2 LPA", "maxValue": "2.4 LPA" } }, "responsibilities": "Write high-quality, engaging content tailored to the target audience. Research keywords and optimize content for SEO. Develop SEO strategies to improve search engine rankings and organic traffic. Monitor and report on content performance using analytics tools. Collaborate with marketing teams to align content with business goals.", "skills": "Content Writing SEO Best Practices (Keyword Research, On-page SEO, Link Building) Data Analysis (Google Analytics, SEMrush, Ahrefs) Grammar and Style Expertise Attention to Detail", "qualifications": "Proven experience in content writing and SEO. Understanding of SEO tools and techniques. Ability to meet deadlines and manage multiple tasks efficiently.", "educationRequirements": "Bachelor's degree in Marketing, Journalism, Communications, or related fields.", "experienceRequirements": "Minimum 2 years of experience in content writing and SEO."}</script>
Code snippet 2: Code generated for Job Posting Schema in Rank Ranger Schema Markup Generator
Step 2.4: Add the Job Posting Schema JSON-LD Code to Job Post WordPress
Open the Job Post that we have created in step 2.1.
In the post editor, click on the + button to add a new block.
From the block options, select Custom HTML.
Screenshot 17: Adding an HTML Block to the Job Post
Paste the JSON-LD schema code that you copied into the Custom HTML block.
After pasting the code, click the Update button to save the changes to the job post.
Screenshot 18: Pasting the JSON-LD for Job Posting Schema in the HTML Block of Job Post
Validating & Testing Your Job Posting Schema Markup
After adding job schema markup to your WordPress site—whether through a plugin or manual integration—it’s crucial to test it to ensure everything is implemented correctly.
Proper testing helps search engines understand your structured data and display your job postings accurately in search results.
If any issues are detected, addressing them promptly will improve your chances of attracting the right candidates and boosting your visibility in search results. Here’s how you can validate your schema:
Tools to Validate Your Schema
1) Google’s Rich Results Testing Tool:
This tool checks if your structured data is set up correctly and whether your job postings are eligible for rich results.
Enter the URL of your job post into the search bar.
Screenshot 19: Pasting the Job Post URL with Schema Markup Code in Google Rich Results Test
Click the “Test URL” button to start the validation process.
Screenshot 20: Testing the Job Post Schema Markup Code in Google Rich Results Test
Once the test is complete, you’ll see the results. If your job schema is valid, it will display as “Detected”. If there are any errors or warnings, they’ll be highlighted, making it easier for you to resolve them.
2)Schema.org Validator
This is another handy tool to verify your job schema. It’s designed to analyze different types of structured data, including job postings, and point out any issues.
Paste the URL of your job post into the search box.
Screenshot 21: Pasting the Job Posting Schema Markup Code in Schema.org
Click the Validate button (play icon) to analyze your schema markup as shown in screenshot 21.
Screenshot 22: Validating the Job Posting Schema Markup Code in Schema.org
The tool will generate a summary of the structured data on your page. If there are any syntax errors or missing elements, they’ll be listed so you can fix them immediately.
Tips to make your job postings stand out:
Use Clear Job Titles: Include keywords that match what candidates are searching for, making your posting easier to find.
Write Engaging Descriptions: Add relevant keywords and detail key responsibilities to attract the right candidates.
Mention the Location: Include the job’s location and use location-specific keywords to target local candidates.
Optimize URLs: Edit URLs to be clean, easy to read, and include relevant keywords.
Keep It Fresh: Regularly update your job posts and schema data to maintain visibility.
Conclusion
Adding job schema markup to your WordPress site significantly enhances the visibility of your job listings in search results, making it easier to attract the ideal candidates. Whether you use Rank Math for an easy setup of Job schema or manually add JSON-LD code, job schema improves the job-seeking experience.
To maximize the effectiveness of your job listings, be sure to optimize your titles, descriptions, and location information with relevant keywords. Regularly update your schema markup and use tools like Google’s Rich Results Testing Tool to validate it.
Elevate your job postings today by implementing schema markup and attracting more qualified applicants. For additional tips on optimizing your WordPress site, check out our blogs.
Enter the URL https://shop.merch.google/xyz and note down the 404 Page Title
Screenshot 1: Google Merchandise Store Page Unavailable
The title of the page says Page Unavailable.
Check the page title of your website’s 404 web page. Page not found is a common page title of 404 error pages.
Step 2: Setup and engagement report in Google Analytics 4
Login to Google Analytics 4 GA4
Navigate to Reports.
Screenshot 2: Click on reports
Click on the Engagement dropdown and select Pages and Screens.
Screenshot 3: Select Pages and Screens
After clicking on Pages and Screens the following report will appear, as shown in the screenshot below.
Screenshot 4: Pages and Screens Report
Select the Page title and screen class.
Screenshot 5: Select Page Title and Screen Class
Click on the search bar as shown in the screenshot below.
Type the page title of the 404 page, which is “Page Unavailable,” and press enter.
Screenshot 6: Paste the Page Title of the 404 page
At this step, we got aggregated data of 404 pages.
Click on the “+” icon as shown in the screenshot below and add a secondary dimension tothe Page path and screen class.
Screenshot 7: Click on the “+” Icon
Select the Page path and screen class as shown in the screenshot below.
Screenshot 8: Select Page path and screen class
Once it’s done, you will see the list of 404 pages with the URLs shown in the screenshot below.
Screenshot 9: Ga4 engagement report List of 404 Pages with URLs
Method 2: Using GA4 free form exploration technique
In this method, we use the free from exploration report tab under the explore menu.
Step 1: Create a free from exploration
Logging in to your Google Analytics account
To start a custom report, click on the Exploration tab on the left-hand side
Click on the blank Exploration to start a new exploration.
Screenshot 10: Blank Exploration Report
Step 2: Add Dimensions
Let’s add Dimensions by clicking on the “+” icon.
On the search bar, type Page.
Select the following Dimensions and add it to Rows
Page path and screen class
Page title
Screenshot 11: Select Dimensions
Now drag and drop or select the Dimensions from the Variable Tab to Rows in the Settings Tab.
Screenshot 12: Drop the Dimensions In Rows
Step 3: Add Metrics
We will now head over to the Metrics, and add the view metric
As we added the Dimensions do the same for the Metrics by clicking the “+” icon and then clicking on Confirm.
Screenshot 13: Select Views Metrics
Screenshot 14: Drop the Views metrics in Values
Step 4: Filter Data
Next, we will filter the report by using Filters.
Select the Page Title in Filters. Select match type as contains.
In Enter expression text box, type the error page title. GA4 will autocomplete the text, and you will get a drop-down list of pages.
Select Page unavailable and click Apply.
Screenshot 15: Apply filters
Below we will get the Final Custom Report of the Exploration.
Screenshot 16: 404 URLs in free form reports
Method 3: Using GA4 custom events via Google Tag Manager (GTM)
This method uses the Google Tag Manager data layer to send a custom event to GTM.
A few pre-requirements are that you must have installed GTM on your website and configured it. You can use Google Sitekit WordPress plugin to install GTM.
Step 1: Push a custom 404 event to the Google Tag manager
First, let’s push a custom event to Google Tag Manager (GTM) to track 404 errors.
To do that first, we have to add a custom script to the functions.php file in the WordPress theme. For this tutorial, we are using the WordPress Twenty Twenty-four theme.
A few things to consider when adding custom code to your theme
We recommend adding custom code to the child theme's functions.php file instead of the parent theme’s functions.php.
To know more about creating a child theme, go through the Themes Handbook.
Before making any changes to your site we recommend, that you should always back it up.
At the minimum, you should make a copy of your child theme’s functions.php (if you have already created it and edited it)since we are modifying it. If something goes wrong when you are adding code to it, then you can restore it.
Here is a script to add to your WordPress child theme‘s functions.php
An add_404_custom_event callback function is added to the wp_head hook. The script below will be added to the HTML head tag.
// Code for sending custom event to data layer function add_404_custom_event() {
// Ensure the script runs only on 404 pages if (is_404()) { ?> <script> wiindow.dataLayer = window.dataLayer || []; window.dataLayer.push({ 'event' : 'page_not_found_404' // Name it whatever you like }); </script> <?php } // is_404 check }
Inside the function, we first check if the page is a 404 page. If yes, we push a custom event page_not_found_404 to the data layer of GTM.
Once you have added the above code in the functions.php file, save it and upload it to the child themes folder.
Next, head over to your Google Tag Manager’s Overview tab.
Click on the preview button on the toolbar, as shown in the following screenshot below.
Screenshot 17: Click on the Preview button
Screenshot 18: Tag Manager Preview Mode
In the Your website's URL textbox, enter the 404 error URL; for example, add ssss to your base URL, for e.g. yourwebsite.com/ssss
Uncheck the checkbox; include a debug signal in the URL.
Click on Connect. This will open the entered URL in a new window, as shown in the below screenshot (number)
Note : Ensure you are not logged in as a WordPress user since the Google Sitekit plugin excludes logged-in users from tracking in Google Analytics 4 and GTM. Hence the custom event will not be fired and will not be available in Datalayer.
Screenshot 19: Tag assistant connected page in New Window
Screenshot 20: Tag manager connected Dialog box
Once Tag assistant is connected, click on the Continue button
On the summary pane of the tag assistant screen, you will see the custom event fired.
Screenshot 21: page_not_found_404 event
Step 2: Send the 404 custom event to GA4 using the trigger
Go to the Trigger menu in the Google Tag Manager
Click on the New Button to create a trigger
Screenshot 22: GTM Workspace Triggers
Screenshot 23: Name the Trigger
First, name the Trigger something descriptive. For example, Trigger (Page Not Found 404)
Next, click anywhere on the Trigger Configuration section to enable edit mode.
A Choose trigger type overlay panel will open up. Scroll down to the Other event group and select Trigger Type as Custom Event.
Screenshot 24: Set Trigger Type as a custom event
Screenshot 25: Trigger event as page_not_found_404
Enter the event name that you have added in the data layer (page_not_found_404).
Keep the radio selection of trigger fires on to All custom Events.
Click on the Save button.
Note: This step is crucial; make sure the event name you enter here exactly matches the event name that you pushed using the data layer push function.
Step 3: Setup a GA4 Event tag to send the custom event to Google Analytics 4
Head over to the tags sub-menu in the Tag Manager
Click on the new button to create a new tag
Screenshot 26: Create a new Ga4 event Tag
Name the tag to something relevant. For e.g GA4 tag (page_not_found_404 event)
Next, click anywhere on the Tag Configuration section to enable edit mode.
Screenshot 27: Click on the Trigger Configuration section to enable edit mode.
Screenshot 28: Choose tag type Google Analytics
Screenshot 29: Select Google Analytics: GA4 Event tag
Enter the measurement ID of the Google Analytics Web stream to which you want to send the custom event.
Enter the event name, as page_not_found_404
Screenshot 30: Enter the measurement Id of the GA4 web stream
Choose the trigger that we created in Step 2. To do that, click anywhere on the Trigger section to enable edit mode.
Screenshot 31: Choose a trigger
Once the trigger is added, click on the Save button.
Screenshot 32: Page not Found trigger
Step 4: Test the custom GA4 event tag in the debug view
Go to the Admin menu.
Screenshot 33: Admin menu of Google Analytics 4
Next, head over to Data Display > DebugView. You will see the newly custom event page_not_found_404.
If everything works fine, publish your changes in Google Tag Manager by clicking the Submit button in the top right corner.
Screenshot 35: Submit workspace changes
A Submit Changes overlay panel will show up.
Enter the version name for e.g. Workspace version (Page not found) along with the description.
Click on the Publish button.
Screenshot 36: Save Submission configuration
When the changes are submitted, you will see a Version Summary slide over panel, as seen in the screenshot below.
Screenshot 37: Version Summary of Published Workspace changes
That’s it. You have now added a custom event for 404 and sent it to the Google tag manager. Whenever a 404 page is hit, it will send a custom event, and we will use it to create reports for 404 links.
Step 5: Create a free form report in GA4 to view 404 pages
Screenshot 38: Explore menu in Google Analytics 4
Click on Explore menu in Google Analytics 4.
Choose Free Form Exploration.
Screenshot 38: Free form Exploration
Name the exploration for e.g. Page Not Found 404 Report
Add the Dimension to the Rows
Page path and screen class
Event Name
Add Metrics to the Values
Event Count
Add filter
Dimension: Event Name
Condition: exactly matches
Expression: page_not_found_404
Screenshot 39: GA4 GTM 404 variables and settings URLs
Screenshot 40: Page not found 404 links report
That’s it we can see page not found URLs in the Free Form report.
Conclusion
In Method 1 and Method 2, we found 404 errors using the Page title of the 404 error page, and in Method 3, we pushed a custom event to the Data layer of Google Tag Manager, which is then sent to GA4 using triggers whenever a 404 error page is found.
By regularly monitoring for broken links, you ensure that every visitor enjoys a frustration-free experience. An error-free website isn’t just good for your users—it’s great for your business.
In Part 2 of this 3 part Blog series, we covered the following sections of the support candy plugin
Ticket List
Agent Ticket List
Customer Ticket List
Email notification
Now, in Part 3 which is the final part of this blog, we will explore the settings sections of the SupportCandy plugin.
Settings
Step 1: General settings
Under this tab, you can configure the general settings.
Screenshot 1: Settings → General Tab
Ticket Status After Customer Reply: You can define the ticket status that will be set when a customer (the ticket creator) submits a reply. If you don't want the status to change, select the "Do not change" option.
Ticket Status After Agent Reply: You can specify the ticket status that will be applied when an agent submits a reply. To keep the status unchanged, select "Do not change."
Close Ticket Status: This status is applied when either an agent or a customer closes the ticket.
Ticket Alice: You can customize the name used for your tickets. For example, you might rename it to "Case," so tickets will be referred to as "Case #" in individual tickets, email notifications, and other communications.
Allow Close Ticket: You can determine who has permission to close a ticket. Agents from the selected roles must have the necessary access to enable the "Close" button within an individual ticket.
Page settings Tab
Here you can set the various pages such as user login and registration screens.
Screenshot 2: Support → Settings → General Settings → Page Settings tab
Support Page: The support page is where the [supportcandy] shortcode is used on the front end to display the support functionality.
User Login: This setting determines how users can log in to access the support forum on the front end. You can choose from Default, WP Default, or Custom URL options.
File Attachments
Go to Support → Settings → General Settings → File Attachments tab
Here you can set the max file size of the attachment along with its Allowed File Extensions.
Screenshot 3: File Attachments tab
Thank you page
Here you can define what action should be taken after the customer or agent submits the ticket.
Screenshot 4: Thank You Page
You can show a thank-you text, redirect to the custom page, or open a ticket page.
Step 2: Dashboard
Dashboard in SupportCandy lets support agents quickly see important ticket information. This helps them plan their work and choose what to do first.
You can see how many new tickets, unresolved tickets, unassigned tickets, closed tickets, tickets assigned to the current agent (mine), tickets that are out of SLA, tickets that are due today, and tickets that are due tomorrow.
If an agent clicks any of these numbers they will be redirected to the respective categories list of tickets with the right filter in place.
General
Here we define the general settings for the dashboard, such as the default date range and dashboard auto-refresh.
Screenshot 5: Dashboard General Tab
Cards
Under this tab, set the order of the tickets based on the ticket status.
Screenshot 6: Dashboard Cards
Click the Edit button next to that card, as shown in the screenshot below . You can change the Title, show/hide the card in the dashboard, and allow agent roles who can see the card info in the dashboard.
Screenshot 7: Edit the Cards
Widgets
The dashboard widgets give you a complete view of your support operations, with real-time information on new tickets and closed tickets, as well as full analytics on response times and communication gaps.
You can customize the dashboard to your needs by rearranging widgets based on priority.
Also, you can manage visibility for different agent roles by enabling or disabling widgets for specific roles.
Screenshot 8: Dashboard Widgets
Here is the List of widgets that are available by default
Ticket Statistics
Trends of Today
Agent Workload
Recent Activity
Recent Tickets
Unresolved Tickets by Type
Unresolved Tickets by Priority
List of Unresolved Tickets by Status
Response Delay
Ticket Closing Delay
Communication Gap
Ticket comments
Agent scores
Out of SLA Tickets
Active Timer
Usergroups
Adding a new widget
In the Widgets tab, locate the Add New Widget button and click on it.
Select the Custom field for which you want to add widgets. Click Submit to save changes.
Screenshot 9: Adding a new widget
Editing the Widgets
Click on the edit icon beside the widget name.
You can change the title, show/hide the widget in the dashboard, and allow agent roles who see the widget in the dashboard.
Screenshot 10: Editing Widgets
Step 3: Ticket Categories
Ticket categories let users and agents sort tickets into groups based on what they are about, which makes it easier to communicate and solve problems.
Screenshot 11: Ticket categories
Adding a New Category
Users with the necessary permissions can create new ticket categories.
Navigate to Support → Settings → Ticket Categories
Click on Add New.
Give a name to the category.
Select the order of loading the categories by Load after dropdown.
Click Submit
Screenshot 12: Add New Ticket Category
Edit Category
Click on the Edit option beside the name of the ticket.
You can change the name and loaf after settings.
Click Submit.
Screenshot 13: Edit Ticket Categories
Step 4: Ticket Statuses
Under this tab you can set your own custom statuses to customize the process and life cycle of the tickets.
Customization includes the color patterns that go with each status, which show clearly what state the ticket is in.
Administrators can edit or delete statuses as needed.
Screenshot 14: Ticket Status
Adding Status:
Head over to Support → Settings → Ticket Statuses.
Click on Add New.
Enter a suitable name for the new status that you want to add.
Choose a color and background color for visual identification.
Click Submit.
Screenshot 15: Adding status
Edit Status:
Click the Edit link beside the status name that you want to edit.
Edit the color, background color, and load after setting.
Click Submit.
Screenshot 16: Editing a Ticket status
Step 5: Ticket Priorities
Using this setting, you can prioritize tickets based on urgency. You can create new priorities or edit existing ones (High, Medium, Low priorities).
Screenshot 17: Ticket Priorities
Adding a New Priority
Go to Support → Settings → Ticket Priorities and click on Add New.
Enter a name and choose a color and background color for the priority based on its urgency.
Click Submit.
Screenshot 18: Adding a new Ticket Priority
Edit Priority
Click on the edit link for which you want to edit.
Click on the Edit option.
Edit the Name, Color, or Background color, Load after settings as per your needs.
Click Submit
Screenshot 19: Editing Ticket Priorities
Step 6: Miscellaneous
Under the Miscellaneous settings, you can set the following settings:
Term & Conditions
GDPR
reCaptcha
Advanced
Terms and conditions
Enabling this feature will add a checkbox in the Create Ticket form and Registration Form prompting the user to agree to the terms and conditions.
The terms and conditions message can be customized as seen in the below screenshot no.. You can also add to link to your terms and conditions page.
Screenshot 20: Miscellaneous → Terms & Conditions
GDPR
If enabled, it will add a checkbox in the Create Ticket form and Registration Form with a custom message letting the user know what information will be stored in the database.
You can also send the Personal data retention
It specifies the duration for which the system should retain personal information within the ticket. Once the retention period has passed, the database will either delete or anonymize personal details such as Name, Email Address, IP Address, and any custom fields marked as personal information, from the date of creation.
If you wish to retain personal information indefinitely, set the retention period to 0 days.
Screenshot 21: Miscellaneous → GDPR
reCaptcha
You can add Google reCaptcha to the ticket form, login and registration screen, profile screen, etc.
For that, you need to generate the Site key and Secret key from this link.
Screenshot 22: Miscellaneous → reCaptcha
Advanced Settings
Here you can configure 25 types of advanced settings. We will discuss the main settings for now.
Reply confirmation: After clicking the reply button on a specific ticket, the system will prompt the user for confirmation.
Ticket ID: In this setting, you can choose whether new ticket IDs are assigned sequentially or randomly.
Starting Ticket ID: Within the Sequential Ticket IDs setting, you can specify the initial ticket ID to be used for new tickets.
Screenshot 23: Miscellaneous → Advanced settings
Step 7: Ticket Widgets
The Ticket widgets are displayed on the single ticket in the backend. You can manage the access levels for each widget, determining who can view or edit them.
Also, you can rename, enable, or disable, and change the order of the widgets from this settings tab.
Screenshot 24: Support → Settings → Ticket Widgets
Screenshot 25: Edit Ticket Widgets
Step 8: Rich Text Editor
This setting allows you to manage the rich text editor configurations for Agents, Registered Users, and Guest Users.
Screenshot 26: Rich Text Editor Agent Tab
Screenshot 27: Rich Text Editor Registered User Tab
Screenshot 28: Rich Text Editor Guest user Tab
Enable: You can enable or disable the rich text editor for users.
Allow Attachments: You have the option to allow or disallow attachments in various areas such as ticket descriptions, reply descriptions, and note descriptions.
Toolbar Actions: The rich text editor allows you to select which actions to enable, including:
Bold
Block quote
Italic
Align
Right to left
Underline
Bulleted list
Link
Text background color
Image
Numbered list
Strikethrough
Show File Attachment Notice: You can choose to display information about file attachments, including allowed file types and sizes, to users. This can be configured in the user types setting.
HTML Pasting: When activated, any text that is copied to the clipboard will be pasted with HTML.
Screenshot 29: Rich Text Editor Advanced Tab
Step 9: Working Hours
This section allows you to choose the working hours for your company or organization. These specified hours will act as a standard template for the working hours of agents.
Screenshot 30: Support → Settings → Working Hours
Holidays
In this setting, you can add holidays for your company or organization,
You can add a single holiday by clicking on a single date or multiple holidays by date range (selecting and dragging),
After electing choose the action Add new holidays.
If you want this to occur annually select yes in Repeat every year drop-down.
Similarly, you can delete holidays.
Screenshot 31: Holidays Calendar
Screenshot 32: Add/Delete Holidays
Exceptions
In some situations, you may want to modify the working hours for a specific day. You can do this by selecting that specific date and modifying the working hours.
This exception will apply only to the working hours set at the company or organization level.
Screenshot 33: Working hours → Exceptions list
Screenshot 34: Working hours → Exceptions → Add New
Settings
In the Settings Tab, you can Allow agents to modify working hours or you can Allow agents to modify their leaves.
Screenshot 35: Working hours → Settings Tab
Step 10: Appearance
You can configure the appearance of General (overall look and feel), Ticket List, Individual Ticket, Modal Popup, Agent Collision, and Dashboard screens.
Screenshot 36: Appearance
Step 11: Ticket Tags
The Ticket Tag Setting feature allows administrators to add tags to the tickets.
To add a ticket tag enter its name and description, and select its color and background color.
Screenshot 37: Add new Ticket tag
Under the same screen, you can customize Tag Appearance for ticket tags.
Screenshot 38: Ticket Tags General (Customizing Tag Appearance)
Conclusion
In this blog, we walked you through how to add a helpdesk and ticket system on WordPress using the SupportCandy plugin.
SupportCandy adds to your WordPress site the features of a complete help desk and customer support ticket system. It is one of WordPress's most popular helpdesk and customer support ticketing plugins.
That’s it for this article. Do more with your website. If you need any help related to WordPress, contact our WordPress experts.
In Part 1 of this 3 part Blog series, we covered the basics of setting up the Support Candy plugin, focusing on the following sections of the plugin
Installation and Setting up the Plugin
Tickets
Customers
Support Agents
Custom fields
Now, in Part 2 of this Blog, we will explore the following sections of the SupportCandy.
Ticket List
Agent Ticket List
Customer Ticket List
Email notification
Ticket List
Ticket List section is used to define the columns that appear in the Admin and Agent dashboard under Tickets → Ticket List screen and Customer Tickets list on the front end.
You can add new columns from the existing list of items or rearrange the columns order in which they are displayed.
Step 1: Agent Ticket List
List Items tab
Go to the SupportCandy plugin menu.
Click on the Ticket List → Agent ticket list → List items
Customize the column order displayed in the ticket list.
Screenshot 1: Item Lists
Adding List Items (Coulmns) to Tickelt list table
Click on Add new to Add new List items.
Select fields from the available list (e.g. date created, email address, etc) as shown in the below screenshot.
Hit Submit to save changes.
Screenshot 2: Adding New Column to Agent Ticket List table
Editing List Items
In the Agent Ticket List section, edit the column that you want to reorder.
Click Submit to apply your changes.
Screenshot 3: Edit List Items (reordering columns)
Filter Items
This screen allows us to add filter options for filtering tickets on the Agent Tickets list screen. You filter tickets based on their status, customer, subject, category, priority, and so on.
Screenshot 4: List of available filters in the Agent Ticket List
Add New Agent Tickets Filter Items
Go to the Ticket List → Agent ticket list → Filter items.
Add the filter options you want to filter tickets by, as shown in the screenshot below.
Click Submit to apply the filter settings.
Screenshot 5: Add New filter options to Agents Tickets
Edit Agent tickets Filter Items
Go to the Ticket List → Agent ticket list → Filter items. Click the Edit link beside the field.
You can only change the Load after setting
Click Submit to apply your changes.
Screenshot 6: Edit filter item for Agents Tickets
Default Filters
Default filters are filters on the ticket list. Here we choose the fields created in the above steps. These filters are available to agents.
Select the items for default filters drop down on the Ticket List page (e.g., All, Unresolved, Unassigned, Mine, Closed, Deleted, show only open tickets).
Drag and drop to reorder the fields as needed.
Screenshot 7: Agent Ticket List Default filters
Add new Agent ticket list Default Filters
Go to Ticket List → Agent ticket list → Default filters
Enter the Label, choose the Parent filter if needed
If required apply conditional logic.
Set the Enable drop-down to Yes
Click Submit.
Screenshot 8: Add new Default filter
Edit Agent tickets Default Filter
Go to Ticket List > Agent ticket list > Default filters
Click on the edit icon beside the filter name
You can only edit the Label and its Enable status.
Screenshot 9: Edit Default filters
Step 2: Customer Ticket List
Similar to Agent ticket list we can define columns for the Customer ticket list and add new filters to it.
Screenshot 10: Columns displayed in the Customer ticket list
List Items
Go to the SupportCandy plugin menu.
Click on the Ticket List → Customer ticket list → List items
Customize the column order displayed in the ticket list.
Adding List Items (Coulmns to Tickelt List Table)
Click on Add new
Select fields from the available dropdown (eg. Name, email address, priority, etc.) as shown in the below screenshot.
Hit Submit to save changes.
Screenshot 11: Custom ticket list → Add new list item
Editing List Items
In the Customer Ticket List section, edit the column that you want to reorder.
Click Submit to apply your changes.
Screenshot 12: Customer ticket list → Edit list item
Filter Items
This screen allows us to add filter options for filtering tickets on the Agent Tickets list screen. You filter tickets based on it’s status, customer, subject, category, priority, and so on.
Screenshot 13: Filter fields for Customer tickets (frontend)
Add New Customer Tickets Filter Items
Go to the Ticket List → Customer ticket list → Filter items.
Add the filter options you want to filter tickets by, as shown in the screenshot below.
Click Submit to apply the filter settings.
Screenshot 14: Add New filter options to Customer Tickets
Edit Agent tickets Filter Items
Go to the Ticket List → Customer ticket list → Filter items. Click the Edit link beside the field.
You can only change the Load after setting
Click Submit to apply your changes.
Screenshot 15: Edit filter options to Customer Tickets
Default Filters
Go to Support → Ticket List → Agent ticket list → Default filters
You can set the default filters that appear in the customer tickets screen, similar to the Agent Agent tickets screen.
Screenshot 16: Default filters in the Customer Tickets list
Adding Default Filters to Customer Tickets
Go to Support → Ticket List → Agent Customer list → Default filters
Enter the label; choose the Parent filter if needed.
If required, apply conditional logic.
Set the Enable drop-down to Yes.
Click Submit.
Screenshot 17: Adding Default Filters to Customer Tickets
Edit Customer tickets Default Filter
Go to Ticket List → Customer ticket list → Default filters
Click on the edit icon beside the filter name.
You can only edit the Label and its Enable status.
Using the More settings tab, you can customize how the ticket list behaves for both agent and customer views.
Here are the available settings for both:
Default Sort By: Choose the default field by which tickets will be sorted.
Default Sort Order: Set the default sort order (ascending or descending).
Number of Tickets: Specify how many tickets will be displayed per page.
Unresolved Statuses: Define the statuses that are considered unresolved.
Default Filter: Set the default filter for the ticket list. Agents can adjust this further in their profile settings within the ticket portal.
Ticket Reply Redirect: Choose what happens after a reply is added to a ticket. "No redirect" keeps the customer on the current ticket screen, while "Ticket list" redirects them back to the ticket list screen.
Agent view
Screenshot 19: More Settings Agent View
Customer view
Screenshot 20: More Settings Customer View
Advanced Tab
You can define a closed ticket status group, where tickets with statuses in this group are treated as closed.
Additionally, you can configure the default auto-refresh behavior for the ticket list. If enabled, the ticket list will automatically refresh every 10 seconds by default until you turn off this feature from the ticket list settings.
Screenshot 21: Advanced Tab
Email Notifications
Using this menu, you can set up email notifications.
Step 4: General Settings
Go to the Email Notifications section under the Support menu.
Screenshot 22: Email Notification → General settings
Here, you can configure the following email settings:
From name – Sender's name.
From email – From which email address will the email be sent
Reply To – When a user replies to a notification, emails will be sent to the specified email address. If no address is provided, the "From" email address will be used as the reply-to address.
Number of emails per cron job – Set the maximum number of emails that should be sent in a batch.
Blocked Emails – Specify email addresses that should not receive email notifications.
Attachments in notifications – configure to send emails with attachments (links or actual files )
Step 5: Ticket Notifications
In this section, you can edit or create email notification templates.
Screenshot 23: Ticket Notifications
Adding New Ticket Notification
Screenshot 24: Add New Ticket Notification
Click on Add New.
Add Title and Select a Trigger
Following are trigger events that can be used to send email notifications
Cricket new ticket: When a new ticket is created
Ticket reply: When a ticket receives a new reply, relevant parties are notified to the new response.
Change ticket status: When the ticket status changes, for example, from Open to Awaiting customer reply, the activation occurs.
Change ticket category: When the category of the ticket is modified
Change ticket priority: When the priority of a ticket is changed
Change assignee: When the assigned agent of the ticket is changed, it will trigger a notification to the new assignee.
Delete ticket: When a ticket is deleted,
Submit private note: When a private note is added to a ticket
You must change the notification status to Enabled. Otherwise, this email notification won’t be sent.
You can use macros or placeholders within the Subject and Body.
Editing Ticket Notifications
Click on Edit button beside the template name for which you want to edit.
You can manually add recipients in To address (required), CC, and BCC using the following settings
General Recipients
Agent Roles
Custom Email Addresses (one per line)
Screenshot 25: Editing Ticket Notifications
You can Insert Macro in the email body
Click on the Insert Macro button to view a list of available macros.
The list will include placeholders for various types of data, such as customer name, status, date created, etc.
Select the macro you wish to insert. For example, {{customer_name}} can be used to insert the customer's name dynamically.
Screenshot 26: Insert macro current user name
After clicking on the Insert button, the user name macro has been added under the body, as shown in the below screenshot.
Screenshot 27: User name Macro
Conditions
You can add And/Or conditions, and when they are met, then only an email notification is sent
Let’s say that you want to send a notification for ticket change status to the Awating agent reply.
Click on Add New under the Email Notifications → Ticket Notifications section. Set the trigger to Change Ticket status
Under the Conditions section, set the Status equal Awaiting Agent reply.
Add the subject, body, and email addresses to which this notification should be sent.
Click Submit. Just now you configured that this notification should be sent when the status is Awating agent reply.
Sccreenshot 28: Setting Conditions in Ticket Notifications
Step 6: User Registration OTP
This screen is to configure the email template for the Default registration of the supportcandy plugin. You can customize the email template that is used to send the OTP.
The user registration OTP is a single-use password that is sent to verify the user's email address when using the “Default” registration form.
Within the body section of the setting, you can utilize macros (placeholders) in the email subject and body as shown below.
Screenshot 29: User Registration OTP
Step 7: Guest Login OTP
To allow guest users to access their ticket list, you can activate an OTP (One Time Password) login.
Keep in mind that OTP login is functional only when guest tickets are enabled. You can turn on this feature by navigating to Support → Settings → General Settings → Page Settings.
Under the Guest Login OTP setting, you have the option to change the email template used for sending the OTP.
On the same setting page, you can insert macros (placeholders) into the email subject and body.
Screenshot 30: Guest Login email notification template for OTP
Conclusion
In this blog (Part 2 of the 3 Part Blog series), we walked you through the Ticket List, Customer Ticket List, Agent Ticket List and Email Notifications Sections.
That’s it for this article.
In the upcoming Part 3 of this series, we'll explore even more advanced features to take your customer support to the next level.
If you need any help related to WordPress, contact our WordPress experts.
In Part 2, we discuss the following sections of the Wordfence plugin,
Wordfence Scan
Wordfence Tools
Wordfence Login Security
Wordfence Scan
Step 1: Scan
Wordfence checks your WordPress site for hidden threats like malware, backdoors, and suspicious URLs, all in one scan.
Once you have configured the firewall, go to Scan.
Screenshot 1: Scan
The dashboard of Scan shows various aspects such as Scan Type, Malware signatures, Reputation checks, Scan options, and Scheduling.
It also displays a detailed report of your scan.
Screenshot 2: Wordfence Scan Dashboard
Step 2: Manage Scan
Click on Manage Scan on the Wordfence Scan dashboard.
Screenshot 3: Manage Scan
Click on Scan Scheduling to Enable or Disable Wordfence Scheduled Scans. By default, it is enabled.
You can choose either automatic scans scheduled by Wordfence or scan manually (premium feature).
Screenshot 4: Scan Scheduling
After you have selected how to schedule your scans, you can choose the Basic Scan Type options.
Depending on the type of your requirement, you can select the type of scan:
Limited Scan: Designed for entry-level hosting, this plan provides a basic level of threat detection without using many server resources.
Standard Scan: Selected by default, this option is recommended by Wordfence for all websites.
High sensitivity: This is a more in-depth scan ideal for those who believe their site may have been breached, but be aware it might identify some safe actions as potential threats.
Custom Scans: Automatically chosen after you adjust General Options for this site.
Screenshot 5: Basic scan Type Options
After you have chosen the Basic Scan Type option, go to General Options.
Here you can choose what to scan on your website.
This includes Spamvertising Checks, Spam Checks, Blocklist Checks, Server State, File Changes, Malware Scans, Content Safety, Public Files, Password Strength, Vulnerability Scans, and User & Option audits.
Some options are selected by default, but you can customize it further by choosing the options that best fit your requirements.
Screenshot 6: General Options
After you have selected General Options, go to Performance Options.
Here you can optimize the server performance by choosing to Use Low Resource Scanning, Limit the number of issues sent in the scan results email, Time limit that a scan can run in seconds (by default it is three hours), How much memory should Wordfence request when scanning (256 by default), and Maximum execution time for each scan stage.
Screenshot 7: Performance Options
Go to Advanced Scan Options to:
Exclude files from scan that match these wildcard patterns: If you have large, safe files like backups that Wordfence keeps getting hung up on, this feature lets Wordfence to ignore certain file extensions.
Additional scan signatures: This section lets you define custom scan signatures that the scanner will use to identify malware during checks. However, this is an advanced option that only works well if you understand how malware signatures are built and how they function.
Use only IPv4 to start scans: Check this if you want to avoid connecting your site to IPV6.
Maximum number of attempts to resume each scan stage: Internal connection problems can make Wordfence scans fail. It retries 2 times by default (up to 5). You can disable retries by setting it to 0.
Screenshot 8: Advanced Scan Options
Step 3: Manage Options (Reputation Check)
Wordfence's Reputation Check feature monitors your website's reputation on known databases of compromised and dangerous sites. It checks if your website is listed on three blacklists, and alerts you if your domain or IP is blacklisted. (Premium Option)
Under the status circle of Reputation Check, you’ll see Manage Options.
This will take you to the General Options covered above under Manage Scan Step 8.
Screenshot 9: Manage Options
Step 4: Scan Options and Scheduling
Wordfence's Scan Options and Scheduling dashboard allows users to set up automatic or manual scans.
Clicking on this link will take you to Scan Scheduling, Scan options and Scheduling already covered above in Manage Scan.
Screenshot 10: Scan Options and scheduling
Step 5: Start New Scan
After you are done customizing, you can Start New Scan.
By default, scans are enabled to run automatically. The free version of Wordfence runs a quick scan every day and a full scan every 72 hours, while the Premium version runs a quick scan daily and a full scan every 24 hours.
However, if you wish to scan again, you can select this option.
Screenshot 11: Start New Scan
Step 6: Scan Stages
Wordfence scans your site in stages, with icons showing progress and any problems found. A blue check means all is clear, while a yellow warning means something needs attention.
The stages include Spamvertising Checks, Spam Checks, Blocklist Checks, Server State, File Changes, Malware Scans, Content Safety, Public Files, Password Strength, Vulnerability Scans, and User & Option audits.
The settings for these can also be found in General Options under Manage Scan.
Screenshot 12: Scan Status
Step 7: Handling Scan Results
The result of a Wordfence scan will vary depending on what it finds on your website.
The report shows Results Found and Ignored Results (false positive results).
It also shows the numbers for Posts, Comments, & Files, Themes & Plugins, Users Checked, and Results Found.
You can take action by clicking on Delete all Deletable Files and Repair all Repairable Files.
Screenshot 13: Scan Result
Wordfence Tools
Step 8: Tools > Live Traffic
Go to Wordfence> Tools.
Screenshot 14: Tools
The screen will display Live Traffic.
Wordfence "Live Traffic" gives you a real-time view of your website activity, including things missed by analytics tools. It tracks everything happening at the server level, so you see visits from bots, crawlers, and even hack attempts, not just human visitors with Javascript enabled.
Screenshot 15: Live Traffic
Select Live Traffic Options to choose which traffic to log or ignore some types of visitors, and other options.
This functionality provides granular control over traffic logging. You can define which visitor interactions are recorded based on access level, user credentials, IP address, or browser type.
You can choose options like Don't log signed-in users with publishing access, List of comma separated usernames to ignore, Browser user-agent to ignore, and others (refer to screenshot below).
For high-traffic websites where real-time monitoring might not be practical, the Traffic logging mode can be adjusted to Security Only to prioritize security-related events.
You can also check to Display Live Traffic menu option.
Click on Save Changes at the end.
Click on Restore Defaults to restore the default options.
Screenshot 16: Live Traffic Options
You can filter Live Traffic data based on various filters like All Hits, Humans, Crawlers, Registered Users, Page Not Found, Blocked by Firewall, and others.
Screenshot 17: Filter Traffic
Check Show Advanced Filters to customize your Live Traffic data.
In this, you can have advanced filters like Username, Google Bot, IP, URL, and many others. You can also add your filter by clicking on Add Filter.
You can set the time period for which you want to view the traffic.
Select the Group By to view the traffic according to the option selected.
Screenshot 18: Advanced Filters, Select Date, and Select Group
Screenshot 19: Add Filter
Step 9: Tools > Whois Lookup
Whois Lookup helps to identify the owner behind an IP address or domain name. This is particularly useful for investigating suspicious website visitors or malicious activity.
To utilize this feature, simply enter the desired domain name and initiate the lookup process. This will provide details such as registration date, expiration date, registrant information, and potentially associated contact email addresses.
Screenshot 20: Whois Lookup Tool
Step 10: Tools> Import/ Export Options
Go to Import/ Export Options to establish cloning across multiple sites.
You can either Export this site's Wordfence options for import on another site or Import Wordfence options from another site using a token.
The export and import process generates a token, a unique alphanumeric string. This token should be treated with the same level of confidentiality as your login credentials.
Unlike other systems, Wordfence tokens are permanent, ensuring the continued availability of your exported settings.
Screenshot 21: Import/ Export Tool
Step 11: Tools> Diagnostics
Go to Tools> Diagnostics to access information when you are facing issues with Wordfence and need troubleshooting.
This guide assists in troubleshooting conflicts, configuration issues, or compatibility problems with plugins, themes, or your hosting environment.
You will have access to information about Wordfence installation, current WAF configuration, PHP version, Database version, status of installed themes, and many others.
You can choose to Export or Send Report by Email.
Click on Expand All Diagnostics to view all information at once.
Screenshot 22: Diagnostics Tool
Wordfence Login Security
Step 12: Login Security
Go to Wordfence> Login Security for 2-factor Authentication.
Screenshot 23: Wordfence> Login Security
This option enables Two-Factor Authentication for your Wordfence.
To add your account in the authenticator app, Scan the QR code displayed, or enter the code.
The authenticator app will generate a code, which is to be entered to verify and activate Two-Factor Authentication.
If you face any issues logging into your authenticator app, Wordfence provides you with 5 recovery codes. Each of these codes can be used only once.
Click on Activate.
Screenshot 24: Two-Factor Authentication
Go to Login Security> Settings.
This Login Security page offers functionalities to enhance login security, including two-factor authentication (2FA) and reCAPTCHA.
The report begins with a User Summary, providing a breakdown of users who have activated two-factor authentication (2FA) and those who haven't.
Screenshot 25: User Summary
By default, only admins (or super-admins in multisite) can use 2FA. You can extend it to other roles:
Required: Enforces 2FA for specific roles (with a grace period).
Optional: Allows, but doesn't require, 2FA for certain roles.
Disabled: Prevents 2FA usage for a role (except Admin).
Users manage their own 2FA devices through a dedicated "Login Security" menu (visible when enabled for their role).
2FA enforcement includes a grace period for required roles, preventing immediate lockouts.
Screenshot 26: 2FA Settings
Check WooCommerce Integrations if you have the WooCommerce plugin activated.
Screenshot 27: WooCommerce and Custom Integrations
Check Enable reCAPTCHA on the login and user registration pages box for enhanced security and enabling reCAPTCHA.
Activate by entering the site key.
For optimal balance, fine-tune the captcha's threshold (default 0.5) based on your site's score history.
Screenshot 28: reCAPTCHA
The General settings have the inclusion of Allowlisted IP addresses that bypass 2FA and reCAPTCHA, NTP Protocol (Network Time Protocol), last login timestamp, and deletion of security settings and of 2FA upon deactivation of the plugin.
Screenshot 29: General Settings
Wordfence All Options
The All Options section of Wordfence includes Wordfence Global Options, Firewall Options, Blocking Options, Scan Options, and Tool Options.
Screenshot 30: All Options
Conclusion
By now, you have gained insight on why security is important to your enterprise website, and how Wordfence is a good fit for it. With its comprehensive features and user-friendly interface, Wordfence empowers you to take control of your website security and keeps your enterprise website well-protected.
We hope this guide has equipped you with the knowledge and resources to secure your website. Remember, website security is an ongoing process. Stay vigilant, keep your software updated, and leverage tools like Wordfence to maintain a strong defense against ever-evolving threats.
Once you register for the site, create a project by entering its name and selecting a technology.
Screenshot 2: Create a Project and choose website technology as "WordPress.”
Once that is done, copy the generated Weglot API key.
Screenshot 3: Copy the Weglot API key
Screenshot 4: Project successfully created
Step 2: Install and Activate WeGlot Plugin
Go to Plugins on your website’s dashboard.
Go to Add New Plugin.
Search for Weglot Plugin.
Install and Activate the plugin.
Screenshot 5: Install and Activate the plugin
Step 3: Weglot Plugin Settings
After you activate the plugin, go to the Weglot plugin from your dashboard.
Enter the API key that you received when you registered at the WeGlot website in Step 1.
Configure the required settings, like choosing the original language and choosing the destination language. For this blog, we have added Hindi as the destination language.
Screenshot 6: Main Configuration Settings
Step 4: Language button design
The language button design settings allow you to customize how your language switch button will look on the website.
The settings include whether to display the language button as a dropdown or side by side, whether to display a flag in the language button, how the flag would look (rectangle, circular, or square), or whether you want a full language name or only the language code.
You can also customize the language button settings by overriding the CSS code.
Screenshot 7: Language Button Settings
Step 5: Language Button Position
These settings define where the language button will be positioned, which would help the user locate it easily.
Choose from various options to place the language button in the menu, as a widget, with a shortcode, in the source code, or even in a custom position.
To select these positions, go to Appearance > Menus or Appearance > Widgets.
To select a custom position, you can go to the Switch editor.
Screenshot 8: Language Button Position
Step 6: Translation Exclusion
These settings allow you to specifically exclude any URL or blocks that you do not wish to translate on your website.
Note that these settings are optional and not mandatory.
Screenshot 9: Translation Exclusion Settings
Step 7: Other Settings
These settings include auto redirection for users, auto email translation, Translate AMP pages, and allowing users to search in their languages.
Note that these settings are optional and not mandatory.
Click on Save Changes.
Your website is ready to be translated.
Screenshot 10: Other Options
Once you have configured the settings, head over to the front end of the website to see the automated language translation in action.
Screenshot 11: Output of Language Selection
Screenshot 12: Output of Translated Website in Hindi
Step 8: Editing Translations
Once the plugin is configured, click the language switcher on the front end of the website. The Weglot plugin then automatically translates all the text on the website into the destination language selected.
Sometimes it's required to edit those translations manually. To do that, click on “Edit my translations” button, it will take you to the Weglot dashboard, as shown in the below screenshot (number).
Screenshot 13: Edit translations
Screenshot 14: Translation by languages (English to Hindi)
On the Weglot dashboard’s “Translations by languages” screen, we can see the “Total translated words” and “Manually translated words” columns.
Also, there are two options available, as seen in the above screenshot number. First, we can make the translations public or private. This is helpful if you want the language translations to be private so that only you and your team can view them (by appending “?weglot-private=1” at the end of the URL). This means it won't be visible to search engines or visitors.
The second option is “Display automatic translations.” If you prefer to show only manual translations on your website rather than automatic translations, switch on this option.
Screenshot 15: Manually edit the translation and mark it as reviewed
Note: All the translations (automated and manual) are stored on the Weglot platform. Only the Weglot plugin settings are stored in the WordPress database.
Conclusion
Making a website that supports multiple languages doesn't have to be complicated when you have Weglot by your side. With this intuitive plugin, you can expand your reach to new markets and engage with people all over the world—without ever having to touch a line of code. If you want to build a multilingual enterprise WordPress website, connect with us.
Note: The Quiz and Survey Master plugin as the name suggests, can be configured for conducting quizzes and surveys. This article discusses the configuration of surveys only.
Step 1: Install and Activate the Plugin
Log in to your WordPress dashboard.
Navigate to Plugins > Add New.
In the search bar, type “Quiz and Survey Master”.
Once you find the plugin, click on Install Now.
After installation, click Activate to enable the plugin on your WordPress site.
Screenshot 1: Install the Quiz and Survey Master Plugin
Step 2: Create a New Survey
Go to QSM > Quizzes/Surveys in your WordPress dashboard.
Click on the Create New Quiz/Survey button.
Enter a name for your survey in the Quiz Name/Survey Name field.
Optionally, you can add a description of your survey.
Click Create Quiz/Survey to proceed.
Screenshot 2: Click on ‘Create New Quiz/ Survey’
Select the theme for which you want to create your quiz/ survey. There are also paid themes available to choose from.
Screenshot 3: Select Theme
After selecting your theme, you must enter Quiz Settings' details.
Select the form type Survey to create a survey. This is an important step for creating and configuring surveys
Further options, such as enabling a contact form, setting a Time Limit, requiring user login, enabling a comment box, and others, are set to “No” by default. You can choose “Yes” or options that fit your requirements.
Screenshot 4: Enter the Quiz Settings Details
You can choose other add-ons such as Quiz Navigator, Quiz Protector, Advanced Question Types, and many more. These add-ons come with an additional price, which can be viewed by clicking on View Details.
Click on Create Quiz to proceed further.
Screenshot 5: Choose add-ons (optional)
Step 3: Add Questions to Your Survey
After creating your survey, you'll be redirected to the Questions tab.
Click on ‘Type Your Question Here’.
Code tags in question descriptions can display HTML, CSS, and JS code snippets. Using code snippets prevents the system from executing the code and interfering with the website's code.
The WordPress Visual editor lets you add photos, audio, video, documents, spreadsheets, and more from your Media Library and customize the Question using formatting options. Click the Text tab on the editor to add your question in HTML.
Choose the question type from the dropdown menu on the right side (e.g., Multiple Choice, True/False, Open Answer).
Enter the question in the Question text area.
Feed the answers to your questions. Answers depend entirely on the Question Type.
Set additional parameters for the question, such as required answers or hints.
Screenshot 6: Questions Tab: Enter your Questions
You can also feed information for correct answer info, the type of comment box you want, and add a Hint if you want. At the end of the quiz, the user can receive a thorough explanation of the correct answer through the correct answer info block. The results page shows the right answer.
Screenshot 7: Select various fields
Set the featured image if you require it.
You can Add a new category for your questions too.
Click Save Question to add it to your survey.
Screenshot 8: Click on Add New Question
Click on Add Questions and repeat these steps to add more questions to your survey.
Clicking the “Create New Page” option at the bottom of the question tab generates a new page for questions and responses. A quiz/survey with numerous question pages will show Next & Previous buttons to switch between pages.
Step 4: Gathering User Information
After setting up the questions and answers, create a contact form to collect user contact information or other details before or after taking the quiz/survey.
Go to the Contact tab.
Enable the field and enter the Label Name.
Choose the Form Options according to when you want to display the form.
Click on Save Form.
Screenshot 9: Gather User Information Through Contact Form
Step 5: Editing Text Sections
Once we have some quiz questions, we can alter some of the text users will see and interact with.
Go to Text tab.
The text tab is divided into 3 subtabs:
General: You can choose from several different messages in this drop-down menu.
Screenshot 10: Text > General Tab
QSM Variables: This includes factors that have already been set for the Results Page and Email Pages.
Screenshot 11: Text > QSM Variables Tab
Labels: Some Label options let you change things like the “Validation Messages” and the “Default Text” shown on the Quiz Navigation Buttons.
Screenshot 12: Text > Labels Tab
Screenshot 13: Text > Validation messages Tab
Screenshot 14: Text > Other Tab
Screenshot 15: Text > Legacy Fields Tab
Step 6: Basic Settings in the Options Tab
It's time to change the choices now that we've added our questions and written some text.
Go to the Options Tab.
Screenshot 16: Options > General Settings Tab
This tab involves various settings that fall under the categories as follows: General, Quiz Submission, Display, Contact Form, and Legacy.
These are basic settings that allow you to select quiz type, set how to display results, set the position of the contact form, set what information to gather from users, etc.
Screenshot 17: Options > Quiz Submission Settings
Screenshot 18: Options>Display Settings
Screenshot 19: Options> Contact Form
Screenshot 20: Options> Legacy Settings
Step 7: Setting up Emails
After users submit the surveys, you may need to send them emails with their answers.
Go to the Emails Tab.
We can run a function with Template Variables.
Click on Insert Template Variables at the bottom-right.
Clicking the button opens a window with all the Template Variables you can use to send emails. These variables start a task when used.
Screenshot 21: Click on Insert Template Variables
Screenshot 22: Email Template Variables
Click on the Variable you need. It gets copied automatically, and you can paste it into the email text section. Customise and add variables to improve the email experience. %QUESTIONS_ANSWERS_EMAIL% is set by default.
To add extra content, use template variables in the Email Body to include Amount Correct, User Name, Points Scored, Average Category Points, Correct Score, Category Points, Category Average Points, Quiz Name, and more.
Click on Add Additional Condition to add more conditions to your email.
Screenshot 23: Additional Condition for Email
Step 8: Result Page Settings
This page is shown after the user submits the survey.
This is quite similar to the Emails page we’ve seen earlier.
Go to the Results tab.
We can run a function with Template Variables.
Opening the Results Tab, the Insert Template Variables button appears in the bottom-right corner.
Once you click the button, a new window appears with all the Template Variables you may use to configure quiz results. These variables start a task when used.
Screenshot 24: Insert Template Variables for Results Page
Screenshot 25: Template Variables in Results Page
Navigate to the Conditions section on the QSM Results Page.
Click on the "Category Name" drop-down menu.
Select the desired category from the options listed.
Choose between "Total points earned" or "Correct score percentage" from the available options.
Select a condition to apply to the output display.
This allows you to showcase various outputs tailored to users whose results meet the specified category criteria.
Screenshot 26: Adding Additional Condition in the Results Page
Step 9: Styling Your Survey
The Style tab is designed to help users customize the appearance of their quizzes and surveys.
Select the Theme you want for your survey from the Themes section.
You can add Custom CSS to customize your survey.
The Legacy section will soon be removed from the plugin as specified in the screenshot below.
Screenshot 27: Styling Your Survey>Selecting Theme
Screenshot 28: Legacy Section to be Removed
Step 10: Adding Survey to your Website
There are three ways to add a survey to your website:
By Pasting Shortcode on Page/Post
Copy the shortcode from QSM > Quizzes/Surveys > Shortcode. Paste it into your page or post. The shortcode displays the survey or provides a link to it.
Screenshot 29: Click to Add Shortcode
Screenshot 30: Embed the Shortcode
By Using Gutenberg Block
Insert the quiz or survey on a page or post with the Gutenberg editor by searching for the “QSM Block”. Select your Quiz/Survey ID from the dropdown in block settings and update.
Screenshot 31: Add Survey Through Gutenberg Block
Now, you can select the survey to be added from block settings.
Click on Update to add the survey to your website.
Screenshot 32: Selecting Survey from Block settings
Click on View Post to view the survey embedded in your post.
Screenshot 33: Survey Embedded in Website
Conclusion
Crafting surveys in WordPress using the Quiz and Survey Master plugin is a streamlined process that empowers you to engage deeply with your audience and gather vital insights. This guide explored the steps necessary to design, customize, and deploy your surveys effectively. By leveraging this powerful tool, you can enhance your connection with your audience, make data-driven decisions, and ultimately drive your WordPress site's success forward.
If you have already installed the plugin on your website, you can skip this step and go to step 2
Screenshot 2: Search for “GTMetrix” in the available search box and click on the "Install Now” button.
Once activated, you will see the new menu option “GTmetrix” in your WordPress dashboard. Click on it, which will take you to the “GTmetrix for WordPress Settings” page.
Screenshot 3: Click on the “Register for a GTmetrix account now” link.
To use the GTMetrix plugin, you need to create a GTMetrix account and generate its API key.
For that, simply click the “Register for a GTmetrix account now” link to go to the GTmetrix website, where you can sign up for an account, as shown in the below screenshot 4.
Step 2: Create a GTmetrix Account and log in to it
Once you are on the GTmetrix website, click on the “Get Started for Free” button to create an account. Skip this step if you already have an account and go to step 3.
Screenshot 4: Click on the “Get Started for Free” button.
Fill in your information and agree to the terms, then just click on the “Create an Account” button as shown in below screenshot 5.
Screenshot 5: Fill in your information and click on the “Create an Account” button.
Next, you need to validate your email address to complete the account creation process. You will receive an email to verify your GTmetrix account.
Once you have created your account, Enter your email address and password, and click “Log in," as shown in the below screenshot 6.
Screenshot 6: Log in with your email ID and password and click on “Log in.”
Screenshot 7: Get the “GTmetrix Rest API Key”
Note: If you are directly logging in to Gtmetrix.com instead of clicking the link from its plugin settings, you have to scroll to the bottom of the homepage and then click on "GTmetrix Rest API,” as shown in screenshot 8.
Screenshot 8: Click on “GTmetrix REST API” to get the API Key
Step 3: Generate a Gtmetrix API Key
Next, simply click on the ‘Generate API key’ button. Copy the API key, which is on the left-hand side of your screen.
Screenshot 9: Click on “Generate API Key” and then “Copy the API Key.”
Now, switch back to the ‘GTmetrix’ settings page in your WordPress dashboard. Go ahead and enter your GTmetrix account email address and the API key you copied earlier (as shown in screenshot no. 7).
Screenshot 10: Enter your E-mail address and paste the GTmetrix API key
Don’t forget to click on the ‘Save Changes’ button to save your settings.
Step 5: Set Default options
Head over to the GTmetrix > Settings page, scroll down to the “Options” meta box, set the “Default location” drop-down to the Test Server location (region) that is closest to your hosting, and then again save the changes.
For this tutorial, we have selected Mumbai, India, as the default Test Server Region.
That’s it! You have successfully integrated GTmetrix with your WordPress site.
Screenshot 11: Select the Test Server location that is closest to your hosting
Step 6: Test the Web Pages
On the left-hand admin panel, click on the Tests sub-menu. Enter the page URL that you want to test the page load speed for.
Screenshot 12: Click on “Tests” to perform tests on any page of your website.
Screenshot 13: Paste your “Website” URL and Click on “Test URL Now!”
GTmetrix will take a few seconds to scan your whole page. Once the scan is finished, you will see your site's detailed reports, along with the top issues that you can fix to improve the user experience.
Screenshot 14: "GTmetrix" scan in progress.
This report generated gives you a detailed breakdown of your PageSpeed score, YSlow score, and a list of recommendations on what you can change to improve your page load time. Anything below a Performance score of “A” means there is room for improvement.
All the reports that have been completed are available under the “Reports” section (meta box) as shown in the below screenshot.
Screenshot 15: List of all reports. Click on Label/URL to expand/collapse
Individual reports can be expanded to view the summary of page speed scores, Yslow scores, load times, and other details, as shown in the above screenshot. Below the individual summary of the report, there are links to pages for scheduling future page load tests, viewing detailed reports, and even a link to download a PDF report.
For a detailed report, click on its link; it will take you to the GTmetrix web page, where you can view it in-depth. A sample report can be seen in below screenshot 15.
The detailed report is divided into different tabs. First, you will see your PageSpeed score, with different ranking items listed with their score.
Green items are good and don’t need your attention. Red items are slowing down your website and require further investigation.
Screenshot 16: PageSpeed score with different ranking items listed with their individual scores.
The best part is that when you click on the suggestions, it tells you exactly what needs to be fixed.
Step 7: Schedule Tests (Optional)
You can also schedule the page load tests to run hourly, daily, weekly, or monthly. By default, scheduled tests always use the Vancouver, Canada, test server region.
The test will automatically run at the frequency you choose. The admin will be notified when the test completes and one of the following conditions is met:
Page Speed score is less than A, B, C, D, E, or F
YSlow score is less than A, B, C, D, E, or F
Page load time is greater than 1, 2, 3, 4, or 5 seconds
Page size is greater than 100 KB, 200 KB, 300 KB, 400 KB, 500 KB, or 1MB
Screenshot 17: Choose a frequency to run the test automatically
Conclusion
In this tutorial, we saw how to install and use the GTmetrix plugin step by step. We also learned how to run and schedule page load tests to keep a check on your website's performance score.
The reports generated help you easily identify performance bottlenecks, such as large image sizes, excessive HTTP requests, slow server response times, and much more. With this crucial information, you can make the necessary changes to your website to optimize it, thus improving its loading speed.
That’s it for this tutorial. If you want your website to load blazing fast, connect with our Page Speed experts.
You must be wondering why Google is replacing FID with INP. While FID measures the delay between the user's first interaction with the page (such as clicking a button or a link) and the browser's response to that interaction, INP looks at the bigger picture and considers all the interactions from loading to exit.
This ensures a thorough evaluation of responsiveness throughout the entire lifecycle of a page. Google wants us to go beyond just measuring the first interaction and dive deeper into the complete user journey. With INP, you get a more comprehensive perspective on your page's responsiveness.
Factors that Affect INP Scores
INP measures how responsive a webpage is to user interactions, so it's critical to have a good score if you want to keep visitors on your site and boost your search engine ranking. Let’s take a look at factors that contribute to low INP scores.
1. Large and Complex JavaScript
If you have a lot of JavaScript on your site that takes a long time to load, it can cause significant delays when users try to interact with elements on the page. This can result in a poor user experience and decrease your score.
2. Heavy CSS Animations
Animations can make a website look more interesting, but they can also make pages take longer to load and lower the INP scores. To get better INP scores, you might want to make your animations simpler or get rid of some of them altogether.
3. Media Overload
If your site has a lot of images, videos, or other multimedia, it can bog down page speeds and cause delays. To combat this, try compressing images and using lazy loading to defer the loading of certain resources until they're needed.
4. Not Fixing Rendering Issues
If your site has trouble rendering and showing information, it could take longer for people to interact with the page. Make sure you test your pages carefully to find and fix any layout issues that might cause problems.
Effects of Low INP Scores on SEO
If your website's Interaction to Next Paint (INP) score is low, it can have negative effects on your SEO performance. Google considers page speed as one of the ranking factors, and a website's speed is directly correlated with its INP score. A low INP score can lead to decreased ranking, which ultimately results in decreased traffic.
Moreover, user experience is crucial for the success of any website. If your website is slow, visitors are likely to leave your site leading to a high bounce rate. This again negatively affects your website's ranking and traffic. In addition, a website with a poor user experience due to a low INP score is a sure way to drive away potential customers. Frustrated customers may never want to engage with your brand again, which can lead to a loss in revenue.
So, if you are serious about growing your business and improving your website's SEO performance, it is essential to pay attention to your page speed and INP score.
The importance of Monitoring INP Metrics continuously
It’s not enough to just improve INP scores; monitoring them is equally important. By regularly monitoring your INP scores, you can keep track of whether or not your improvements are working and continue to make necessary changes.
You can access Google’s official INP metrics to see how your website’s INP scores compare to others in your industry. With this information, you can set realistic goals and continuously work towards improving your website’s overall performance.
Advantages of INP
If you are still wondering why you should consider INP metric to measure your website’s performance score, take a look at its advantages:
Measures Complete User Interaction
Unlike FID, INP measures the input delay for all user interactions on a web page. This gives a more comprehensive picture of the website's responsiveness and performance.
Reliable Indicator of Page Responsiveness
INP not only measures the first input delay but also the delay in presenting subsequent frames and running event handlers. This makes it a more reliable indicator of page responsiveness than FID.
How to Measure INP
To understand how to measure INP, let us first understand what kind of user interactions INP focuses on.
Mouse Clicks
Touchscreen taps
Key Presses
Every action taken by the user initiates a sequence of activities that result in a visual response on the page. This is known as ‘next paint’.
Knowing the definition and assessment procedure of INP is vital, but so is knowing what makes a good score and the consequences of a low result.
Good: 200 ms or less is the optimum INP. This ensures that the visual reaction to user contact feels instantaneous, creating a seamless and gratifying user experience.
Needs Improvement: An INP between 200 and 500 milliseconds suggests improvement. While not disastrous, these latencies may impair users' experiences.
Poor: INP over 500 ms is poor. The latency between interaction and visual reaction may be visible and annoying for users.
Thresholds for good and poor INP (source: web.dev/vitals)
Tools to Measure INP
You can use the following tools to measure the INP score as well as other Core Web Vitals:
PageSpeed Insights
You can measure the INP score on Google PageSpeed Insights. Just enter your site's URL and click on Analyze.
Under the Core Web Vitals Assessment section, you will see the newly added INP Core Web Vital (CWV).
Screenshot 1: Pagespeed Insights INP Core Web Vital
DebugBear
Enter the URL of your site on DebugBear and click on Start Test. Click on Web Vitals to view the details about core web vitals, including INP.
Screenshot 2: Debugbar INP Core Web Vital
How to Optimize INP
To improve your website’s INP scores, here are some ways to optimize it:
1. Minimize Input Delay
The first step to reducing input delay is to identify tasks that block the main thread. Optimize images and videos and defer non-critical JavaScript, which will speed up page loading time. Using a Content Delivery Network (CDN) to serve static assets can also help minimize input delay.
2. Reduce Process Time
Minimize the amount of time it takes for JavaScript to run. The main thread can be blocked by heavy JavaScript operations, delaying the response to user interaction.
3. Optimize Presentation Delay
Presentation delay can be optimized by reducing animations or queuing requests in the correct sequence. Compress photos, minimize CSS, and use contemporary image formats like WebP to reduce file size without compromising quality.
4. Breakup Long Task
Splitting Javascript tasks into several smaller tasks keeps the main thread free, thus reducing input delay.
5. Lightweight Event Handlers
If possible, keep the event handler code simple, as the computational load increases processing time and INP.
6. Web Workers
Using Web Workers, you can execute JavaScript on a different thread. Freeing up the main thread reduces processing time.
Conclusion
In conclusion, optimizing Interaction to Next Paint (INP) means making your website respond fast to user activities. Fast site speed makes users happy, and happy people are more likely to return.
Check your website's INP, implement techniques to improve its score, and monitor its performance. By doing that, you'll create a better experience for your visitors and set your website up for success in the online world.
When it comes to security, Elementor understands how important the safety and integrity of a website are to users. Using strict coding standards and best practices for web security, Elementor ensures that the user's website is safe and secure. And if you're the type who likes to add a little extra protection, Elementor plays nicely with a lot of the security plugins out there. So you can build up your site's defenses just how you like. Got a question or hit a snag? Elementor's support team has got your back. They've got loads of guides online, and there's a community of users who are always ready to lend a hand.
Customization
Customization is where Elementor really feels like a playground for anyone wanting to create a unique website. Starting with the interface, it is a drag and drop thus allowing you to play with layouts, select colors, adjust fonts, and more. For those with more technical skills, Elementor opens up the possibility to explore custom CSS and JavaScript.In addition to these hands-on design features, Elementor also offers a rich library of pre-made templates. You can choose a template that closely matches your vision, and then tweak it to perfection.
Flexibility
Imagine you're building a blog today, an online store tomorrow, and maybe even a portfolio site the week after that. This could mean learning three different methods with some tools, but not with Elementor. Elementor can be used for many different kinds of projects, irrespective of the requirements. Elementor's built-in features act like tools in a toolkit, and the third-party extensions act as specialty tools that can be added. There exists a vast ecosystem of modules and add-ons ready to extend Elementor's capabilities.
SEO Impact
You don't just put together a website with Elementor; you craft it in a way that search engines can understand. This is essential because if search engines can readily read your website, they will be able to show it to more people. Elementor helps you build a search engine-friendly site.
2. Divi Builder
Divi Builder developed by Elegant Themes, is quickly becoming a favorite among WordPress users. Divi Builder has gained popularity due to its ease of use, vast customization, and varied design features it has. Let's dig in more:
Key Features
Visual Builder Technology: Divi Builder offers a real-time design interface, allowing designers to see changes instantly without page refreshing.
Modules and Layouts Library: A vast collection of customizable modules and layouts, catering to all design needs.
Global Elements & Styles: Create global elements that can be used across the site, saving time and ensuring consistency.
Split Testing: Test different design options to see what works best with built-in split testing tools.
Divi Builder is fast, which means you're not sitting around waiting for things to load. You can move things around, tweak them to your liking, and see the changes right away. Divi Builder's performance can vary depending on factors such as hosting, the complexity of your design, and the number of plugins you use.
Security and Reliability
With frequent updates, Divi Builder maintains a secure platform. Moreover, Elegant Themes offers round-the-clock support, ensuring assistance when needed.Divi Builder provides an extensive library of tutorials and documents to help users navigate any challenges.
Customization
Instead of abstract menus and settings, designers can click on any part of their website and modify it directly. Whether it's adjusting the typography of a headline, changing the color palette of a section, or adding interactive elements, Divi Builder lets users tinker and refine to their heart's content.While Divi Builder does come packed with a myriad of beautiful templates, each of them can be dissected, modified, and reassembled to create something entirely new.
Flexibility
The digital world thrives on collaboration and interconnected tools, and Divi Builder embraces this wholeheartedly. By allowing and often facilitating integrations with a plethora of external tools, Divi Builder ensures that its users always have the right tool for the job, even if it's not native to the platform.
SEO Impact
The very foundation of Divi Builder is built upon SEO-friendly principles. The generated markup is clean and streamlined, adhering to modern web standards. This clean code ensures that search engine bots can easily crawl and index the content. When these bots can efficiently understand the structure and content of a site, it naturally leads to better rankings on search engine results pages.
3. Beaver Builder
Beaver Builder has made a name for itself in the WordPress community as one of the best drag-and-drop page makers. It makes it easy for both new and experienced developers to create sites that look like professionals made them. Here's a more detailed look:
Key Features
Live Front-End Editing: See changes as you make them with the real-time design interface.
Module Variety: Various content modules like photos, text, and even maps can be dragged and dropped with ease.
Page Templates: Access to pre-made layouts that help to quickly start the design process.
White Labeling: Ideal for agencies, it allows you to replace the Beaver Builder name with your branding.
Professionals who value efficiency above all else will find Beaver Builder to be an excellent option because of its fast loading times, excellent responsiveness, and user-friendly interface for designing websites.
Security and Reliability
Beaver Builder prioritizes data and browsing session security. Regular security audits find and resolve issues quickly.Open communication with the WordPress community has enhanced Beaver Builder's security posture. Feedback is quickly integrated, and concerns are addressed promptly.It is also known for its responsive support team that’s there to help with any issues. Beaver Builder's commitment to regular updates ensures compatibility with evolving web technologies and changing WordPress frameworks.
Customization
From typography to column configurations, precise adjustments are feasible, ensuring a customized design outcome.Those who desire further customization and functionality modifications can use their own custom CSS and JavaScript in Beaver Builder.It enables the saving and reusing of design elements across multiple pages or websites, thereby promoting consistency and efficiency.
Flexibility
Beaver Builder is always compatible with the latest WordPress releases and integrates well with various plugins. This ensures that users can blend multiple tools without compatibility concerns.The drag-and-drop mechanics appeal to beginners, while experienced coders are able to embed custom code. Global settings provide design uniformity and help users create site-wide design rules.SEO ImpactBeaver Builder effortlessly collaborates with top-tier SEO plugins like Yoast SEO, enabling users to finely tune their SEO efforts without hitches.A crucial yet sometimes overlooked SEO factor is site speed. Beaver Builder's lightweight design ensures faster loading times, crucial for both user satisfaction and SEO optimization.A very important feature is that it offers clean code—essential for making sure search engines can efficiently crawl and index content, which, in turn, boosts website rankings.
4. Visual Composer
Visual Composer is a website builder with backend and front-end editing capabilities. Of course, like other page builders, this one also helps non-technical people to easily build websites. While there are many excellent page builders out there, Visual Composer stands out due to its comprehensive features, dual editing modes, and extensibility. It's both beginner-friendly and robust enough for seasoned developers, making it a versatile choice for a wide range of WordPress users.
Key Features
Dual Editing Modes: Offers frontend and backend editing capabilities.
Wide Range of Elements: Basic to advanced elements, including post grids, slideshows, and interactive features.
Templates: Comes with a variety of pre-designed templates to fast-track the design process.
Extension Ecosystem: Supports a range of third-party extensions to extend its functionality.
Integration Capabilities: Seamlessly integrates with many other WordPress plugins.
Cloud Marketplace: This is a premium feature by Visual Composer which is an in-app marketplace for you to buy elements, extensions, and templates. This feature lets you build your website from the cloud.
Unsplash Stock Images: Adding images to your website is made easy by this premium feature. From the Visual Composer Hub, you can get high-quality stock photos from Unsplash and add them to your site.
Pricing
You can check out the pricing plans for Visual Composer here.
Performance
Websites created with Visual Composer generally maintain good loading times, but this also depends on other factors like hosting, image optimization, and overall website content.Visual Composer has clean code and is as optimized as possible. Still, like any tool, its performance can be impacted by how it's used. Overstuffing a page with too many elements or animations can naturally slow it down.Additionally, the plugin works with popular caching and optimization plugins. This collaboration allows for better loading times and performance with the appropriate setup.
Security and Reliability
The Visual Composer is updated regularly to add new features, fix bugs if any, and also to add security patches. Thus, the tool wants to stay one step ahead of any possible threats. Visual Composer is known for its stability and reliability, even with WordPress updates. The Visual Composer staff provides excellent service. An active support system fixes difficulties and functions as a feedback loop to improve the tool based on user demands.
Customization
A large library of elements and widgets of Visual Composer allows you to choose from simple text blocks to advanced sliders and social media feeds. This wide range lets you add functionality to your requirements without third-party plugins.When it comes to brand consistency or saving time, the templating features of Visual Composer are incredible. Design a layout, save it as a template, and use it on other pages or websites. This streamlines workflow and guarantees consistency without duplication.
Flexibility
Visual Composer is flexible enough to accommodate a variety of project types ranging from blogs, e-commerce websites, or even portfolio websites. This page builder not only offers a service, but a solution to your requirements. It easily integrates with the third-party plugins you require for your website without any hassle. You can customize designs with custom CSS, HTML, or JavaScript. Developers who are willing to push the tool's limits in designing can benefit greatly from this freedom.
SEO Impact
Visual Composer uses SEO-friendly HTML markup, which is the basis for any search-optimized site. A good HTML structure helps search engines read your content, and this tool does that. Headings, meta descriptions, and picture alt texts are integrated characteristics that promote rankings.Since Visual Composer is flexible enough, it is easy to integrate SEO plugins, thus further helping in boosting your site’s visibility. The builder doesn’t add unnecessary bulk to your web pages, making sure they load quickly, thereby bettering your SEO score.
Conclusion
We examined 2023's most powerful and versatile drag-and-drop page builders for WordPress: Elementor, Divi Builder, Beaver Builder, and Visual Composer. Each has unique strengths and features that make it suited for various projects.The right page builder depends on performance, customization, adaptability, security, and SEO. A bad page builder can slow down your website, complicate design, and cause security problems. However, a good one may make your website quick, safe, and easy to use, improving user experience and SEO ranking.We hope our blog post will help you choose the right page builder according to your needs. If you are looking to build your website, look no further and connect with our WordPress experts.
WP Migrate DB is primarily focused on database migration. It plays a crucial role in ensuring that your site's data is transferred accurately and efficiently during a migration. Features:
WP Migrate DB focuses on WordPress database migration, including posts, pages, comments, custom post types, settings, etc.
WP Migrate DB's "Find and Replace" feature is unique. This functionality searches your database for particular strings or URLs and replaces them. This helps with migrating domain names, directory structures, and other site-specific information.
WP Migrate DB intelligently handles serialized data, ensuring that it remains consistent and functional after migration.
You can use WP Migrate DB to export your database as an SQL file, which can then be quickly imported into the database of the new site. This strategy ensures data consistency and minimal data loss during migration.
WP Migrate DB integrates with WP-CLI for advanced users and developers who prefer command-line interfaces. More automatic and scriptable migrations make it a flexible tool for varied use cases.
Check out the pricing plans for WP Migrate DB here.
2. All-in-One WP Migration
All-in-One WP Migration is famous among WordPress users for its simplicity and reliability. Its simplicity makes it a favorite among beginners and experts. The plugin's simple UI lets you migrate a website in a few clicks. Despite your lack of website development experience, the simple layout makes transfer easy.Features:
The plugin, as the name suggests, offers a single-click migration.
All-in-One WP migrations can handle PHP memory constraints better than other migrating plugins.
The plugin handles large websites well, making it suited for content-heavy platforms.
It works with many hosting providers and environments, making it a versatile WordPress plugin.
To get the unlimited extension, check the price here. For pricing of unlimited URL extensions, click here.
3. UpDraftPlus
You can duplicate or clone your current website using UpdraftPlus. When switching to a new host or domain, this feature is really helpful. You can make an exact duplicate of your website using the clone tool without having any impact on the live site. This guarantees that there won't be any downtime or disruptions for your visitors while the migration is taking place.It's essential to have a reliable way to recover your website during migration in case something goes wrong. UpdraftPlus is excellent at this. With only a few clicks, you can quickly restore your website from a backup. This implies that you can quickly return to a prior state during migration if anything doesn't go as planned without losing data or jeopardizing the integrity of your site.Features:
Easy cloning and restoration of the website
Compatibility with various hosting environments
The plugin offers remote storage options such as Google Drive, Dropbox, Amazon S3, and many more
UpdraftPlus offers most of their services freely, but you can buy a premium plan here.
4. Migrate Guru
Migrate Guru stands out for its amazing speed and efficiency, especially when it comes to large-scale migrations. Migrate Guru has been designed to easily manage a multisite network with several sub-sites, an e-commerce site with thousands of products, or a blog with a lot of content.Migrate Guru does not export your site to a file and import it on the new server. It uses a real-time transfer method to transport website data from your old server to the new one without making backup files. This direct transfer approach cuts migration time dramatically.Features:
This plugin is 80% faster, meaning you can clone 1GB of site in less than 30 minutes.
The migration process takes place on Migrate Guru’s server, so there is no overload on the website
Since the cloned copy of your site is on Migrate Guru’s server, no storage space is required. After the migration is completed, the copy is erased.
Moving multiple sites or sites with serialized data doesn't require add-ons.
Migrate Guru provides a free service.
5. BlogVault
Though it is known for its backup abilities, BlogVault is also renowned for migrating websites easily and efficiently. BlogVault makes migrating your WordPress website to a new host, domain, or server easy in a few minutes. Features:
BlogVault has zero migration downtime, meaning your website is accessible and functional to users during migration.
Migration is streamlined by automating file transfers and database exports. It handles everything from backing up to restoring your site on the new server or host.
BlogVault uses incremental backups for migration efficiency. After the first backup, only website modifications are stored. This decreases the backup size and speeds migration, making it suitable for large websites with heavy content.
BlogVault offers staging environments for testing migrated websites before going live.
It provides real-time monitoring and notifications during migration.
Duplicator's ability to efficiently clone and migrate WordPress websites makes it a top contender among migration plugins. Let’s see why Duplicator remains among the best migration plugins. Features:
Migration using Duplicator is reliable as it creates small packages of files, databases, themes, plugins, and settings during migration. This not only simplifies the migration process but also ensures that nothing is left behind.
Its interface walks you through the migration process step by step, thus making it suitable for everyone.
Duplicator automates database configuration during deployment, ensuring that your website functions correctly on the new server.
WPVivid offers a comprehensive set of features designed to simplify website migration while maintaining data integrity. It offers an easy user interface, making it usable for people with non-tech experience. Features:
It comes with a simple migration procedure that saves developers time when building WP sites and migrating them from dev whether local or remote, to live or new web hosting.
The snapshot feature is built into the plugin, so even if the restoration fails for some reason, your current site won't be affected.
It is important for WordPress transfers to replace site URLs in a safe way. The plugin has been tested a lot and works with most of the best page builders and themes out there.
WordPress migration is easier with separate export and import operations. Websites can be exported to a web server, external storage, or target site (auto migration). Restore the site by importing from places.
We discussed the top WordPress migration plugins. Each plugin has its own benefits, including user-friendly interfaces, rapid cloning, extensive capabilities, versatility, and simplicity.Your plugin choice depends on your website's complexity and migration experience. We hope that this blog has helped you choose the right migration plugin for your needs.
The Block Pattern System update in WordPress 6.3 has unlocked a new level of customization for pro-level editing. With new improvements and additions, it's now easier to create custom block patterns and apply them instantly to your content.
Screenshot 2: Comparison of Block Editor in WordPress 6.3 and 6.2
Synced patterns, previously known as Reusable Blocks, are groups of blocks that can be saved and applied instantly without having to add the blocks repeatedly. Moreover, changes made to a synced pattern will apply globally on the website. Synced patterns can be used for elements like headers, footers, or sidebars that appear across the website.
Non-Synced Patterns, previously known as Regular Block Patterns, allow you to customize. Any changes made to a non-synced pattern will only affect that particular pattern and not other places where it's used. Non-Synced Patterns can be used for page or post-specific content.
The wp_block custom post type has been extended to support custom fields.
The wp_block_sync_status field has been added to store the sync status of a pattern. This field indicates whether a synced pattern has been updated or not and whether those changes are reflected throughout your website.
The block pattern design now has a source property to tell the difference between core patterns and user patterns.
The REST API has been extended with a new endpoint for global styles revisions and it can be accessed at /wp/v2/global-styles/revisions.
2. New Gutenberg Blocks
WordPress 6.3 has added two new blocks, Detail and Footnotes.
Detail Block
The addition of the Detail Block allows you to hide content until the reader is ready to see it. You can now add extra information without cluttering your main text. With just a click, readers can reveal hidden information like event details, fine print notices, or even spoilers. It's like a secret hideout for your content!
Screenshot 3: Add the Details block while creating the post
Screenshot 4: Details block hiding the content
Screenshot 5: Details Block showing the content when expanded
With the addition of this feature, you now have two separate elements: a summary and hidden content. By default, the content is hidden, but readers can easily expand it by clicking on the drop-down arrow.
Footnotes Block
Managing long texts is now easy with the Footnotes Block. With this new block, it's as easy as a couple of clicks. Just place your cursor where you want to add the link, click on the Footnote button, and done! A footnote appears at the bottom of the page. The Footnotes Block automatically adds, removes, and reorders footnotes as you edit your text.With this addition, you can effortlessly add context, source your work, or provide references right within your content.
Screenshot 6: Addition of Footnotes Block
Screenshot 7: Display of Footnotes Block
3. Block Improvements
WordPress 6.3 has made some improvements to the existing Gutenberg blocks. Let's take a look at them.With the Cover Block enhancements, you can have more control over the layout of your cover. Various layout options, design options (text colour), and border options have made this block more useful and handy. The Duotone filter has surprised WordPress users with its improved functionality. You can set a global duotone filter from the Style panel of the Site Editor. It is no longer required to navigate theme.json for the Duotone filter application. And don't even think about using colour values for duotone. WordPress 6.3 raises the bar by employing colour prefixes instead.
Screenshot 8: Duotone Filter
There are many other additional block improvements, a few of which are listed below:
The Button block now supports border color, style, and width.
The Post Excerpt block now allows you to control the length of the excerpt
For the Post Featured Image block, you can now adjust the aspect ratio.
The Global Styles interface now includes controls for color and typography for the Caption element.
A new variation has been added to the Post Date block - the Post Modified Date variation. This is particularly useful if you frequently update your posts and want to showcase when they were last modified.
4. Addition of the Command Palette
WordPress 6.3 introduces a new feature called the Command Palette, which has everyone buzzing with excitement.
Screenshot 9: Command Palette
The Command Palette streamlines several tasks for developers and site managers. With this feature, you can quickly access tasks like resetting or deleting a template or a template part. You can also register your custom commands and even view design options for specific posts or pages. The Command Palette can also be used for core commands such as navigating the site editor, toggling UI elements, and creating new pages and posts. Using the Command Palette is easy, too. All you have to do is press the keyboard shortcut Command+Shift+P on macOS or Ctrl+Shift+P on Windows to open it. You can then start typing in the command you need, and the Command Palette will automatically suggest possible commands. Different commands are available depending on your needs. The command list includes dynamic results based on the user's query in the command palette input field, and a few commands are only available under certain conditions. When changing a template, contextual commands take precedence and show automatically.Developers can register custom static commands using wp.data.dispatch(wp.commands.store).registerCommandor wp.data.useCommand React hook. It also offers an API. Here is an introductory article about the command pallet API.In short, the Command Palette has undoubtedly eased the work of developers and site managers. Its easy design and ease of usage will make it a staple feature in future versions.
5. Enhancements in Site Editor
The Site Editor now has a more intuitive interface, making it easier to navigate. A few other changes include:
Enhanced Navigation
A fresh, clean interface that organizes everything improves navigation. Navigation, Styles, Pages, Templates, and Patterns are all in one place, making them easy to find. It's ideal for finding a page or template part and making quick modifications. You may now reach any WordPress page in the navigation menu with a few clicks without reading through interminable lists. The Command Palette holds all your favorite WordPress tools, ready to use! You can find the item you want instantly using the new search button. The search button includes Template Parts, providing you with additional content and design versatility.
Improved Pattern Management
The Site Editor navigation has now been updated to include patterns as one of the main navigation items. You can see all your reusable blocks in the “My Patterns tab” by clicking on the Patterns icon.
Screenshot 10: Pattern Management
Creating a new pattern or template part is just as easy as selecting the add (+) button. At the bottom of the navigation column, you will find links to manage all your patterns and template parts. With this feature, you can easily locate, edit, and create new patterns or templates to enhance your website navigation and overall design.
Style Revisions
The Site Editor now provides revision history so you can browse and restore changes. This panel lists timeline revisions. It additionally tooltips each revision's author, date, and time. You may preview, restore, and navigate revisions in Global Styles at any time.
Additional Improvements and Features
A new theme_preview parameter in WordPress 6.3 lets the Site Editor preview every block theme before activation. This update also improves the editor's loading state to prevent user interaction before loading.The WordPress 6.3 site editor has a distraction-free mode. This functionality has been in the post editor since WordPress 6.2. Distraction-free mode removes sidebars and toolbars, allowing you to focus only on editing.
6. Changes and Performance Enhancements for Developers
WordPress 6.3 brings a wave of performance boosts and developer updates that will leave you in awe. The client-side performance has seen a remarkable 40% improvement for block themes and 31% for classic themes.On the server side, optimizations have made server response times 19% faster for block themes. And let's not forget the database performance improvements. Lazy-loading metadata and caching query results have made WordPress 6.3 more efficient than ever. But that's not all; there are exciting developer updates too! Script-loading strategies, lazy-loading images, low-level logic optimizations, and much more Among the numerous additions, we enlisted the following:
External library updates are an important feature of WordPress that take care of certain of your website's functionalities. These updates ensure that your site utilizes the most recent software available, with models regularly updated, and these upgrades may include new features, patches, or bug fixes.The WordPress 6.3 update includes modifications to various external libraries, which ensure that your website runs more efficiently and securely. Some of the updates are mentioned below:
jQuery Migrate is being updated to v3.4.1 (#58451)
npm packages are being updated to the latest version (#58623)
8. Improvements in Accessibility
Accessibility Enhancements in WordPress 6.3 make it easier for users with assistive technologies to navigate, thanks to features like tab and arrow-key navigation and revised heading hierarchy. The new controls in the admin image editor ensure a better experience for users with disabilities.Here are a few major improvements in accessibility:
Improve accessibility of custom field UI
Improved labeling, description, and focus style of block transform to pattern previews
Fixed constrained tabbing failures with Safari and Firefox
Fixed URL Input combobox to use the ARIA 1.0 pattern
Fixed accessibility of the classic block modal dialog
Improved Navigable Toolbar
Multiple Tooltips from Focus Toolbar Shortcut on Widget Editor
Support for aria content attributes in formatting
Snackbar now has improved color contrast on hover for better readability
Keyboard navigation has been enhanced for specific input types in the Writing Flow
More details about the Accessibility Improvements in WordPress 6.3 can be found here.
Accessibility enhancement was a major focus in WordPress 6.3. With these accessibility improvements, WordPress continues to be a powerful and inclusive platform for everyone.
The frequency of backups should align with how often you update your website. If you post daily, you should backup daily. If you update weekly, a weekly backup should suffice. However, for critical websites like eCommerce sites, where transactions occur continuously, real-time backups are recommended.Moreover, it's crucial to store your backups in multiple locations. For example, you could keep one copy on your local system and another in cloud storage. This redundancy adds an extra layer of protection.
2. WordPress Updates
Developers frequently issue updates to the WordPress core, themes, and plugins. Updates like this are essential to keeping your website running smoothly and securely since they solve bugs, boost performance, and address security concerns.The importance of keeping your WordPress ecosystem updated cannot be overstated:
Security: Each new update patches vulnerabilities that could potentially be exploited by hackers. With roughly 90% of WordPress vulnerabilities attributed to plugins and themes, keeping them updated is crucial.
Bug Fixes: Updates often fix bugs or glitches in previous versions, improving your site's performance and stability.
New Features: Updates usually come with new features or enhancements that can boost your site's functionality and user experience.
Compatibility: Updates ensure that the WordPress core, your themes, and plugins all work harmoniously together. This compatibility is key to preventing errors and site crashes.
Safely Updating WordPress, Themes and Plugins
While updates are essential, they should be performed correctly to avoid potential conflicts or issues:
Backup Your Website: Before updating anything, ensure you have a recent backup of your site. This gives you a safety net to revert to if something goes wrong.
Update in Stages: Begin with updating your plugins, followed by your themes, and finally the WordPress core. This order helps avoid compatibility issues.
Read the Changelog: Before updating, check the changelog for any significant changes that might affect your site.
Importance of Staging Environment while Updating
A staging environment is a clone of your live website where you can test updates without affecting your live site. This can be crucial for preventing update-induced issues on your website:
Test Compatibility: You can test updates in the staging environment to ensure they don't conflict with other elements of your site.
Debugging: If there are issues post-update, you can identify and resolve them in the staging environment without affecting your live site.
Experiment Without Fear: In a staging environment, you can freely explore and understand updates without the fear of breaking your site.
Frequency of Updates
The frequency of WordPress updates largely depends on when the updates are released by the WordPress team or the creators of the plugins and themes.WordPress Core Updates: Major WordPress core updates are typically released every few months. It's recommended to apply these updates soon after they are released, as they often include important features, enhancements, and security patches.Theme and Plugin Updates: These can happen more frequently, depending on the developers. It's also recommended to apply these updates soon after their release, as they can include security fixes and new features.
3. Security Checks
A security check is like a health check-up for your website. It helps identify potential vulnerabilities, malware, and signs of unauthorized access or tampering. By regularly performing security checks, you can take prompt action to mitigate threats and protect your website.Regular security scans offer several advantages:
Identifying Vulnerabilities: Regular scans can detect security vulnerabilities before they are exploited, allowing you to fix them proactively.
Detecting Malware: Scans can identify hidden malware that could be siphoning off your data or disrupting your site.
Maintaining User Trust: By ensuring your site is secure, you can maintain the trust of your users and protect their data.
Plugins for Security Check
Security checks can be easily done by certain plugins. Yes, it is that easy! Refer to our article on the best WordPress Security Plugins to understand how to choose the best security plugins for your website.
Understanding and Managing Security Reports
The results of security scans are often documented in reports generated by security software. Data on vulnerabilities, viruses, and suspicious activity may be included in these reports. Understanding these reports is crucial for taking appropriate action. It's advisable to familiarize yourself with the terminology and formats used in these reports and consult an expert if needed.
What to do when a security issue is Detected
If your security scans detect an issue, take the following steps:
Verify the Issue: False positives can occur. Verify the issue independently or consult an expert.
Isolate the Affected Component: If possible, isolate the affected part of your site to prevent the issue from spreading.
Resolve the Issue: Use the security tool’s remediation suggestions, or work with a security expert to resolve the issue.
Update and Strengthen Security: Update your WordPress core, themes, and plugins, and strengthen your security measures to prevent future issues.
Frequency of Security Checks
The frequency of security checks can depend on various factors, such as the nature of your website, the volume of traffic, and the sensitivity of the data you handle. However, a good rule of thumb is to conduct a security check at least once a week. For high-risk environments, real-time monitoring may be more appropriate.
4. Database Optimization
A WordPress database stores everything that makes up your website. This includes posts, pages, comments, settings, and plugin data. Over time, this data becomes bloated with unnecessary information, slowing down your site.
Optimizing Database
Optimizing your database involves removing unnecessary data, and here are the key steps to achieve this:
Deleting Revisions: WordPress saves every draft and revision of your posts. While this feature is useful, it can generate a lot of data that bloats your database. Regularly deleting old revisions can keep your database lean.
Cleaning Transient Data: Transient data is temporary data stored by WordPress to speed up your website. However, not all transient data gets deleted when it's no longer needed, leading to unnecessary data in your database. Regularly cleaning up this data can help optimize your database.
Plugins for Database Optimization
There are numerous plugins that can assist you in database optimization. Some of them include: WP-DBManager, WPOptimize, Advanced Database Cleaner, and much more. These plugins automate database cleaning tasks, saving time while ensuring regular optimization. Additionally, they manage storage space effectively, contribute to site stability, and simplify site migration. Always remember to back up your database before running an optimization to avoid irreversible changes.
Frequency of Database Optimization
The frequency of database optimization can depend on how often you update your site. If you frequently add or update content, you may want to optimize your database once a month. If your site is not updated regularly, a quarterly optimization might suffice. However, these are general guidelines, and the optimal frequency can vary based on your specific website's needs.
5. Broken Link Check
Broken links are links that, when clicked, lead nowhere or display a 404 error page. This could be due to the linked page being moved, deleted, or the URL being updated.
Identifying and Fixing Broken Links
Identifying broken links can be a manual or automated process. Manually, you would click on each link on your site to see if it led to a valid page. To fix a broken link, you either need to update the URL if it's incorrect, replace it with a new, relevant link, or remove it entirely.However, manually checking every link can be time-consuming for larger websites. That's where automated tools come in.
Plugins and Tools for Checking Broken Links
Broken Link checking can be simplified by the use of various available plugins, such as Broken Link Checker and Screaming Frog (tool). These tools not only save you time, but they can also detect broken links that might not be immediately visible or accessible.
Frequency of Checking Broken Link
The frequency of checking for broken links largely depends on how often you update your site and the size of your website. If you regularly add new content or modify existing content, bi-weekly checks may be advisable. For smaller, more static sites, monthly checks might be sufficient.
6. Performance Monitoring
The performance of a website is measured by how quickly pages load, how quickly the site navigates, and whether or not all of the site's elements work as they should. Problems including poor load times, page problems, and unresponsive functionality can be identified with regular monitoring.
Tools & Plugins For Performance Monitoring
There are several tools and plugins that can help you monitor the performance of your website. These include GTMetrix, Google PageSpeed Insights, and others. These tools provide comprehensive reports on various aspects of your site's performance, allowing you to target areas for improvement.
Analyzing Performance Reports and Taking Action
At first, performance reviews can seem hard to understand, but with experience, they become easier to understand. They generally give a performance score and explain what is affecting that number.For instance, if your server takes a long time to respond, it could mean that you need better hosting. Large pictures might slow down page loads, so you might want to compress the images on your site.Once you know what problems are slowing down your site, you can take steps to fix them or ask for help if you need to.
Frequency of Performance Monitoring
The frequency of performance monitoring depends on the nature of your website. High-traffic websites or websites that are frequently updated with new content should ideally monitor performance monthly. Smaller or more static websites can get by with monthly checks. However, any significant change or update to your site should be followed by a performance check to ensure everything is running smoothly.
7. SEO Audit
An SEO audit is a thorough examination of your website from an SEO perspective. It identifies strengths, weaknesses, and potential enhancements to improve search engine rankings.An SEO audit is crucial because it:
Point out technical glitches affecting your visibility on search engines.
Help you understand if your site isn’t getting the attention it deserves and why.
Offer you insights to tweak your SEO game, helping your website rank better and attract more visitors.
Key Components of SEO Audit
An SEO audit has a few key parts:
Site Structure: This looks at whether search engines can easily understand and navigate your site.
On-page SEO: Here you check things like title tags, meta descriptions, keyword use, the quality of your content, and how you're linking between pages on your site.
Backlinks: You’ll also want to see who’s linking back to your site and ensure these links are of high quality.
Plugins for SEO Audit
There are various plugins that will help you perform an SEO Audit. Refer to our article on the Best SEO Plugins to understand and choose the plugins that suit your needs.
Frequency of SEO Audit
How often should you do an audit of your SEO? That depends. If your website is always growing and changing, you should do an audit once every three months. If you don't post much content on your website, or don’t have a stable SEO strategy in place, you might only need a check-up once a year. And if you've made big changes to your site, you should do an SEO check right away to make sure everything is still in order.
8. Regular Content Review and Update
Keeping your website's content up to date is a continuous job. It's a process that you do over and over again. It means making sure that what you have to offer is still useful to your audience and is up to date.Keeping your website's content fresh and relevant is essential because:
It improves SEO: Search engines love fresh content. Regularly updating your website can help improve your rankings.
It increases user engagement: Users are more likely to return to your website if they find new and interesting content.
It strengthens your brand’s credibility: Keeping your content current and relevant showcases your brand as a trusted and authoritative source of information in your field.
How to Keep your Content Fresh?
Here are some ways you can keep your content fresh:
Regularly review your content: Set aside time each month to review and refresh your content.
Update statistics and data: Make sure that all your facts and figures are current.
Refresh your images and multimedia: Visual content can become dated too. Regularly update your images, videos, and graphics.
Tracking Content Performance
To make informed decisions about updating content, you need to track its performance. Tools like Google Analytics can provide insights into which pages are performing well and which ones need improvement. Look for pages with high bounce rates or low time-on-page metrics; these are likely candidates for an update.
Frequency of Content Update
The frequency of content updates depends on your industry, the nature of your content, and how often you publish new material. As a rule of thumb, you should review your content at least once a quarter, but high-traffic pages may need monthly reviews.
Conclusion
We hope you have understood the importance of maintaining your website. Consider it a to do list for the success of your website. Each of these tasks mentioned in the blog are contributing factors for a safe, secure, and successfully running website.
Gallery showing 20 years of WordPress journey through milestones
WPoets Journey Gallery
Screening the documentary
Once everyone was gathered and settled, our hosts began the event. They set the environment with a warm welcome and by starting off “The Documentary.”
Team members enjoy the WPoets documentary
All the eyes were completely hooked to the screen, and they could not stop praising the brief journey that they had just experienced. How could we not thank the director of this documentary, Mr. Aashish Ladhwe, for giving us such an unforgettable memory. The efforts made by him to illustrate all the milestones were truly admirable.
Speech by the CEO
After the screening of the documentary, the team was addressed by our CEO, Mr Amit Singh. He shared his vision and the forthcoming plans that he has set for the organization.
Mr. Amit Singh shares his ambitious plans for WPoets
Quizmania
After the CEO’s speech was completed, everyone thought we would be moving for the cake-cutting. Who knew what surprises the organizing team had planned for everyone?Our hosts announced the quiz competition “Quizmania”, spontaneously to engage everyone and make the event more entertaining. To the team’s surprise, everyone became excited. We asked our project managers to pick up the chits one by one to build their teams to play in the competition. Four teams were created. The quiz revolved around questions about WordPress and the shortcode-based low-code framework, Awesome Enterprise.
Quiz competition in progress
The quiz session continued for about an hour. The team was relishing the time, along with some munchies and cocktails. While one of the hosts was keeping a record of the score for all four teams. You can see in the above gallery what a pleasant atmosphere it had become. Though it was a tough competition, everyone in the team enjoyed it.
Prize distribution
After the quiz was over, we asked the team to wait for the results. Then the hosts announced the winning team of the quiz competition. You can see the happy faces of the winning team in the picture below.
Quiz competition winners
After that, the hosts announced the winner of the hashtag competition.
Hashtag competition winner
Awards Ceremony
Next up in the event was the awards ceremony. With no more delay, the host finally started announcing the four awards, The Madakari Award, The Clear Head Award, The Gyanvardhi Award, and The Ghulmil Award.There was a tie for The Madakari Award, so we decided to give both contenders the award.
Awards ceremony
The winners stood as an example for the rest of the team members. They encouraged others to compete in the next award ceremony by improving themselves and ingraining the qualities that helped them win the awards.
Cake Cutting
The long-awaited moment that had everyone on the edge of their seats was finally pounding their hearts. Now that we had conducted all the segments of the event successfully as per plan, it was time to celebrate the 20th anniversary of WordPress. The mouth-watering cake was cut by Abhijeet and Sandip.
WP20 birthday celebrations
Vote of Thanks
With so many efforts and plans made by the organizing team to carry out the whole event as it was supposed to be executed without any deviations, it couldn’t stop our business head, Mrs. Savita Soni, from showing gratitude to all of them.
Last but not least, to motivate the WPoets team, she recited the following poem,
“Koshish Kar Hal Niklega” - written by Anand Param
Dance and Lunch
Last but not least, everyone moved to the buffet to savor the lunch and show a good time to their tummies and taste buds. Some of them could not stop their feet from rushing towards the dance floor to groove to the music of the DJ.
Dance and lunch
It’s lunchtime
Wrapping it up
That’s how it was at the WP20 celebrations and WPoets Townhall 2.0. It was a fun-filled day with a variety of events. A special thanks to everyone who participated in making this event a hit.Hope you all enjoyed reading this blog.We promise to bring you more such events and their blogs. So stay tuned, and don’t forget to follow our LinkedIn company page, WPoets - WordPress Website Experts.Happy Birthday, WordPress, once again.
Reviewing the content you’re creating periodically will help you visualize gaps for which new content can be created and also highlight what old content pieces can be repurposed.
Performance Metrics: Analyse the performance of every bit of content. You can look at things like page views, bounce rate, time spent on the page, conversions, and social shares.
Relevance and accuracy: Check to see if the information on your website is still relevant and accurate. Many times, content in blogs, case studies, and whitepapers, among others, needs to be updated. It's important to make sure the information is regularly updated.
Consistency: Check to see if the tone, style, and voice of all your content are the same. Consistency helps build a strong brand identity.
SEO Review: Analyze your content from an SEO point of view. Examine the use of keywords in your content. Meta descriptions and alt tags should be in place and working well. Organize your content properly with the appropriate use of headers.
User Engagement: Identify if the content is intriguing to your target audience. You can determine this from how many comments, shares, and likes your post gets.
Content Duplication: Make sure your site doesn't have any duplicate content, which can hurt your SEO. Use tools to look for content that has been copied.
Content audit frequency
It is recommended to perform a content audit every 3-4 months if you post content on your site frequently. If you do not post content regularly on your website, you can perform the audit every six months or once a year.
4. Speed/Performance Audit
A website audit includes a look into the page speed and core web vitals that show how well or poorly the page is loading. Addressing website speed issues leads to better UX and a positive impact on SEO. It should cover the following aspects:
Page Load Speed
The time needed to download and view the website content is a crucial factor.
Server Response Time: How quickly your site loads depends on how fast your server is. This can be measured with tools like Google's PageSpeed Insights.
Large Images or Files: If your site has too many large images or other media files, it will move much more slowly. Images need to be optimized for the web.
Render-blocking JavaScript and CSS: JS scripts and CSS files can slow down the speed at which a page loads. These can be found with the help of tools like PageSpeed Insights.
Broken links: These lead to 404 errors, which can be a nuisance for users and bad for SEO.
Redirects: If your site has too many redirects, it can slow down and affect the user experience. Aim to reduce them as much as possible.
Compatibility with browsers
Your site should load quickly and work well in all of the major browsers. Make sure of this by testing your site on more than one device.
Mobile Performance
Since more than half of all internet traffic now comes from mobile devices, it's important that your site works well on them. This means both speed and usefulness.
Website Hosting
How fast your site loads depends a lot on how well your web hosting server works and how it is set up. Make sure you have a good host that fits the needs of your website.
Plugins and themes
If you use a content management system like WordPress, keep in mind that some plugins or themes can drastically slow down your site. Check your plugins and themes often and update them to make sure they don't negatively impact your site's speed.
Website speed audit frequency
Ideally, a thorough performance audit of the entire website should be carried out somewhere between six months and a year. However, using tools like Google Analytics and PageSpeed Insights to track your site's speed and performance monthly could prove beneficial. You should also do a performance audit after making any major changes to your site, including adding new features, media, or plugins, to make sure they haven't slowed it down.
5. Security audit
A part of the technical audit of the website involves scanning the website for malware and checking against security best practices. An advanced security audit also includes steps like penetration testing. Consider the following aspects when performing the security audit:
Vulnerability Assessment: Look through your website for vulnerabilities that hackers could use. This includes things like security holes, bugs, and misconfigurations.
Penetration testing: Simulate an attack on your website online to see how safe it is.
Access Controls: Evaluate who has access to which website information and functions. Ensure there are appropriate restrictions in place.
Data Encryption: Check to see if private information like customer information, credit card numbers, etc., is encrypted both in transit (using SSL/TLS) and when it is stored.
Security Policies: Look over your security policies to make sure they are up-to-date and cover everything you need them to. This could include password policies, data retention policies, incident response plans, etc.
Software Updates: Make sure that all of your software used to build and manage your website is up-to-date, including your CMS, plugins, third-party apps, and themes. Older versions may have known vulnerabilities that can be used against them.
Backup and Disaster Recovery: Confirm that your website is being backed up regularly and that a disaster recovery plan is in place.
Firewalls and Intrusion Detection Systems (IDS): Ensure that there is a good firewall and that intrusion detection systems are active. They should be set up properly to find threats and respond to them.
Log Analysis: System and security logs should be looked at regularly to find any suspicious behavior.
Security audit frequency
A security audit should be performed three times a year to avoid vulnerabilities and attacks. Depending on your website's size, business, and data sensitivity, vulnerability assessments, software updates, and log analysis should be done more often.
Conclusion
A website audit for your B2B establishment is less of an extravagance and more of an imperative. It equips you to discern website shortcomings, refine the user experience, improve traffic and conversion rates, fortify website security, and stay a step ahead of the competition. Optimizing your website's performance can substantially impact client acquisition and loyalty. Do not delay until your website begins to falter. Anticipate the trajectory and seize the advantages brought forth by a website audit.Want to audit your website? Talk to our WordPress experts.
When talking about the best free WordPress security plugins, Sucuri surely tops the list. Sucuri Security is a well-known WordPress security plugin that offers website monitoring, malware detection, and blacklist monitoring. It provides a firewall that blocks harmful traffic from reaching your website. Sucuri also offers an incident response service, which ensures that any security issues are handled quickly and effectively.Though most of the features are available in the free version, features like the website firewall, SSL support, and more are provided in the pro version. Key Features:
Protection from Brute Force Attacks with Web Application Firewall (WAF)
The plugin identifies and prevents DDoS attacks
Monitors blocklist authorities’ security warnings
e-Commerce malware scanning
Keeps track of all site activity, including file changes, most recent logins, and unsuccessful login attempts.
Protection from SQL injection, XSS, and other similar attacks.
iThemes Security Plugin focuses on enhancing your site’s security. It provides numerous options in the free version, such as protection against brute force, tracking of file integrity, backups of database files, and two-factor authentication. The pro version of the plugin offers user activity logging, a WordPress User Security Check, Real-time WordPress Security Dashboard, and many more features. Key Features:
Blocks any malicious IP address that attempts to scan your website for vulnerabilities.
Notifies you through email if any potentially dangerous files have been updated on your site.
Protection by blocking specific IP addresses and user agents from accessing the site.
The All-in-one Security and Firewall plugin offers extensive security features in the free version itself. The features in the free version include hiding the login page from bots by configuring a custom URL for the ‘Admin’ page, user account monitoring, IP filtering, brute force attack prevention by implementing a ‘Login Lockdown’ feature, two-factor authentication, and many more. The plugin supports best practices, meaning that it prompts users to change their usernames if they have the default "admin" or identical login and display names.You can add Google reCAPTCHA or simple math CAPTCHA using this plugin. The pro version of the plugin offers automatic malware scanning, alerts you for the site’s status of blacklisting, reports blocks traffic from specific countries, blocks traffic to specific pages, and many more features. Key features:
Firewall protection
Sending an alert if file change is detected
Password strength tool to force the user to create stronger passwords for their sites.
Manually blacklist suspicious IP addresses
Comment spam prevention by automatically blocking the spammer’s IP address.
Wordfence Security is an all-inclusive plugin for website protection that includes many useful features. WordPress users widely use it due to its user-friendly interface and consistent upgrades.A robust firewall, malware detection, and real-time threat intelligence are all part of its extensive security features. The free version includes two-factor authentication, brute force attack protection, basic firewall protection, a malware scanner, and others. While the free version of Wordfence covers most of the security issues, the premium version enables the user to get real-time updates on malware scanning and firewall, blocking traffic from specific countries (geoblocking), and support. Key features:
The free version allows users to secure unlimited sites.
Monitors and notifies you of any security breaches in your password, allowing you to quickly generate a new and secure password.
The free and premium versions include ‘Wordfence Central’ allowing users to administrate various sites' security from a single dashboard.
WPScan is a WordPress security plugin that utilizes the WPScan vulnerability database, which is a continually updated list of WordPress core, plugin, and theme vulnerabilities. WPScan, the company, is renowned for its open-source WordPress security scanner, and the WPScan plugin brings that same level of scanning to your WordPress site's dashboard. The plugin is able to scan around 21,000 vulnerabilities in your site, including plugins, themes, and the core software. The plugin not only identifies vulnerabilities but also provides suggestions and guidelines on how to fix them and improve your site's overall security.Key features:
Scheduled scanning and get the reports of scanning by email.
Get risk scores to see how vulnerable your site really is.
See how hackers attack your site with the security scanner.
If you need a more robust, hands-on security plugin, BulletProof Security is a good option. Along with database security and login security, the plugin also offers firewall protection, but in a pro version. This plugin comes with anti-spam, auto-restore, monitoring, the Mscan malware scanner, automatic and manual lockout options, and many more. While the free features cover most of the security parameters, upgrading to the pro version will enhance the security of your site. It offers advanced features such as quarantine, monitoring of the database and sending an alert if there is any change, an IP firewall that protects the WordPress Plugins folder, allowing only valid image file extensions through Upload Anti-Exploit Guard (UAEG) mode, and much more. Key features:
Automatic logout idle sessions
Provides BPS Pro ARQ Intrusion Detection and Prevention System
Security logging of hackers, spammers, or any kind of attackers
The pro version comes with 16 mini plugins that provide advanced security
Developed by BlogVault, Malcare Security comes with a cloud-based malware scanner that scans your entire website for thefts and fixes them. The plugin helps you to clean your website with the help of a one-click removal tool, even before the search engine detects any problems with your site. When you install MalCare's firewall, you'll notice a speed boost right away. The reason is that MalCare keeps attacks from getting to your site, which makes it less busy. Failed attacks can drain the site once they reach it. Based on WordPress hardening measures, MalCare provides various levels of protection, including disabling file editing, blocking PHP execution in untrusted folders, and changing security keys.Key Features:
Identifies and blocks bots
An intelligent tracking system for plugins and a firewall to keep intruders out.
CAPTCHA for login page
Activity log for all changes happening on your website
Conclusion
While all the above-mentioned plugins are best in their own way, the use of these plugins depends on the needs of your website. From the robust features of Wordfence Security and Sucuri Security to the user-friendly interface of iThemes Security and All In One WP Security & Firewall, each of these WordPress security plugins offers unique functionalities that can drastically enhance the security profile of your website. These plugins can improve site security, but no technology is perfect. Maintaining a secure WordPress site requires updating the WordPress core, themes, and plugins, using strong passwords, and taking other web security precautions.
Organization Schema markup helps brands show that they are credible and authoritative. It tells about the organization, such as its name, logo, contact information, and social media accounts. By using Organization Schema, digital marketers can increase the exposure of their brand, get it into knowledge graphs, and make users trust the brand more. Best practices for implementing Organization Schema include using verified profiles and providing comprehensive and consistent information across various online platforms.Below is a screenshot of the organization schema in action for the search term WPoets. It shows
Screenshot 1: Organization Schema in action
Organization Schema should be added to the following web pages
The BreadcrumbList Schema allows you to specify the hierarchical structure of your website's pages using a list of breadcrumbs. Each item represents a step in the navigation path and typically includes the page title and URL. The order of the items in the list reflects the hierarchy of the pages.By implementing the BreadcrumbList Schema on your website, you provide search engines with structured data that can be used to enhance search results. When search engines recognize the schema markup, they may display the breadcrumb navigation in the search results, making it easier for users to understand the website's structure and navigate directly to specific pages.Below is a sample of breadcrumbs displayed in SERPs.
Screenshot 2: BreadcrumbList Schema in action
BreadcrumbList Schema should be implemented on all the website pages.
Article schema markup is important for websites that are based on their content. It helps search engines figure out how articles are put together and what they're about, including the article body, author, date of publication, word count, keywords, and many more. By using the Article Schema, digital marketers can make their content more visible in search results and increase the chance that it will show up in Google's Top Stories or other rich results. Correctly structuring an Article Schema means using the right headline tags, giving information about the author, and following schema rules.The Article Schema should be used on web pages that give detailed information or content in the form of articles:
FAQ Schema markup makes it easy for websites to answer frequently asked questions directly in search results. It makes your site more visible and makes it more likely that it will show up in featured snippets, especially in voice search results. Digital marketers should use FAQ Schema by finding important questions and answers, organizing the content with the right HTML tags, and making sure it works well with voice search queries.
Screenshot 3: FAQ Schema in action
In fact, we have written a comprehensive article on adding FAQ Schema to WordPress with and without plugins.The FAQ schema should be used on websites that list Frequently Asked Questions (FAQs) and the answers to those questions. A few examples could be,
Local Business Schema markup is very important for companies that want to reach people in their area locally. It tells you where the business is, when it's open, how to contact them, their address, and what other customers have said about them (basically, Google reviews). Digital marketers can improve their visibility in local search results, improve their Google My Business listing, and attract possible customers in their area by using the Local Business Schema. Name, address, and phone number (NAP) consistency, getting real customer reviews, and optimizing for mobile devices are all important parts of the Local Business Schema.Below is a screenshot of the Local Business schema in action showing Opening Hours.
Screenshot 4: Local Business Schema in action
The Local Business Schema should be implemented on the web pages that represent individual local businesses:
Web Page Schema is a type of schema markup that provides structured data about a specific web page on your website. It allows search engines to understand the content and context of your web pages more effectively. By implementing the Web Page Schema markup, you can enhance the visibility, accuracy, and presentation of your web page in search engine results pages (SERPs).The Web Page Schema should be implemented on all the individual web pages of your website:
Video schema markup is a type of schema that provides structured data about a video on your website. It allows search engines to understand the video content, its metadata, and other relevant details. By implementing Video Schema markup, you can enhance the visibility and appearance of your video in search engine results pages (SERPs) and potentially increase the chances of it being featured in video-specific search results.The Video Schema should be implemented on web pages that contain videos or provide information about specific videos:
Gallery Pages (if the gallery contains videos)
Article Pages with embedded videos
Landing Pages with videos
Basically, all the web pages that consist of videos.Below is a screenshot for a particular keyword displaying video in SERPs.
Event schema markup is helpful for businesses that host events or promotions. It has a lot of information about the event, like the date, time, location, organizer, and people who will be performing, among others. Digital marketers can make events more visible in search results and thus get more people to attend by using Event Schema. To optimize the Event Schema, it's important to include correct and up-to-date information and use structured data testing tools to make sure everything is correct.The Event Schema should be implemented on web pages that provide information about specific events:
Event Listing Pages
Individual Event Pages
Calendar Pages (if your website has one)
Landing Pages (created for promoting specific events)
The following image shows an example of an event schema being used on the meetup.com website.
Every business, no matter what they do, should implement the Review Schema on their website. This is because reviews are such a big part of how most people decide what to buy. Before buying something, almost 90% of people read reviews. So there's no reason not to show good reviews if you have them. Review snippets will show the number of reviews your product, local business, or software product has gotten, along with the yellow stars.Following is a screenshot of a product search query. Notice that the yellow stars are below the SERPs.
Screenshot 5: Review Schema in action
Web pages with user-generated reviews or testimonials should use the Review Schema:
Product schema markup tells search engines about a product's name, price, availability, and reviews, among other things. By using Product Schema, digital marketers can make their goods more visible in search results and attract people who might buy them. It can also be used for adding schema for services.
Screenshot 6: Product Schema in action
The Product Schema should be implemented on web pages that provide information about specific products:
Product Details Page
e-Commerce Category Page
Featured Product Section
Review Pages
Comparison pages
Conclusion
In conclusion, leveraging schema markup on your website is a powerful strategy for digital marketers in 2025. Schemas provide a structured way to communicate essential information about your web pages, videos, and other content to search engines, helping them understand and present your content more effectively to users. By incorporating schema markup, you can potentially enhance your SEO efforts and improve your website's visibility and ranking in search engine results. If you want to know more about how to add these schemas to your WordPress website, get in touch with our web experts.
BlogVault is a comprehensive backup and restores solution designed specifically for WordPress websites. It provides users with a reliable and user-friendly platform to safeguard their valuable website data and easily recover from any potential disasters or issues.In addition to backups, BlogVault offers a range of website management features that enhance its value. These include one-click staging environments for testing site changes, malware scanning and removal, and a site management dashboard to oversee multiple websites from a single location. This comprehensive set of features makes BlogVault a versatile tool for managing and protecting your WordPress sites.Key Features:
Real-Time Backup: BlogVault offers real-time backups, guaranteeing that every update made to your website is quickly captured and safely preserved.
Incremental Backup: BlogVault comes with an incremental backup which reduces unnecessary multiple backups thus reducing storage space.
Automattic has released a premium feature for their Jetpack plugin called VaultPress Backups. With this helpful WordPress plugin, restoring to a prior backup of your site is quick and painless.Jetpack offers a suite of powerful features to enhance the functionality, security, and performance of WordPress websites. The beauty of Jetpack is that it doesn't require you to download and install a bunch of extra plugins. Thus, you'll only need to use a single plugin, reducing the overall number of plugins that slow down your website.While it comes with various tools for website management, we'll focus specifically on its backup-related features.Key Features:
Automated and Incremental Backups: Jetpack offers daily automatic scheduling of backups along with incremental backups. Thus there is less human intervention and reduced storage space.
Real-Time Backups: Backups happen in real-time preventing loss of data when the website crashes.
UpdraftPlus will allow you to back up your entire WordPress site to the cloud or download it locally. The plugin supports automated and scheduled backups. You can also choose which parts you want to back up, like themes, plugins, or data.UpdraftPlus offers more remote storage options than any other WordPress plugin. The free version of the plugin supports cloud backup to Amazon S3, Rackspace Cloud Files, Dropbox, Google Drive, Microsoft OneDrive, Microsoft Azure, FTP/ SFTP servers, and many more. The premium edition adds incremental backups, site migration to a new domain, and extensive safety reports.Key features:
Easy modular backup and restoration of your WordPress website.
Encrypting database backups for security in the pro version.
Compatible with multisite WordPress installations.
Full backups, database backups, and selective file and directory backups are the backup options that BackWPup provides. This feature lets customers personalize their backup plan to meet their unique requirements. Similar to others, scheduled and automated backups are provided in this plugin. The plugin supports backup destinations like Google Drive, Dropbox, Microsoft Azure, Amazon S3, and more. Users can store backups offsite to reduce data loss. Key Features:
The users are notified about the status and results of backup operations through email.
The plugin supports database optimization and maintenance tools. This feature reduces database size and fixes bugs to improve website performance.
Automated and scheduled backups.
BackWPup provides restoration and migration capabilities.
This plugin has been developed for non-technical people to migrate their websites from one server or hosting provider to another. The plugin makes it easy for you to back up your site's data (posts, plugins, media, and themes) and upload it to the cloud or local storage with just one click. The plugin also supports incremental and scheduled backups. The backup frequency can be customized in accordance with your needs: daily, weekly, or monthly. Key features:
All-in-One WP Migration lets you make several versions of backup copies at different times. This lets you choose from which backup you want to restore.
All-in-One WP Migration has extensions for Google Drive, Dropbox, Amazon S3, and more, thus helping you with off-site storage.
Anyone with minimal experience may quickly and easily create backups, move, and clone their WordPress sites using the Duplicator plugin. The duplicator plugin provides automated and scheduled backups, and cloud backup storage (OneDrive, Google Drive, FTP, Dropbox, Amazon S3, or any S3 Compatible service).The one-click migration feature of Duplicator simplifies the process of transferring your website to a new location. There is no other WordPress backup plugin like Duplicator, that allows you to back up a brand-new site. With Duplicator, setting up WordPress and configuring your site takes a few minutes.Key Features:
Supports backup of large sizes of sites even in the free version. The plugin also creates a zip file of the backup in storage.
Get quick notifications through email whenever Duplicator fails to complete a backup, takes too long, or requires manual intervention.
Duplicator may generate new databases and execute search and replace operations during migration, improving its efficiency and versatility.
Multisite support.
Conclusion
WordPress site owners need reliable backup and recovery solutions. The plugins mentioned in this blog are the ones that can protect your website from calamities and restore it quickly. Consider automatic scheduling, remote storage, migration, and convenience of use when choosing a backup and restoration plugin. Choosing the proper plugin and following best practices will protect and restore your WordPress website, letting you focus on content and business goals.
“Fortunately, b2/cafelog is GPL, which means that I could use the existing codebase to create a fork, integrating all the cool stuff that Michel would be working on right now if only he was around. The work would never be lost, as if I fell of the face of the planet a year from now, whatever code I made would be free to the world, and if someone else wanted to pick it up they could. I’ve decided that this the course of action I’d like to go in, now all I need is a name.”
To which Mike Little replied back (the first comment).
“Matt,If you’re serious about forking b2 I would be interested in contributing. I’m sure there are one or two others in the community who would be too. Perhaps a post to the B2 forum, suggesting a fork would be a good starting point.”
This conversation was the starting point for WordPress. That's the power of a single comment, and the rest is history. Here is a screenshot of the blog with the comment.
Matt proposed the idea of forking b2/cafelog on his weblog to which Mike responded.
Since then both Matt and Mike, from their homes started working on improving b2/cafelog script which then became WordPress (with the name coined by Matt’s friend Christine Tremoulet) Finally, on May 27, 2003, Matt announced the release of the first version of WordPress, 0.7.
WordPress version 1.2 is named “Mingus” in honor of jazz upright bassist, pianist, and composer Charles Mingus Jr.
New Plugin Architecture
WordPress version 1.2 was the first major release since its launch, which included the addition of plugin support. This release was significant because WordPress became a fully mature product as compared to the weblog tools available back then. Ryan Boren invented the plugin system. In his 2013 interview, he recalled the idea behind the plugin system,
“The 80/20 is like, is this useful to the 80 percent of our user's. If not, try it in a plugin. And it allowed us to do things like, you know, all these taxonomy plugins that did their own thing that kind of paved the way and then we later adopted. That was nice.”
The new plugin architecture made it easy to modify or extend WordPress’ features. It uses hooks (actions and filters) that developers could use to extend WordPress functionality without having to edit core PHP files. The WordPress community loved this feature.
The luck of timing
Back in those days, the Moveable Type (MT) blogging tool was a top competitor to WordPress. Six Apart, the company behind the Movable Type weblog on May 13th, 2004, made changes to the licensing and, most importantly, the pricing structure for the version 3.0 launch. The users had to pay for personal or commercial licenses based on the maximum number of authors and active weblogs. The free version had only one author and three active weblogs.Nine days later, on May 22, 2004, the WordPress 1.2 version was released. Dissatisfied MT users migrate to WordPress, which is flexible and has no restrictions.WordPress downloads increased from 8,670 in April 2004 to 19,400 in May 2004 on the SourceForge website, which was more than doubled.
WordPress 1.5 "Strayhorn" (February 17, 2005)
WordPress 1.5 Write Post screenshot
WordPress version 1.5 is named “Strayhorn” in honor of jazz composer, pianist, and lyricist Billy Strayhorn.This was another milestone event where WordPress version 1.5 was released with a Pages feature, better comment moderation tools, and a new theme system (on which the entire theme ecosystem that we see today was built)
WordPress Pages
The Pages feature was first introduced so that, apart from traditional weblogs, users could create websites with custom pages such as About Us, and Contact Us, among others.
Streamlined comment management Tools
To fight spam better, the comment management process was streamlined.For example, when someone comments on a blog, they are automatically held in moderation (called automatic whitelisting) unless the site owner has approved something from them before. Also, it was easy to deal with hundreds or thousands of comments, pingbacks, and trackbacks at once. Additionally, an option to blacklist spammers was added so that one does not need to monitor comments added to the list.And lastly, an option to allow comments only from visitors who verified their email and registered on the site.
The introduction of the theme system allowed users to modify their blogs' look and feel. Common site elements were divided into sections like headers, footers, and sidebars, each with its own file. The theme system was so flexible that individual pages, posts, or even categories could have their own template design.Also, multiple theme support was implemented so that users could switch the entire look and feel of the site with a single click.
New Default Theme Kubrick
This was the first time in WordPress history that a default (adapted version of the Kubrick theme) was bundled with a release. This theme was WordPress’ default theme (also in a sub-folder named “default” in the themes folder) until 2010. From 2010 onward, yearly themes such as Twenty-Ten, Twenty-Eleven, and so on were launched.
The Kubrick Theme was WordPress’ default theme until 2010.
WordPress 2.0 "Duke" (December 26, 2005)
WordPress version 2.0 is named “Duke” in honor of jazz pianist and composer Duke Ellington.
WordPress 2.0 was released with a complete overhaul of the admin dashboard screens. Along with the User Interface (UI) facelift, the User Experience (UX) was also reimagined.For example, bloggers could add categories or tags without having to leave the post editor screen or delete comments or categories which will fade out without reloading the screen. Ability to drag and drop dialogs to rearrange and customize the admins' screens easily. In short, the publishing experience was faster and more streamlined thanks to AJAX functionality.
New User Role System
Previous versions of WordPress had an old numerical user-level system ranging from 0 to 10. User Level 0 had the lowest privileges and User Level 10 had the highest level of access (basically administrator). The numbered access level was confusing and was not a direct indicator of how these levels (ranging from 0 to 10) were mapped to capabilities. In the new system, roles such as administrator, editor, and contributor were created, which made it easier to understand what capabilities the users had.
New TinyMCE WYSIWYG Editor
In this version of WordPress, TinyMCE's WYSIWYG editor was integrated. This “What you see is what you get” (WYSIWYG) editor brought a smooth creating and editing experience natively to WordPress.TinyMCE remained the default editor from WordPress version 2.0 (December 26, 2005) to version 5.0 (December 6, 2018) for almost 13 years, which was then replaced by the Gutenberg Block Editor.
WordPress version 3.0 is named “Thelonious” in honor of American jazz pianist and composer Thelonious Sphere Monk.It was the thirteenth major release and the culmination of 218 contributors' work over a half-year period.
WordPress MU merged in the Core
3.0 release was bundled with lots of features that made WordPress a true CMS. One of the main features included the merging of the WordPress MU project (renamed to Multisite) into the core software.WordPress MU project was about creating the new multi-site functionality which makes it possible to run a single or multiple blogs (two or more) on the same WordPress installation.
Custom Post Types and Taxonomies
Custom post type (CPT) was a groundbreaking feature in this release. It was one of the features that transformed WordPress from a simple blogging tool to a full-fledged CMS.Before 3.0 the default content types were Post, Page, Attachment, Revisions, Nav Menus (and two more). The introduction of CPTs allowed the creation of new types of content for users, CPTs such as events, testimonials, books, portfolios, case studies, e-books, and staff, among others could be created. This helped users organize their content beyond the default Post and Page post types.Prior to 3.0, WordPress had categories and tags as default taxonomies. Users could create custom taxonomies from 3.0 (similar to CPTs) thus helping to organize content in better ways.
Default Theme every year
Twenty Ten theme was included in the WordPress 3.0 distribution
Along with WordPress 3.0, the Twenty Ten theme was launched, which replaced the Default (Kubrick) and Classic theme. Until then, Kubrick was the default theme from version 1.5 (February 17, 2005) to version 3.0 (June 17, 2010) for more than 5 years.The introduction of the Twenty Ten theme started the tradition of a new default theme every year. Since then, every year a new theme has been launched, such as Twenty Eleven, Twenty-Twelve, Twenty Twenty-Three, and so on.
WordPress 3.7 “Basie" (October 24, 2013)
WordPress 3.7 Dashboard screen
WordPress version 3.7 is named “Basie” in honor of American jazz pianist and composer Count Basie.211 volunteer contributors' worked on this release.
Automatic maintenance and security updates.
With WordPress 3.7, maintenance and security updates were automatically applied. The update process happens in the background and is more reliable and secure than ever before.Minor point releases of WordPress (3.7.1, 3.7.2, for example) were automatically updated. Updates for major releases such as 3.7 and 3.8 were not applied automatically.Many users in the WordPress community didn't like this feature, as they felt it took away control from them since, without their permission, WordPress was updated in the background.
A new plugin-first development process
WordPress 3.7 was launched with the new plugin-first development process. Using this process, the new features were developed as plugins, and once the development was complete, they would be merged into the core.This process helped the core development team release updates in a much shorter timeframe and decouple feature development from a release.
One billion total plugin downloads (August 12, 2015)
WordPress Plugin Directory surpassed one billion total downloads between the 11th to 12th of August 2015. Below is a screenshot of the plugin directory.
WordPress version 4.4 is named “Clifford” in honor of jazz trumpeter and composer Clifford Brown.471 contributors helped develop version 4.4.
REST API infrastructure.
In WordPress 4.4, the REST API infrastructure was integrated into the core. It was the first phase of the multi-stage rollout of the REST API integration.This was marking the dawn of a new era in developing with WordPress and it was one step closer to becoming a fully-fledged application framework.The REST API gave developers an easy way to connect WordPress with third-party applications. Most importantly it laid out the foundation for the Gutenberg Block editor, the future of publishing.
In-built responsive images
Another awesome feature that was launched in WordPress 4.4 was native responsive image support. This removes the need for any custom code or plugin.WordPress smartly displayed responsive images on any device (based on the srcset and sizes attributes on the image tag.)
WordPress 5.0 "Bebo" (December 6, 2018)
WordPress 5.0 screenshot
WordPress version 5.0 is named “Bebo” in honor of Cuban jazz musician Bebo Valdés.This release had 423 contributors with props.
WordPress 5.0 revolutionized the content editing experience with the introduction of a new block editor Gutenberg. The new block-based editor was a game-changer and the first step toward a next-level content editing experience.The Classic TinyMCE WYSIWYGeditor (launched on December 26, 2005) was replaced by the Gutenberg editor (December 6, 2018) after almost 13 years. The classic editor was available as a plugin in the WordPress repository for users who wanted a legacy editing experience.
Native Gutenberg Blocks in WordPress 5.0
Gutenberg editor has basic website building blocks such as paragraphs, headings, code, and quote, among others, as well as more advanced blocks such as gallery, audio, video, cover image, and many more to build custom layouts.Using these blocks, users can build their websites without writing a single line of code.
Introducing Twenty Nineteen theme
Twenty Nineteen theme Desktop and Mobile view.
Twenty Nineteen theme which has full Gutenberg support was launched with WordPress 5.0. It showcased the power of building websites using blocks.It’s a first-of-its-kind new generation theme where the layouts designed in the Gutenberg editor will be displayed exactly in the front end of the website.
WordPress 5.9 "Josephine" (January 25, 2022)
WordPress version 5.9 is named “Josephine” in honor of dancer, singer, and actress Josephine Baker. 624 generous volunteer contributors contributed to WordPress 5.9.
Introducing WordPress 5.9
Full Site Editing
Full Site Editing experience right in WordPress admin
WordPress 5.9 introduced Full Site Editing (FSE). In simple terms, in FSE, one can build and customize the entire website in the Site Editor. All the parts of the website, such as the header, footer, sidebar, pages, and posts in short, every section of the website can be built and customized using the Site Editor.
Twenty Twenty-Two Theme
Twenty Twenty-Two, the first default block theme in the history of WordPress, was shipped with version 5.9.It's a perfect example of how block-based themes should be built, and how Full Site Editing works. It's also an excellent reference for theme and plugin developers to learn from by looking at the source code.
Templates customization
WordPress 5.9 introduced various native block-based templates such as Home, Search, Single Post, and many others.
Templates of Twenty Twenty-Two Theme in Full Site Editing
In classic themes, these templates are PHP files such as home.php, single.php, and search.php, among others stored in the theme directory. In block-based themes such as Twenty Twenty-Two, there are HTML files stored in the “templates” directory.The best part about Full Site Editing is that these templates can be customized directly in the Site Editor without writing a single line of code.Below is a screenshot of editing the “Page” template right in the WordPress admin. All the layout changes in the site editor are stored in the database (instead of directly editing HTML files in the template folder of the Twenty Twenty-Two theme.)
Editing the “Page (Large Header)” template of the Twenty Twenty-two theme
Template Parts Customization
WordPress 5.9 also introduced the customization of template parts which are smaller reusable structural parts commonly used for site headers and footers.Again, one can customize the header and footer Template Parts in the Site Editor.
Template Parts in FSE
WordPress 6.2 "Dolphy" (March 29, 2023)
WordPress version 6.2 is named “Dolphy” in honor of e woodwind jazz wiz, and multi-instrumentalist, Eric Allan Dolphy Jr.Over 600 contributors have contributed to this release. Out of which 178 were new contributors.
WordPress 6.2 is the most recent, major, and stable release in 2023. The Site Editor is just getting better and better with every major release. The Site Editor has been completely reimagined and is now out of beta. Awesome new features were introduced, such as distraction-free mode, an easier-to-use navigation block, the ability to copy and paste styles between blocks, and many more.
Openverse integration
Over 700 million free, openly licensed, and public domain works are available in Openverse's library (currently only stock photos and audio).Users can search the Openverse catalog right in the media tab of the block inserter. Once the image is selected, it gets uploaded and inserted in the content with the correct attribution.
WordPress Powers 43.1% of The Web (May 27, 2023)
On May 27th, May 2023, WordPress Powers 43.1% of the top 10 million websites. The below screenshot shows yearly trends in the CMS usage statistics since January 2012.
Wrapping up
Over the past two decades, WordPress has achieved remarkable milestones. Since its initial release on May 27th, 2003, it has come a long way. It now powers more than 40% of the web. It’s been an awesome journey so far, and one that won’t stop any time soon. Here is a video that shows how WordPress has grown.
[video src="https://w3techs.com/pictures/cms-bcr-202209.mp4" /]
The evolution of CMS usage statistics, 2014-2022, Video Source
That’s it for this article. Signing off for now.Happy birthday, WordPress, from the bottom of our hearts.
Yoast SEO is one of the best WordPress SEO plugins. The free version provides multiple features, such as analyzing the content of your post or page, XML Sitemaps, social media integration, and many more. The Yoast SEO Premium provides more sophisticated features like advanced language analysis that helps to write naturally, the use of synonyms and keyphrases that help to make text richer, adding schema markup, optimizing a page for up to five keywords, previewing your page appearance on Twitter and Facebook, and suggesting internal links to guide users to other areas of your site.Furthermore, Yoast SEO boasts its own website, offering premium support options, a vibrant community in its forum section, an educational blog for SEO insights, and courses catering to beginners, intermediates, and advanced users.Nevertheless, budget-conscious users can still take advantage of the free version, which outperforms most other WordPress SEO plugins by a significant margin.Key features:
Preview your exact appearance in Google search results, allowing you to tweak the meta description and title for improved appeal and keyword usage.
Yoast SEO allows you to add schema markup to your website, enhancing the visibility and appearance of your pages in search engine results.
It enables you to use focus keywords, thus helping you to optimize content with targeted keywords.
It comes with a Redirect manager, so you don’t have to install another plugin to handle your 301 redirects.
Rank Math SEO is a multipurpose plugin for your WordPress website. It provides complete on-page SEO management at your fingertips. Rank Math is a lightweight and easy-to-manage SEO plugin for WordPress that consolidates the functionality of several other plugins. The free version comes with an XML Sitemap, SEO Titles and Meta Descriptions, schema markup, focus keyword analysis to visualize the optimized content with different keywords, and much more.The premium version provides the user with keyword rank tracking, local SEO integration, Google News, and Video Sitemap, to name a few.Key features:
Each post, page, or product undergoes an SEO analysis based on 40 criteria.
It allows automatically adding alt or title tags to images that lack them.
Rich Snippets support is built-in, with a choice of six different snippets, such as Article, Product, Recipes, Events, Video, and Local Business.
The plugin also features a Redirection module, allowing you to direct 404 errors to more relevant content on your website.
Breadcrumbs are incorporated within the plugin, eliminating the need for an additional plugin.
Open Graph and Twitter Card support are also included.
The most effective SEO plugin for WordPress is All in One SEO for WordPress (AIOSEO). It helps you improve your search results without learning complicated SEO terms.XML sitemaps, SEO title and meta tags, schema markup, and social media integration are some of the features available in the free version. The premium features come with more extensions, such as advanced WooCommerce support, local SEO integration, and an advanced robots.txt editor that offers an intuitive interface for editing and managing the robots.txt file of your website, thus controlling search engine crawlers' access to specific areas of your site.Key features:
Open Graph metadata is easily manageable with the built-in social media integration.
SEO Audit Checklist.
Faster Indexing with RSS sitemaps.
404 Error detection and redirection.
It provides a Link Assistant, which completely revolutionizes the practice of internal linking.
It offers the best features from different plugins, which eliminates the need for multiple plugins.
SEOPress is an ad-free, premium WordPress SEO plugin. Even the free version is 100% white-labeled and leaves no trace. It's easy, quick, and powerful, and it lets you control the title and meta descriptions for all of your pages, posts, and post types. It has a simple setup for new users and more complicated controls for those with more experience. As far as capabilities and customization go, it's on pace with the best WordPress SEO plugins available today.Optimizing tags (Open Graph and Twitter Cards) for sharing on social media; generating sitemaps in XML and HTML; and monitoring site traffic using Google Analytics are a few of the features of SEOPress. The free edition also includes a content analyzer for site administrators to use while writing articles. More than seventy-five hooks are available to developers for configuring the plugin. The paid version of the plugin comes with additional features such as breadcrumbs optimization, Google structured data types, and many more.Key features:
WooCommerce optimization for enhanced SEO support to eCommerce websites.
Local SEO integration.
The premium feature Backlink Integration helps to monitor and analyze your website's backlinks to understand your link profile and improve your SEO strategy.
Modify and optimize your website's URLs for better readability and SEO with URL rewriting.
Squirrly SEO is one of the finest WordPress plugins for large, unique-content websites with high traffic. To help you improve your WordPress site in all aspects, from its backlink profile to its domain authority, it employs artificial intelligence and has an easy-to-use interface.The full keyword tracking and data tools make Squirrly SEO stand out. This WordPress plugin is also useful for regional search engine optimization thanks to features like local business schema and Google Earth integration.Squirrly's SEO recommendations differ from those of the other plugins. To begin, enter the topic you want to write about. You then proceed to compose your piece while the green lights respond to the inputted term.Key features:
Optimization of keywords happens in real time as you write.
If you're replacing another WordPress SEO plugin with Squirrly, your current settings will remain intact.
You can share content reports created using Squirrly with colleagues.
Analyze your competitor’s SEO strategies to gain insights and stay ahead of them.
Conclusion
In conclusion, when it comes to WordPress SEO plugins for 2025, there are several notable options to consider. Yoast SEO offers comprehensive features and user-friendliness, while Rank Math provides advanced functionality like keyword tracking and internal linking suggestions. All-in-One-SEO is a reliable choice with essential features, while SEOPress and SEO Squirrly offer a range of advanced features like competitor analysis (SEOPress) and social media monitoring (SEO Squirrly). Consider your specific SEO needs and budget when choosing the right plugin for your website. Stay updated with the latest developments as these plugins evolve to meet the changing SEO landscape. Ultimately, integrating an SEO plugin will optimize your content, improve visibility, and drive organic traffic in the years to come.We hope this article has helped you learn about the best SEO plugins that suit your needs.
2.2 If you don't see any warning messages, then head over to the admin section on the bottom left.
Screenshot 2: Choose the UA property to migrate
3. Choose the UA property you want to migrate, and click on the “GA4 Setup Assistant.”
4. To create a new GA4 property, click on "Get Started."
Screenshot 3: Click on “Get started” to create a GA4 property
5. The setup assistant popup will appear; click on “Create and continue.” This step will create a new GA4 property.
Screenshot 4: Click on “Create and continue” in the GA4 setup assistant popup
A few things to note when you are creating a new property using the GA4 setup assistant
The setup assistant will keep your original Universal Analytics (UA) property unchanged.
Basic settings from your UA will be copied over to the GA4 property. If you have configured advanced settings in UA, then it needs to be set up manually in GA4.
By default, the setup assistant creates a website tag to start measuring activity
GA4 offers enhanced event measurements, which capture all the interactions on your website as events. This new feature is enabled by default.
The following table shows, for an event trigger, which parameters are collected in GA4.
Measurement option (event name)
Parameters collected
Page views (page_view)
page_location (page URL),
page_referrer (previous page URL)
Scrolls (scroll)
No parameters are collected
Outbound clicks (click)
link_classes,
link_domain,
link_id,
link_url,
outbound (boolean)
Site search (view_search_results)
search_term
Video engagement (video_start, video_progress, video_complete)
video_current_time,
video_duration,
video_percent,
video_provider,
Video_title,
video_url,
visible (boolean)
File downloads (file_download)
file_extension,
file_name,
link_classes,
link_domain,
link_id,
link_text,
link_url
Form interactions (form_start, form_submit)
form_start
form_id: HTML id attribute of the <form> element
form_name: name attribute of the <form> element
form_destination: form submit URL
Form_submit
form_id: id attribute of the <form> element
form_id: HTML id attribute of the <form> element
form_name: name attribute of the <form> element
form_destination: form submit URL
form_submit_text: text of the submit button, if present
6. Select "Install a Google Tag” and click “Next”.
Screenshot 5: Choose how to set up a Google Tag
After that, it will give two options to configure Google Analytics 4 property
A. Install Manually: Using this approach the Google tag code is to be manually added to your website.
B. Install with a website builder or CMS: Using this option the Google tag can be added to various website builders or CMS like WordPress, Wix Squarespace, Drupal, etc.
Screenshot 6: Two options to install GA4 code
7. Click on the “Install Manually” tab to copy the code that is generated. This will be later used in setting up GA4 manually.
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'TAG_ID');
</script>
Code snippet 1: Sample Google Analytics 4 code
Let’s dive deeper into both options to configure GA4.
Methods for adding GA4 to your WordPress website.
Once you have created your new GA4 property, the next step is to install the tracking code on your WordPress site. We’ll show how to do it using two different methods.
Method 1: Manually add the GA4 code (without plugins)
Method 2: Using Site Kit and MonsterInsights Plugins
Method 1: Install the GA4 tag manually on your WordPress website (without plugins)
A few things to consider when you are manually adding code
We recommend adding GA4 code to the child theme instead of the Parent theme. If you don't have a child theme installed follow this tutorial for creating a child theme.
Before making any changes to your site we recommend, you should always back it up. Read this blog on how to back up a WordPress website. At the minimum, you should make a copy of your child theme’s header.php file or functions.php since we are modifying it. if something goes wrong during the editing process then you can restore it.
We recommend adding the tag manually only if you have the technical expertise to do so.
Option 1: Adding a tag to the header.php file (recommended for developers)
To install the GA4 tag manually, first log into your WordPress dashboard.
1. Go to Appearance -> Theme File Editor (If you’re using a block-based WordPress theme then go to Tools -> Theme File Editor )
Because we were directly editing the theme files, you will see a warning popup message as shown in below screenshot 3. Hence, we recommend this option only for developers.
Screenshot 7: Theme editor showing a warning for making direct edits to file
2. Select the child theme to edit from the dropdown on the right. After that, select the header.php file.
Screenshot 8: Paste the GA4 code before the HTML </head> tag
3. Paste the GA4 code (that was copied from the previous step) just before the HTML </head> tag, as shown in the above screenshot.
4. Click on “Update File.”
That’s it. The Google Analytics 4 tracking code is installed, and you can view your site's data in your analytics account.
Option 2: Add a Google tag through the functions.php file (recommended for developers)
1. Open the child themes functions.php file in the code editor. Here is a blog for more information on the functions.php file.
2. Add the GA4 code snippet (that was copied from the previous step) at the end of the file.
Screenshot 9: GA4 code added through functions.php file
4. Save the file and reload your webpage
add_action( 'wp_head', 'add_ga4_code' ) ;
function add_ga4_code() {
?>
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'TAG_ID');
</script>
}
Code snippet 2: Sample GA4 code added through functions.php file
Method 2: Using a free version of the plugins (Site Kit or Monsterinsights )
Note: In the steps that follow, we will assume that you are installing the Site Kit or Monster Insights plugin from scratch.
Option 1: Adding GA4 tag using the Site Kit plugin by Google
1. Head over to Plugins -> Add New Plugin, in your WordPress backend. Search for the keyword “google analytics”.
2. Next, install and activate the Site Kit plugin, as shown in the below screenshot.
Screenshot 10: Install and activate the Site Kit plugin.
3. Once the Site Kit plugin is activated, click on "Start setup."
Screenshot 11: Click on "Start Setup."
4. Select the check box ”Connect Google Analytics as part of your setup.” This step is important in configuring GA4.
5. Click on “Sign in with Google.”
Screenshot 12: Connect Google Analytics as part of your setup
6. Choose an account that you use to login into Google Analytics.
Screenshot 13: Choose the Google account that you use to log in to Analytics.
7. Give access to the Site Kit as shown in the below screenshot and click “Continue.”
Screenshot 14: Select all the checkboxes to proceed further.
8. Click on “Verify.” This will add a verification token to your site's HTML code.
Screenshot 15: Verify site ownership
9. Click "Allow." It will allow your website to access Google Analytics data. The metrics will be shown in the Site Kit dashboard.
Screenshot 16: Allow your website to access Google Analytics data
10. Click on “Setup” to connect Site Kit and Search Console.
Screenshot 17: Connect Site Kit and Search Console
11. Click on “Next” to allow Site Kit to set up Google Analytics. You will be redirected to the Site Kit dashboard.
Screenshot 18: Allow Site Kit to add your website to Google Analytics
12. In the Site Kit dashboard, select the Google Analytics account and the newly created GA4 property. Also, select the associated UA (GA3) property as shown in the below screenshot.
Screenshot 19: Connect Google Analytics service
13 Click on “Configure Analytics,” and the Site Kit setup is complete.
Screenshot 20: Site Kit setup completed
Here is a screenshot of the code snippet added by Site Kit.
Screenshot 21: Google Analytics snippet added by Site Kit
Few things to note when you have installed the GA4 tag using the Site Kit Plugin
If Site Kit is used to configuring UA and GA4, stats will be tracked for both properties.
At the time of writing, GA4 statistics are not shown in the Site Kit dashboard and can only be viewed. Integration of GA4 data to Site Kit’s dashboard is not yet implemented in the current version of the plugin hence you have to view GA4 data in your Analytics account.
Option 2: Adding GA4 tag using the MonsterInsights plugin
1. Go to Plugins -> Add New Plugin, in your WordPress backend. Search for the keyword “monsterInsights”.
After that, install and activate the plugin as shown in the below screenshot.
Screenshot 22: Install and activate the MonsterInsights plugin.
2. Click on “Launch the Wizard.”
Screenshot 23: Launch the wizard
3. Choose your website category and click “Save and Continue..”
Screenshot 24: Choose a category that best describes your website
5. Click “Connect MonsterInsights.” After which you will be redirected to the MonsterInsights website to connect your Google Analytics account.
Screenshot 25: Connect MonsterInsights
6. Choose a Google account to continue.
Screenshot 26: Select a Google Analytics account.
7. Click on “Allow” to give MonsterInsights access to your Google Analytics and Search Console data.
Screenshot 27: Allow Monsterinsights to access your Google account data.
8. Choose the GA4 property from the list of available properties and click on “Complete connection.”
Screenshot 28: Choose the GA4 property to connect
9. Click on “Save and continue” on the recommended settings page.
Screenshot 29: Events tracking enabled by default
10. Choose which features you want the MonsterInsights plugin to enable. We recommend enabling the “Advanced Reports” and “Advanced Tracking” features.
11. Click on “Continue.”
Screenshot 30: Choose which feature you want to enable.
At this point, the tracking and analytics setup is complete.
12. Next, click on “Complete setup without Upgrading.”
Screenshot 31: Google Analytics is connected, and the tracking code is installed.
You will be redirected to the settings page, which will show a success message.
13. Click on “View Reports.”
Screenshot 32: Google Analytics 4 property is connected
You will be redirected to the “Reports” menu, where you will be able to see Google Analytics 4 data in the WordPress dashboard.
Screenshot 33: View reports to see your GA4 data flowing.
Note: It can take a few hours for the data to start appearing in GA4 and in your MonsterInsights Dashboard.
Conclusion
Google is sunsetting Universal Analytics (UA) as of July 1, 2023, which means it will stop collecting and processing new data.In order to have a considerable amount of GA4 data tracked before UA is retired, we advise setting up Google Analytics 4 (GA4) as soon as you can. After this date, Site Kit will no longer display previous UA data.In this blog post, we discussed in detail two methods of adding GA4 code. First, by adding code manually, and second, by using the plugins Site Kit and MonsterInsights.That's it for this blog, Signing off for now.If you want experts to manage your WordPress website, then hire our awesome experts.
In this post, we’ll show how to add a FAQ schema using two different methods.Method 1: Using Plugins Method 2: Manually adding the schema code Note: All the methods that we discuss in this post use the Gutenberg Block Editor.
Method 1: Using a free version of Plugins (Rank Math SEO and Yoast SEO)
The simplest and most straightforward method is to add an FAQ schema using plugins. The plugins will automatically generate the FAQ schema and dynamically add it to the post without you worrying about the underlying technical aspects of it.
Option 1: Adding FAQ schema using Rank Math SEO
Step 1.1: Install and activate the Rank Math SEO plugin
The first step is to install and activate the Rank Math SEO plugin on your WordPress website. This plugin makes it very easy to add structured data markup to your website, such as FAQ Schema.If you have already installed the plugin on your website, you can skip this step and go to step 1.2.
Screenshot 2: Search, install, and activate the Rank Math SEO plugin.
Search for the Rank Math SEO plugin and install it, or download (from here), upload, and install it on your website.
Step 1.2: Create a new post and add the Rank Math FAQ block
Let's say you want to add the FAQ schema to a post (similarly, you can add it to a page).
Screenshot 3 Search and add Rank Math FAQ block to the post
Search for the FAQ schema block in the Gutenberg blocks. You will see the Rank Math FAQ block since we have installed this plugin in Step 1 above. Add the FAQ block to the post.
Screenshot 4: Add the FAQ question and its answer
Next, fill out the question and answer as seen in the above screenshot. You can add multiple FAQ blocks as per your requirements.Once you've added your FAQs, you can publish them by clicking the "Publish" button. The Rank Math SEO plugin will automatically generate the FAQ structured data and add it to your post.
Screenshot 5: FAQ and Styling options of Rank Math SEO plugin
The Rank Math SEO plugin also lets you set FAQ options such as
Choosing the List style of the FAQs (Numbered or Unordered HTML list )
Setting the HTML elements as a wrapper for the title of FAQ (H3 to H6, P or Div element)
Choosing a size of FAQ images (Thumbnail, Medium, and Large).
It also provides styling options such as setting
Title wrapper CSS classes
Content wrapper CSS classes
List CSS classes.
Behind the Scenes of Rank Math SEO FAQ block (technical stuff)
Here is the schema markup that the Rank Math SEO plugin generated. You can see it by viewing the source code of the post once you have published it
Screenshot 6: Schema markup added by Rank Math SEO
Note that the Rank Math SEO plugin by default adds a few schema types on the fly, such as:
Rich Results test tool detected Article Schema structured data along with FAQ Schema structured data.
Schema.org’s validator tool detects BlogPosting schema as the root @type under which
FAQ schema is added as mainEntityOfPage with mainEntity of @type Question
Below is a sample of structured data that is generated. (The JSON-LD markup is trimmed to show only the FAQ schema.)
<script type="application/ld+json" class="rank-math-schema">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"FAQPage"
],
"@id": "https://www.wpoets.com/testbench/?p=16#webpage",
"url": "https://www.wpoets.com/testbench/?p=16",
"name": "Rank Math FAQ Schema - testbench",
"datePublished": "2025-03-10T10:26:24+00:00",
"dateModified": "2025-03-10T10:26:24+00:00",
"isPartOf": {
"@id": "https://www.wpoets.com/testbench/#website"
},
"inLanguage": "en-5US",
"mainEntity": [
{
"@type": "Question",
"url": "https://www.wpoets.com/testbench/?p=16#faq-question-1677825596784",
"name": "This is First FAQ question",
"acceptedAnswer": {
"@type": "Answer",
"text": "Lorem i5sum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
}
}
]
}
]
}
</script>
Code snippet 1: JSON-LD schema markup generated by Rank Math SEO plugin
Option 2: Adding FAQ schema using Yoast SEO
Step 2.1: Install and activate the Yoast SEO plugin
The first step is to install and activate the Yoast SEO plugin, as we did for the Rank Math SEO plugin. You can use either of the two plugins to add the FAQ schema code.
Screenshot 7: Search, install, and activate the Yoast SEO plugin
Search for the Yoast SEO plugin in the “Add New” plugin screen, install it, and then activate it.You can also download (from here), upload, and install it on your website.
Step 2.2: Create a new post and Add the Yoast SEO FAQ block
Let's say you want to add a Yoast FAQ block to the WordPress post (similarly, you can add it to a WordPress page).
Screenshot 8: Search and add a Yoast FAQ block to the post
Search for “FAQ” in the Gutenberg blocks. You will see the Yoast FAQ Gutenberg block since we installed this plugin in Step 2.1 above. Click on the FAQ block to add it to the post.Now let's add the FAQ content. Enter the question and the answer to the question in the block.You can add as many questions and answers as you'd like by clicking the "Add Question" button at the bottom of the FAQ block.
Screenshot 9: Add the FAQ question and its answer.
Once you've added your FAQ content, preview your post to make sure everything looks good. If the preview looks good, publish the post. That's it! By following these simple steps, you can easily add FAQ schema to your WordPress post using the Yoast SEO plugin.
Behind the Scenes of Yoast SEO FAQ block
Below is the markup snippet that the Yoast SEO plugin automatically generated. You can see it by viewing the page source.
Screenshot 10: Schema markup added by Yoast SEO
Note that the Yoast SEO plugin by default adds a few schema types to the post, such as:
Schema.org’s validator tool detects only WebPage Schema and FAQPage schema as the root @type under which FAQ schema is added as mainEntity
It also added breadcrumb schema as a child node to the root node of @type WebPage and FAQPage.
Below is a schema snippet that Yoast SEO generated (the markup snippet is trimmed to show only the FAQ schema).
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"FAQPage"
],
"@id": "https://www.wpoets.com/testbench/2025/03/17/yoast-faq-schema/",
"url": "https://www.wpoets.com/testbench/2025/03/17/yoast-faq-schema/",
"name": "Yoast FAQ Schema - testbench",
"isPartOf": {
"@id": "https://www.wpoets.com/testbench/#website"
},
"datePublished": "2025-03-17T11:03:23+00:00",
"dateModified": "2025-03-17T11:03:24+00:00",
"author": {
"@id": "https://www.wpoets.com/testbench/#/schema/person/7481d9a511fe42faa4e1593e6f702108"
},
"breadcrumb": {
"@id": "https://www.wpoets.com/testbench/2025/03/17/yoast-faq-schema/#breadcrumb"
},
"mainEntity": [
{
"@id": "https://www.wpoets.com/testbench/2025/03/17/yoast-faq-schema/#faq-question-1679044158945"
}
],
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.wpoets.com/testbench/2025/03/17/yoast-faq-schema/"
]
}
]
},
{
"@type": "Question",
"@id": "https://www.wpoets.com/testbench/2025/03/17/yoast-faq-schema/#faq-question-1679044158945",
"position": 1,
"url": "https://www.wpoets.com/testbench/2025/03/17/yoast-faq-schema/#faq-question-1679044158945",
"name": "This is a Second question",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
}
]
}
Code Snippet 2: FAQ Schema code generated by Yoast SEO
If you observe the FAQ markup generated by Rank Math and Yoast SEO, the structure of the JSON-LD code is different in each case.
Method 2: Adding schema manually
In this method, we will look into how to add FAQ schema data to the post manually without the use of plugins. There are a few things that you should know when adding the schema manually
Since we are not using any plugin, the styling of a FAQ block has to be done manually.
The FAQ schema is to be coded manually or generated using an online tool
Step 2.1 Create the visual part of the FAQs in the Post
The first step is to add the question and answer to the post using inbuilt Gutenberg blocks. This will create the HTML (visual part) for the FAQs. To do that, search for the heading block (as shown in screenshot 2.1 below) and add it to the post. In the heading block, add your FAQ question. Change the heading level to H5 or H6 as per your choice. You can also use a paragraph block instead of a heading Gutenberg block.
Screenshot 11: Add an FAQ question to the post using inbuilt Gutenberg blocks.
Once the question is added, enter the FAQ answer in the paragraph block, as seen in screenshot 2.2 below.
Screenshot 12: Enter the FAQ answer
Now we have added both the question and its answer to the post. Next, we will add schema code so that search engines can detect the FAQs and display them in rich search results.
Step 2.2 Generating JSON-LD markup using online Schema Generator
Add your FAQ question and its answer as shown in the above screenshot. You can add multiple FAQs at the same time. The schema generator will add structured data for that many FAQs.
Screenshot 14: Add JSON-LD schema markup to the HTML block in your post
The next step is to add this generated code to our WordPress post. To do that, search for an HTML block and add it to the post as shown in the above screenshot (2.5).After that, you can update or publish the post. Visually, there is no difference after this step, but search engines can now crawl and display the FAQs as rich results.
Behind the scenes of manually adding the FAQ schema
Once you have published the post, right-click on it and view its source.
You will see the FAQ schema code that was added manually.
Screenshot 15: FAQ schema code added manually to the post
<script type="application/ld+json" class="rank-math-schema">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "This is a first FAQ question",
"acceptedAnswer": {
"@type": "Answer",
"text": "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
}
}
]
}
</script>
While you can manually add the JSON-LD FAQ schema to a WordPress site without using a plugin, there are some potential drawbacks to consider:
You need to manually update the schema markup every time you add or remove or update a FAQ question or answer. This means you have to either manually edit the question and the answer in the JSON code or regenerate the schema code for the FAQs. This can be time-consuming and error-prone.
If your website has many web pages which consist of FAQ sections, manually adding FAQ schema to all those web pages will become time-consuming, error-prone, and not scalable.
Managing multiple schemas on a single page or post can be challenging. Especially if you need to add or update properties to the existing schema code.
Testing the WordPress FAQ schema
Once you have implemented schema markup on your WordPress site, whether using a plugin or manually, make sure you test it.You can test it using these two tools
Testing the FAQ schema using Google’s Rich Results Testing tool
Rich results test tool allows you to check whether or not the structured data is correct. To test the validity of the FAQ schema code, simply copy the URL of your post and paste it into the tool.
Screenshot 16: Enter the URL in Google’s Rich Results Testing tool.
The tool shows the test results, as shown in the below screenshot. We can see that valid FAQ structured data is detected. If there are any errors or warnings, they will be highlighted in the test results.
Screenshot 17: Test results show a valid FAQ schema.
Testing the FAQ schema using Schema.org’s validator
https://validator.schema.org/ is an online tool where all the schema types can be validated. It shows a summary of the extracted structured data graph and points out syntax errors.Head to this URL https://validator.schema.org/ and enter the URL for which you want to test FAQ markup data. Once the URL is entered, click the "run test" button as shown in the screenshot below.
Screenshot 18: Testing structured data using schema.org validator
Screenshot 19: FAQPage detected by schema.org validator
As you can see from the above screenshot, the schema tool detected valid FAQPage structured data. If you have multiple schema codes added to the same post, they will also show up in the list. Also, If there are any errors in the markup, then make sure to fix them before submitting your pages for indexing by search engines. Note: If you are updating the schema code, make sure you clear the WordPress cache before testing it using these tools.
Conclusion
In this blog post, we discussed in detail two methods of adding an FAQ schema. First, by using the plugins Rank Math SEO and Yoast SEO; and second, by using the manual method.We recommend that you use plugins to add the FAQ schema code to your website because it will automatically create and update the schema for you behind the scenes. It will also save a lot of time, and you need not worry about the underlying technical aspects of it. Also, once the schema code is added using any of the above methods, it's important to use the recommended tools to validate it to make sure it was added correctly and is visible to search engines.If you want experts to manage all the schemas of your website, then hire our Awesome WordPress experts.That's it for this blog, thanks for reading - happy optimizing :)
There were times when camera consciousness kicked in, but drawing inspiration from each other and a few retakes were all it took to get the job done. The shoot was executed without a hitch, and the footage later went to the editing team for final preparations.The whole team of WPoets also had a small celebration as a token of appreciation, love, and respect for the ladies they have in their lives personally and professionally.
Commencement of the celebration
Cake Cutting Scenes
A cake was ordered for the beautiful ladies of WPoets. The scrumptious cake left everyone drooling. Everyone laughed around and enjoyed snack time.
Celebrating the Women's Power
Customized mugs as a token of gesture for all the Ladies
The team also came up with the idea of giving out customized mugs. Our designers did a fabulous job with their creativity in representing what exactly was initially visualized (as you can see in the design concept below).
Customized mugs designed
Distributing gifts to the Awesome Women of WPoets
We could witness the spark glowing on everyone’s face while being cherished at the time of celebration and gifts distribution.
Customized mugs gifted to the Awesome Ladies
The spotlight of the event
After all the hustle and bustle, the final video was rendered and launched.
Kind and heartfelt gestures from the entire team on #IWD
The women of WPoets have always had a lot of support from their male colleagues. As for shooting the video interviews, Aashish guided, supported, and encouraged all his female colleagues.He recorded the video interviews at the office, put them all together, and edited them to make the amazing IWD interview you saw above.Pratik, who’s an avid blogger, wrote a benevolent post supporting and praising all the women out there. Check out his awesome post on IWD.
Embrace Equity: International Women’s Day and Beyond
This year’s International Women’s Day for WPoets was empowering not just for the women but for the men as well. All the encouragement, support, and guidance that women received from the male colleagues was something in itself beautiful and inspiring to witness. It was an inspiring reminder that all of us can help create an environment of gender equality and equity.Here is the feedback from our co-founder, Savita Soni, on celebrating International Women's Day at WPoets.
“Taking this opportunity to appreciate Sanjana Bhatt for organizing such a beautiful event for Holi and Women's day and it was not possible without mentioning Aashish’s and Pratik’s efforts and hard work.Thanks, everyone, for participating and making it wonderful!“
That’s all for this International Women's Day. May we make it an even bigger success next year.After all, the females are Avyaanas….
One reason why so many people use WordPress is because of its theme and plugin system. The WordPress theme directory has over 10,000 themes to choose from, and the plugin directory has over 60,000 plugins. These numbers come from official directories, but just think about how many themes and plugins are available on third-party sites and in private repositories.Hackers take advantage of themes and plugins that are poorly coded because they are easy targets with many attack surfaces. If you are really serious of your WordPress website security then you should follow certain best practices such as
Installing themes and plugins from trusted sources
Limit the use of plugins to a minimum
Regularly updating themes and plugins
Scanning themes and plugins from a security perspective
Managing the website
The security of WordPress also depends on how it's managed. We see that most website owners do not manage their websites because they lack knowledge, time, or budget, or are simply negligent. They don’t realize how important it is to keep their WordPress site secure until someone hacks it. If you follow the best security practices, like using two-factor authentication, installing SSL certificates, keeping the versions of your WordPress core, theme, and plugins up to date, and using a secure hosting provider, among others, you can easily prevent security problems.
On top of that, it's recommended to use a third-party security plugin or service to further strengthen your website's security.To know more about "dos and don'ts" in WordPress security, go through this article.
WordPress is not as trending as it was five years ago.
Another common myth about WordPress is that it's not as trendy as it was a few years ago.
Here are the WordPress usage statistics. If we have a look at the growth of WordPress in the past five years, it is astounding.
Historical yearly trends in the usage statistics of WordPress Source: https://w3techs.com
WordPress is still one of the most popular content management systems out there, and its popularity keeps going up.
WordPress is difficult to use
WordPress started primarily as a simple blogging tool, but over time it evolved so that a wide spectrum of web solutions could be built.To achieve this flexibility, an architecture of themes and plugins was created. Concepts such as posts, pages, permalinks, blocks, widgets, etc. were used, Advanced concepts such as custom post types, and custom fields, among others, were introduced.
When you first start using WordPress, all of this technical jargon may seem overwhelming. But over a period of time, you will get used to it. In fact, WordPress hits the sweet spot between being beginner-friendly and developer friendly.For beginners, it provides a great way to build websites. Of course, there is a learning curve for it, and to help them, a lot of resources are available on the internet to get them started.For developers, they can build everything from beautiful websites to complex web applications to high-traffic websites on top of WordPress.
WordPress is slow
It's true that WordPress isn't fast out of the box; it needs to be optimized continuously, which is where this WordPress myth comes from.Here are a few possible reasons why WordPress may be slow.
Slow WordPress admin dashboard
This is one of the most common problems that stakeholders who manage the site complain about. You know the scenario: You want to quickly publish a post, bulk upload images, add or reshuffle menus, or update content on pages, but WordPress admin takes forever to load.This problem gets worse when you have a team of people, like a web manager, content producer, developer, webmaster, marketer, and others, working on the admin dashboard at the same time. We can all agree that a slow WordPress admin dashboard is a productivity killer.But having said that, there are many ways the WordPress backend can be made faster. Here are a few
Upgrade the hosting plan or change your hosting provider
Update PHP version
Increase WordPress memory limit
Optimize WordPress database
Reduce the number of admin side plugins. Instead, custom code the admin side functionality.
Here is an excellent, in-depth article explaining how to speed up WordPress admin panel.
Slow Frontend
The front end of the website will receive almost all of your website traffic. If your front end of the website is slower, then, in the most simple terms, it's hurting your business.
Here are a few reasons for the frontend website being slow
Bulky themes or slow page builders
Slow plugins ( that add too much CSS/JS )
Not using caching, image compressions, and other speed improvement techniques
Not using CDN
Relying on cheap or shared web hosting
But having said that, there are many ways the WordPress frontend can be made faster. Here are a few ways
Get Good WordPress Hosting
Use Optimized themes and plugins
Use a Content Delivery Network(CDN)
Use a Caching Plugin
Reduce the number of HTTP requests
Always optimize images
Here is a blog post that we wrote about how to improve the speed of your WordPress website.
The future of WordPress is Uncertain
In recent times, this new misconception has popped up. We see that many marketers are talking about this as they are worried about the future of WordPress. Here is the reason why this misconception arises in the first place.Nowadays, a lot of popular JS frameworks are on the rise. You might be aware of or have heard of frameworks like ReactJS, Next.js, and Gatsby, among others. These are Javascript frontend frameworks, which are used for building websites and complex business applications. They use an architectural approach called Jamstack, which has recently become popular.Since these new frameworks are on the rise (along with the Jamstack approach), stakeholders are uncertain about the future of WordPress. They believe that WordPress will be obsolete in a few years and that they will need to switch to these frameworks to build their next website (which is a form of FOMO).
Also, there is a lot of debate going on between WordPress and Jamstack about which one is better. You can read more about it here.
There are many differences between Jamstack and WordPress. These tools use a different approach and architecture to build web solutions. Here are a few differences.
WordPress
Jamstack
All-in-one platform to build websites and applications
A collection of tools to create websites and applications
Monolithic architecture
Modular architecture
Dynamically generated web pages
Statically generated web pages
Everything, including databases, web servers, and
business logic, is self-contained.
Custom logic and third-party services are consumed through APIs.
User-friendly (even nontechnical users can manage the website)
Developer-friendly (hence dependency on technical expertise to manage the website)
Performance optimization has to be continuously improved.
Static websites hence performance is out of the box
WordPress is good for building highly dynamic sites. This includes news sites, forums, and other sites with a lot of user interaction or sites that are updated often.
Jamstack is good for building static websites where there are few user interactions.
Extensive themes and plugin library
A relatively new ecosystem; hence, themes and plugins are limited.
Marketer-friendly
Non-Marketer-friendly (as of now)
Development costs are cheaper initially
Development costs are higher initially
As we can see, there are many differences, along with pros and cons, between Jamstack and WordPress. The best way to choose between both tools when building websites is to evaluate the project requirements and then decide which one is suitable since every project is unique.And regarding the misconception that WordPress will be obsolete, here’s our take.Building websites using the Jamstack architecture is growing, but disrupting the WordPress CMS market share is not easy. Developers are loving Jamstack, hence, they are quickly adopting and promoting it, but businesses aren’t as quick to ditch WordPress and adopt new frameworks.
In short, WordPress is not going away soon.
Conclusion
We discussed the top myths and misconceptions revolving around WordPress and tried to overcome them. It will help marketers and decision-makers make an informed decision about whether to use WordPress in their next project.If you have any further questions or would like to learn more about WordPress, please contact our web experts.
Let’s create a simple page consisting of six videos. We are using the built-in Youtube Embed block in Gutenberg, where we just copy and paste the video's URL into the editor.
Screenshot 1: YouTube embeds Gutenberg Block
Here is a demo page that is similar to the client’s video gallery page, which we discussed before.
Screenshot 2: A page with six videos in a video gallery.
The PageSpeed score is 49 (Lighthouse data), which is very low.
Screenshot 3: Low PageSpeed score
Let’s understand why the page load time is so high.When a YouTube video is embedded on a page, it requires many resources (mostly javascript files) to render it, which slows down the loading of the page. These resources are required to style the video player along with its functionality, such as pause, play, etc.
Screenshot 4: Number of JS requests
As we can see, fifty or more JS requests are made for the six videos embedded on the page (excluding the WordPress theme and third-party JS library requests).In general, the more videos that are embedded on a page, the heavier the page becomes, which makes the performance even worse.
Solution
So now that we know the problem, let’s discuss the solution.To embed YouTube videos on a WordPress page, we are going to use the <lite-youtube> web component. It’s a custom HTML element that renders YouTube embeds faster. The awesome part is that it's just a vanilla web component with no dependencies. Let’s integrate this web component into WordPress.
Step 1: Register and Enqueue Scripts
add_action( 'wp_enqueue_scripts', 'init_assets' ) ;
/**
* Enqueue required assests.
*/
function init_assets(){
$handle = 'lite-youtube';
//You can also load this JS only for YouTube video-specific pages
wp_register_script( $handle, 'https://cdn.jsdelivr.net/npm/@justinribeiro/[email protected]/lite-youtube.js', '', '', true );
wp_enqueue_script( $handle );
}
add_filter('script_loader_tag', 'add_type_attribute' , 10, 3);
function add_type_attribute($tag, $handle, $src) {
// if not your script, do nothing and return original $tag
if ( 'lite-youtube' !== $handle ) {
return $tag;
}
// change the script tag by adding type="module" and return it.
$tag = '';
return $tag;
}
The above code registers and includes the JS file loaded via the CDN.
Step 2: Using the <lite-youtube> web component
Now let's use this web component. Pass in the video id as a parameter.
Copy and paste this code into Gutenberg HTML blocks, as seen in the below screenshot.
Screenshot 5: <lite-youtube> custom HTML block
The page looks like this.
Screenshot 6: A video gallery displayed using <lite-youtube> component
In comparison to the original page's 48 PageSpeed score, this page has a 99 PageSpeed score on mobile devices (Lab data from Lighthouse). On the surface, the page looks similar to screenshot 2, but the story behind the scenes is different.
Screenshot 7: High PageSpeed score
Let’s see how this PageSpeed score was achieved.Instead of the YouTube iframe, the <lite-youtube/> web component only loads a thumbnail image of the video (as a placeholder) with a play button. Notice the slight difference between both play buttons in screenshots 2 and 4. Here is the code snippet.
Now, when a user clicks the play button, the video loads and begins to play in the placeholder. Notice the iframe that is injected when the play button is clicked in the following code snippet.
So, in short, when the page loads, the video has not been rendered. Instead, when the user clicks on the thumbnail image, only that video is dynamically inserted into the placeholder. This is known as lazy loading.Now let’s look at the number of requests made.
Screenshot 8: Less number of JS requests
On page load, the web components JS library is included (excluding the theme and third-party JS files). On subsequent play button clicks, requests are made to load the corresponding video.Here is the result of a visual comparison test performed on both pages.
Screenshot 9: Timings compared of the two pages
It can be seen in the above screenshot, the timings are less for the <lite-youtube> web component compared to plain YoutTube embeds.
Screenshot 10:The number of requests compared between the two pages
The number of requests for the <lite-youtube> web component is lower than for plain YouTube embeds, as shown in the above screenshot.
Conclusion
When you embed YouTube videos directly on a web page, it takes longer for the page to load, so it fails the Core Web Vitals test. The page load time is drastically reduced by using a lightweight web component <lite-youtube>.We compared Lighthouse (Lab) data from two pages: one with a direct YouTube embed and one with the <light-youtube> web component. Having said that, it's important to test and evaluate the Real User Monitoring (RUM) data, which represents the load times on actual user devices (over a 28-day period).That's it for this tutorial.If you need any help optimizing the Core Web Vitals of your WordPress website, talk to our web experts.
After the list was complete, team members were shared virtual Santa boxes to draw the person's name for whom they would be Santa. It was all fun and games. Everyone’s biggest challenge was to hold their calm until their gifts arrived at their doorsteps.
Secret Santa choosing a gift for a teammate
Finally, everyone started receiving their gifts one by one. The ones who were a little late had their eyes glued to the doors, watches, and calendars. But as said, "it’s never too late," gifts were received, and the team members shared the photos, expressing gratitude to their secret Santa.
Gifts by secret Santa
Some more secret Santa gifts
Some more secret Santa gifts (2)
Some more secret Santa gifts (3)
It’s always good to do a little extra and go one step further, even for the ones from whom we will not receive anything. The happiness that’s sparked by sharing and caring was seen on the faces of the team members.Having this activity on board brought our team not only lovely gifts but also a sense of cooperation and collaboration. That in itself is something we look forward to doing every year, possibly.That’s all from our secret Santa episode of 2022.Merry Christmas and a Happy New Year !!!!!
You don’t have to sit with a stopwatch to measure how long it takes for your site to load. There are tools that you can use to measure site speed and performance. These tools include:
PageSpeed Insights: PageSpeed Insights by Google captures the site’s mobile and desktop performance through different Web Vitals metrics. It also gives your site a score of 0-100 for both mobile & desktop, with clear explanations for improving the score. Here, you don’t get page loading time.
Pingdom: Pingdom lets you check your website speed test with the option to choose from a list of servers worldwide. It gives you site grades and lets you know the exact load time.
GTmetix: GTmetrix is comprehensive website optimization and testing tool. It grades your site and also lets you know the page load time.
All these tools are easy to use but may contain technical jargon, that is not understood by everyone. However, you can understand page load times by noting the following aspects:
What is the size of the page you’re testing?
Is the web page cached or not?
How many requests does the page generate?
Does the site load static or dynamic content?
Easy, huh!? Now, let’s get to the real list below.
1. Get a Good WordPress Hosting
Website speed improvements start with your WordPress hosting. It is at the core of your site’s performance and directly influences the website loading time.If you’re starting, you'll see a lot of shared hosting providers that sell their services as the "best" thing you can get. Here, you get unlimited bandwidth, email space, and even domains bundled into the package.However, you may soon discover that shared hosting is limited and struggles during peak traffic hours. And that's why shared hosting plans are cheap.You can get dedicated hosting, managed WordPress hosting, or a virtual private server(VPS) to solve the peak demand problem. These'll cost you more, but you'll get excellent service with fast server performance to boost your website loading times.We recommend checking out DigitalOcean, SiteGround, and Bluehost. From there, choose the package according to your budget and requirements.
2. Optimize WordPress Database
As your site grows, you’ll find your WordPress database filled with a lot of information. However, not all this information is needed to run your site optimally.For example, the WordPress database contains pieces of information such as revisions, trashed posts, unused tags, deleted comments, etc. The server takes a little longer to get the user’s requests. In simple words, it slows down your website.You can use plugins such as WP-Optimize or Advanced Database Cleaner to fix this. Both are excellent plugins and let you optimize the database with just one click. Moreover, they’re free to use.
3. Use Optimized themes and plugins
The WordPress ecosystem is huge, but only some of the available plugins/themes are optimized. If you use an unoptimized plugin/theme, you're bound to get problems, including slow load times.That's why, to give your site the best possible way to load fast, you need to choose a theme and plugin that are properly coded and don't feature unnecessary features.For themes, check out Themify, Astra, and StudioPress. And, for plugins, you can check out our 10 Must-Have WordPress Plugins for Business Websites.
4. Use a Content Delivery Network(CDN)
Website load times differ for different users across the world. This happens because your hosting server is located in one place and serves users worldwide.To solve this, you can keep a copy of your site on a content delivery network(CDN) that is much closer to the user. It lowers website load times. The only limitation is that it stores static files, including CSS and JavaScript. This means your server will still do some work, preferably less, as static files are served through the CDN.For CDN, you can use Cloudflare.
5. Use a Caching Plugin
Whenever a visitor requests a webpage from your dynamic site, the server compiles and serves the request. This can cost you server performance and slow down your site.However, you can use a cache plugin to speed up your WordPress site by saving up to 0.5-2 seconds of load time. The cache plugin creates a handy page copy and serves it to visitors without the need to generate a page every time. There are plenty of good WordPress cache plugins you can try, including W3 Total Cache, WP-Optimize, WP Rocket, and WP Super Cache.
6. Reduce HTTP Requests
Your WordPress site relies on multiple resources to load properly. Some of it is internally served by the server, while others are requested through external sources such as analytics services, typography, etc.In an ideal scenario, you cannot completely stop external HTTP requests but can reduce them to improve your site’s speed. To reduce the HTTP requests, check which plugins or services are making the requests. Once found, try to disable them. You can also merge requests into one request to save time.
7. Always Optimize Images
Images give visitors a visual experience and engage them. If your post has the right images, it’ll perform and convert nicely. However, you need to optimize images so that it doesn’t slow the page down.To optimize images, you can compress and re-size them through editing software. This will reduce the size significantly. You can also use an image optimization WordPress plugin such as Smush, EWWW Image Optimizer, or Imagify that takes care of image compression during upload.
Conclusion
Not all WordPress site owners understand the impact of speed and incur revenue loss. With our list of ways to improve site speed, you’re bound to get better load times, resulting in site growth in terms of visitors and revenue.
In the previous post, we discussed the basics of the Core Web Vitals.This is the second post in our series on Core Web Vitals which discusses the major causes of Cumulative Layout Shifts and their fixes.Cumulative Layout Shift (CLS) is the third metric in the Core Web Vitals which measures the web page’s visual instability.Visual instability of a webpage is due to layout shifts that happen unexpectedly. These unexpected layout shifts cause poor user experience and can be annoying & distracting.
This post discusses the causes of unexpected Layout Shifts and steps to fix them.
Major causes of Layout Shifts
CLS mainly occurs due to the change in the DOM element’s position or dimensions.The most common causes for CLS are,
Images without width and height attributes
Ads, iframes, and embeds with no reserved space
Web Fonts causing FOIT or FOUT
Dynamically inserted elements above the existing elements
Let’s dive deeper to understand each one of these causes.
Images without width and height attributes
The problem
Consider the below situation. An image without width and height specified is requested from the server.
[video width="800" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-image.webm"]
A screencast showing Image loaded without width and height causing layout shift
Before downloading the image the browser doesn’t know the amount of space that it should allocate.Once the image is loaded, the browser allocates the required space thus shifting the elements below it. This causes layout jank.
The solution
Following is the solution for responsive images with minimum layout shift.
As with the images, advertisements can contribute to a high CLS score. Advertisements in most cases load asynchronously. If sufficient space is not reserved beforehand they can cause CLS.
[video width="600" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-advertisement.webm"][/video]
A screencast showing Image loaded without width and height causing layout shift
Before downloading the image the browser doesn’t know the amount of space that it should allocate.Once the image is loaded, the browser allocates the required space thus shifting the elements below it. This causes layout jank.
The solution
Following is the solution for responsive images with minimum layout shift.
As with the images, advertisements can contribute to a high CLS score. Advertisements in most cases load asynchronously. If sufficient space is not reserved beforehand they can cause CLS.
[video width="600" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-advertisement.webm"][/video]
A screencast showing advertisements causing layout shift
For optimal performance publishers often support dynamic ad sizes like fluid & multi-size ad slots which gives better CTR. These ads may expand or collapse, depending on the settings, thus triggering layout shift.
The solution
To fix CLS issues created by ads, reserve space statically beforehand. Although, due to the variety of ad sizes available, a one-size-fits-all space allocation is difficult. Instead, make adjustments to size allocation until its layout shifts free. The size to be allocated can be determined by historical data reports from the publisher. For e.g, there are two ads of sizes 300x240 & 320x60 which are delivered. Allocating a height of 240 px can avoid layout shift. The bare minimum code for a multi-size ad slot could be,
Using media queries different devices should be targeted.For fluid ad slots, it’s recommended to reserve a slot below the fold as they would definitely resize and cause layouts shifts.
Dynamically inserting elements above the existing elements
The problem
As with images and ads, dynamic content is also responsible for CLS. The new content is dynamically added on top of the existing content. Following are some examples of dynamically injected content,
Newsletter signups
Register for a webinar or conference
Campaigns and special offers
Install mobile apps
Download whitepaper or ebook
The solution The straightforward solution is to reserve space for these content boxes instead of dynamically injecting them. It pre-informs the browser to allocate space avoiding layout shifts.
Custom web fonts causing FOUT or FOIT
The problem
Another common cause of Cumulative Layout Shift is custom fonts. As compared to the other causes, custom fonts have a smaller impact but still, the layout shift is visible.Custom fonts have to be downloaded and rendered. Till the fonts are loaded two problems can occur depending on the font-display CSS property set.FOUT (Flash of Unstyled Text) occurs when the custom font is downloaded and is swapped with the fallback font. Until the font is being downloaded the fallback font is displayed.
[video width="600" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-fout.webm"][/video]
A screencast showing Flash of Unstyled Text (FOUT)
FOIT (Flash of Invisible Text) is when the browser doesn’t display any font, not even fallback font. It shows invisible text till the custom fonts are loaded.
[video width="600" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-foit.webm"][/video]
A screencast showing Flash of Invisible Text (FOIT)
In both cases any font that renders smaller or larger than its fallback causes layout shift.
The solution
As of now to avoid CLS caused by fonts, there is only one solution.The idea is to use <link rel="preload"> along with CSS property font-display: optional.
This will load fonts without layout jank when rendering custom fonts.Here is the code,
This codelab explains in detail how the above code works.
Closing thoughts
Minimizing CLS score should be on high priority for website owners since layout shift leads to a poor user experience. The common solution to fix Layout shifts is to reserve space. Reaching a CLS score of 0 should be an ideal target.Here is a screenshot of Gtmetrix for a web page that we optimized for a CLS score of 0.
A web page optimized for CLS score of 0
CLS metric is the first step to make websites more visually stable. It’s evolving and in the coming years, based on data analysis it would tell us more about its impact on User Experience.
As seen in the above image the “page experience signals” combine Core Web Vitals with Non-core WebVitals. This blog focuses only on the Core Web Vitals.
1) Largest Contentful Paint (LCP)
CWV metric 1: Largest Contentful Paint (LCP) Source: web.dev/vitals
The first metric in the CWV is the Largest Contentful Paint (LCP) which measures the loading performance of a web page.
A web page consists of many elements such as text, images, videos, among others. The browser takes some time to render these elements.
The time it takes for the web page’s largest element painted within the viewport (above the fold) is LCP.
Let’s say there is a webpage where above-the-fold content consisting of five paragraphs and two images. The size of the first image is 100KB and that of the second image is 200KB.
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According to Google, a good LCP score is 2.5 seconds or less for the 75th percentile of the page loads segmented across mobile and desktop devices
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If we assume that the text size is less than the image size, the image of the size 200KB will be considered the largest element in the viewport and will be shown in the LCP.
As of now only text and image blocks visible in the viewport are considered in the LCP metric. In the case of videos, the poster image is considered. The elements contributing to LCP could be different for mobile and desktop views. For mobile view, it could be a text element, but it could be an image for desktop, depending on the layout rendered in the viewport. There would be at least one LCP element on the web page by default.
2) First Input Delay (FID)
CWV metric 2: First Input Delay (FID) Source: web.dev/vitals
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According to Google, a good FID score is 100 milliseconds or less for the 95th–99th percentile of the page loads segmented across mobile and desktop devices
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The second metric in the CWV is First Input Delay (FID) which measures the interactivity & responsiveness of a web page. Input delay (first one only) is when a user tries to perform some action like clicking a link or tapping a button or typing, but the browser's main-thread is busy doing other important tasks, thus it’s unable to respond to the user’s interaction.The browser’s main thread is responsible for various tasks such as loading the resources, parsing HTML & CSS, building the DOM, executing javascript, along with other important tasks.
The third metric in the CWV is Cumulative Layout Shift (CLS) which measures visual stability.
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According to Google, a good CLS score is 0.1 or less for the 75th percentile of the page loads segmented across mobile and desktop devices.
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Visual stability is achieved when there are fewer or no unexpected layout shifts in the viewport. An example of an unexpected layout shift is when a user is viewing a piece of content and is about to click a menu, but suddenly due to an advertisement, the page layout changes and the user clicks the ad instead of the menu. This layout shift is annoying and causes a poor user experience.The most common causes for CLS are, images without width and height, dynamically inserted content above the existing content or ads, and iframes without dimensions.
Conclusion
Google’s Page Experience Update is important (as for every minor or major update) for all stakeholders, from developers to marketers to business owners.This new update will change how the web pages are developed and tested. Before making any new web pages live, it’s now necessary to check the Core Web Vitals in the lab environment. Once the webpages are live they have to be continuously monitored with field data collected from real users and based on the data improve the page experience.We have already included Core Web Vitals in our continuous improvements program. This update is important for us, as we are always looking for ways to continuously improve our clients’ websites.
Moodle is one of the most flexible tools used by educators for blended learning (mix of both classroom and online teaching and learning), e-learning, distance education, flipped classroom.It’s a powerful learner-centric software that is highly flexible and scalable, which extends both teaching and learning beyond traditional methods, making it accessible for learners any time, anywhere. It’s used by nonprofit, government, businesses of all shapes and sizes, among others, to meet their wide array of learning needs.
Your Educational Institution can use the Moodle in the following ways
Engage students with both online and offline teaching and learning.
Classes can be instructor-led, self-paced, blended, or entirely online.
Create courses, share teaching resources to students in the form of PDF, Word, Audio, Video, among others.
Conduct online exams using quizzes that use pre-built question templates of MCQs, Match the Columns, fill in the blanks, etc.
Create and share assignments, collect submissions from students digitally (Online text or File submissions). Grade or give feedback on the assignments.
Moodle has an inbuilt full-fledged file management system, which makes it easy for teachers to upload their teaching materials such as Word Files, Presentations, PDFs. Documents can even be directly imported from various cloud storage services such as OneDrive, Google Drive, Dropbox, among others.
Teachers can track the progress of each student such as Activity completion & Course completion. All online and offline learning activities can be recorded.
A calendar to keep track of the various academic activities such as course completion dates, assignment due dates, upcoming quizzes, among others.
Zoom is a video conferencing service that allows people to meet virtually via audio and video. It is a highly scalable service with real-time messaging and screen sharing, mimicking the classroom environment, perfectly fit for teachers.Video conferencing makes it easier to engage students than any other means. It is a go-to option for teachers to host live classes. It has a simple, intuitive interface with lots of useful options that makes it possible to conduct live classes for even hundreds of students simultaneously.Educational institutions use Zoom for conducting their classes, internal faculties, or administrative meetings; conduct placement drives virtually, among others.This tool makes it possible to extend both teaching and learning beyond traditional classrooms.Students can virtually join classes conducted by their teachers, from the comfort of their home or view recorded sessions later to learn at their own pace.
Your Educational Institution can use the Zoom in the following ways,
Teachers can conduct their classes live or record and share them
Internal faculties meetings or administrative meetings
Smriti is an EdTech platform we built ground up by working closely with private Schools, Institutes & top NAAC rated colleges. This platform has been constantly improved upon through the feedback from various stakeholders of educational institutions such as top-level management, teaching & administration staff, students & alumni.Although we have discussed Google classroom and Moodle in this blog, we strongly recommend a tailormade solution like Smriti EdTech, which is designed from scratch for Educational Institutions like yours.Note that this platform is not a turn-key solution, which can be installed quickly and be used from day one. Instead, it’s a custom-tailored solution that solves specific challenges that a particular institution may have. It is not another generic ed-tech solution that is out there in the market. We believe that every institution is unique and has its own set of challenges, and this platform is built to solve those challenges.Currently, this platform consists of 20+ integrated modules(Click here to see a detailed list of modules), which are custom developed to solve various challenges that educational institutions face.
Your Educational Institution can use the Smriti EdTech platform in the following ways,
Teaching and learning
Using Smriti EdTech’s LMS, Teachers can engage with their students by both online and offline education. They can create and assign courses, assignments, and quizzes, upload and share their notes, presentations, question papers & question banks, and other teaching resources. The benefit of this is there's one central repository of all the courses and its materials, which is used by students for learning independently at their self-pace, at their comfort, taking the time they need to absorb the information.
Conduct Online Objective and Subjective Exams
Smriti EdTech’s Assessment Engine is used to create online exams, or assessments using pre-built question templates of MCQs, True or False, Match the Columns, Fill in the Blanks, among others. Using these templates, the teachers can quickly build a question bank, which is then used to create online tests.Teachers can conduct formative tests periodically or conduct summative assessments at the end of the semester or year. This helps the educational institution to conduct online exams hence go paperless.Students can even attempt tests at home using the web and mobile devices which is need of the hour.
Track progress of students
Smriti EdTech’s platform can help teachers accurately track the learners’ progress. Tracking such as,
The amount of content that has been consumed by the individual student.
The number of attempted or completed quizzes.
Detailed tracking of the given assignments.
Analytics of the Videos (recorded lessons) such as no. of views, the percentage of video viewed.
Detailed tracking of the given tasks.
The process for tracking the progress of students’ may vary from institution to institution and can be customized according to their needs. From every aspect, the students’ progress can be reviewed and based on that feedback is given to the students.The analytics of students’ progress helps teachers identify students who are slow in their work, who are weak in certain areas, thus helping teachers to focus on solving the challenges at an individual student level.
Master Calendar
A Master calendar is available, which is visible on the teacher’s and student’s dashboard consisting of the Academic Calendar, Master Time Table & Teaching Plan.Teachers can enter all the information comprising all the details regarding their curricular planning and implementation. This can be planned course wise, semester wise, or for the entire year.This calendar can be navigated by year, month, week, thus giving all the stakeholders a birds-eye view of the important events of their concern.Helpful links
All the above mentioned online platforms have different features and are designed for various purposes. Teachers should use them for remote teaching & learning, thus keeping the students occupied.Such use of technology, especially in these unprecedented times, has shifted the entire focus from teachers to students hence it has truly become a learner-centered education.The lockdown has forced the entire education sector to switch to online platforms for their operations. There is no better time than now for all the educational institutions to go online as much as possible. I am signing off for now. See you soon.Till then, stay home and stay safe.
For a while, we wanted to build two Awesome Apps Plot (v2) and Sonnet. Things were going slow. We wanted to build these Apps rapidly.So we decided to do an internal hackathon. The entire team would collaborate to build these Awesome Apps in One Day.
The Preparations
The core team at WPoets was planning this hackathon for a while. Small preparations were going in the background for a few weeks. A rough plan was presented in our weekly review meeting on 18th September. In the meeting we discussed how and when we could do the hackathon. A few dates were considered. Finally, we decided to do this event (on short notice), on the upcoming Saturday, 21st September.
The Plan for the Day.
Fast forward to the day before the event, we prepared a plan, created two teams, one for Plot and the other one for Sonnet. All the tasks were created and distributed to the team beforehand.
The Start
It was around 9.00 A.M, our team gathered in the office (some members were late). All were excited to start the hackathon.The goal was to build a fully functional Awesome Apps at the end of the day.The first thing we did was a small discussion, where the team was briefed with the exact details.It was followed by a (much needed) Pep Talk by our Core Team to inspire the team members for completing tasks at the end of the day.The team members rolled up their sleeves and started working on the tasks.
Sonnet Team
Plot Team
One hour into the hackathon, the team gathered around for breakfast.
The Team having breakfast.
Back to work after breakfast.
Halfway Down The Hackathon
The second half was intensive as compared to the first half. The team was crushing their to-do list. Along the way, they were helping each other if needed. There were a few discussions between themselves to resolve any issues that arose.There were many challenges along the way. Against all the odds the team was making sure everyone is on the same page, saving them plenty of crucial time.At 1.45 P.M. we had lunch. A much-needed break since morning.
It’s Lunchtime
It’s Lunchtime (2)
As everything seemed normal after lunch; suddenly, the development server went down for some reason. The team was unable to work. Then came our DevOps engineer into the picture. He resolved the server issues, and the team was back to work. Throughout the second half, there were several server hiccups. The development servers were running at maximum capacity. The DevOps had to work hard to get things to normal and keep the servers functional.
All Systems Operational.
Towards The End
The entire team worked through the morning continued through the afternoon till evening.Work stopped at 7.30 P.M. Finally; It was demo time. The team had to show a working demo of what they had built until now.Each team presented their work for the final review.
Plot Demo
Sonnet Demo
The evaluation of the work was done. More than 98% of the tasks were completed. The team was directed to complete the remaining tasks until the next weekly review meeting.
The Feedback From The Team
Before signing off the event, we collected feedback from the team.
Few points from the feedback were
Better overall planning was needed (This event was planned at very short notice)
Better Task breakdown.
Insufficient information against a few tasks.
It was really a good opportunity to take a break from routine work and hack for a while.
Dev Server issues (I don't know how we missed this).
Food Choices. No Pizza’s Please.
Big positives
Newly joined members learned a lot of new stuff.
The team leveraged each other’s strengths, worked collaboratively.
There were some confusions between the teams still they managed to stay on course.
An opportunity to rub shoulders with each other.
Better team bonding
Few challenges that we faced
Keeping team members on track.
Keeping track of Tasks.
Collecting feedback on Tasks every hour.
Wrapping Things Up
This was the first internal hackathon that we conducted at WPoets. The entire team worked on a set of challenges. It was an excellent opportunity for team members to work on some cool ideas that were drifting around for a while.Throughout the day, we spent quality time together. Everyone enjoyed themselves! One of the final comments from the developer was,
“We built two Awesome Apps in One day
which would have taken a fair amount of time.“
I’d call our first internal hackathon a huge success.By the way, we decided to organize such hackathons every quarter.
Being a part of the Software industry, specifically being into the WordPress ecosystem, there are N number of Companies, Agencies, & Freelancers who offer WordPress based services which are more or less similar.
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The fact that we incorporate “Continuous ImprovementProcess” to build “Awesome Websites” sets us apart from the rest of the service providers in the same niche.
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Making it extremely difficult for prospects to choose from these options.The following section describes how we are different and how our solutions are better than similar competitors in the niche.
Business Solutions based on Continuous Improvements
The fact that we incorporate “Continuous ImprovementProcess” to build “Awesome Websites” sets us apart from the rest of the service providers in the same niche. Traditional website development approach leads to a website which is stagnant, non-maintained, outdated. CI approach breaks from this conventional way, to continuously improve and deliver a website which will always be fresh, up-to-date and on the cutting edge.
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Having years of experience under our belts and diverse expertise helps us take up and solve the complex business challenges.
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Reliable Experts that can be banked on
We are a team of experts who are creative, talented, reliable, professional and experienced. Having years of experience under our belts and diverse expertise helps us take up and solve the complex business challenges. And the most important part, we take full responsibility for our clients business website.
Services Beyond Traditional Retainers
Our services go beyond traditional retainers. Traditional retainers generally consist of following services
Free Hosting
Uptime Monitoring
Daily Backups
Minor Tweaks, Fine-Tuning of the website.
Plugins and Theme updates
Virus and Malware Scanning
etc.We offer these services by default in our Awesome Plans; on top of it, we provide features that stand out from the crowd.Features that we offer,
Proactive changes to the site every month
Designing and Developing of
Landing Pages
Newsletter Templates
Analytics & Monitoring
Awesome Apps
Complimentary Mobile Apps (running parallel with the Business Website)
Unlimited Help and Support
Development of Custom Workflows
And the list goes on.
We offer True partnership
We believe in delivering solutions that solve real business problems. We are with our clients on every step of building their “Awesome Website” right from planning, development, testing to launching it and beyond.
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Our clients consider us an extension of their team working collaboratively with them on solving their toughest online challenges.
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Our clients consider us an extension of their team working collaboratively with them on solving their toughest online challenges.
Beyond SOW
Instead of leaving client projects stuck in the pipeline due to renegotiating terms, the scope of work, cost estimates, payment milestones etc., with Awesome Plans subscribed to our clients, and we focus on getting things done.
5.How your business can Qualify for “Awesome Website” service
When we designed “Awesome Website” we knew it’s not meant for every website on the planet. We knew for which businesses it’s the best fit and for which it was not. We wanted to work with Clients which resonated with us on the following points,
The Website is Not just an online brochure, but a serious marketing tool
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Building a website and launching it is not the goal. Running it in a way to maximize its potential should be the goal.
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A website helps business in building its identity, trust, and reputation. Basically, it's an online conversion machine. We want to work with companies who are serious about their website, who think their website as one of the primary Marketing tools and wanted to harness its power.
Can understand Continuous Improvement Process benefits
Building a website is not a one-time event. It may work for a countless number of sites and is nothing wrong about it, but it has its drawbacks. We want to build reliable, scalable, stable, well-maintained web portals for our clients which can only be achieved by continual improvements over time delivering outstanding results to our clients and their customers.
Ready to shift towards a long-term mindset
“Rome was not built in a day.”
You can download a free theme, customize it a bit, add content to it and make the website live in a few days. Building a website and launching it is not the goal. Running it in a way to maximize its potential should be the goal.Shifting towards a long-term mindset has its benefits,
Increase Brand Awareness
Improve visibility in the search engines hence increase in website traffic
Generation of qualified Leads which will drive more conversions
Establish a connection with the target audience through fresh content and design.
Lastly Budget
“You get what you pay for.”
We want to work with clients who are ready to invest in their website. Having a budget allocated helps to focus on the problem at hand, which is more important than anything else.Our pricing is transparent. This allows our potential clients can have a better understanding of what they are paying, and what value they are getting for that investment. We have also listed down all the features of various plans in a comparison table so that it becomes easy for them to compare and choose which plans fit in for their budget.
Conclusion
The primary goal of this article is to give a brief introduction to Awesome Websites service offered by us to our potential future clients. On the closing thoughts, we expect the readers of this article, especially prospects to think about the benefits that this service will bring to their business.Take the first step, subscribe to our Awesome Plans, then sit back & relax. Let us take care of your business website.
The entire list of URL structures is available here.By default, the WordPress URL looks like http://www.sample.com/?p=123 where “p” is a query string parameter which is basically “Post Id” of a particular WordPress Post or Page. Search engines can not figure out anything from this query string parameter.So the first step of optimizing permalinks is, to use “Post name” or “Custom” structure which contains a “Post name” in its the structureTo explain what it means, let's say For e.g. for this current article, we set the permalink structure to “Post name.” So URL will change from http://www.sample.com/?p=123to http://www.sample.com/avoid-these-most-common-onsite-wordpress-seo-mistakesNow, this URL structure makes sense for both, us and search engines.
Step 2
Once the structure is finalized, the next thing in Permalink optimization is to ensure that each of the permalinks has keywords into it. For e.g. the keywords that are targeted for the current article are
common seo mistakes
seo mistakes
So the permalink which includes the above keywords becomes,http://www.sample.com/avoid-these-most-common-onsite-wordpress-seo-mistakes
Images Not optimized for SEO
Optimization of the images from an SEO perspective is another most common WordPress SEO mistake that users make.By optimizing the images for SEO we mean the following things,
Image Filename
Search engines cannot see an image; they can only identify an image through the text. The first thing to do is to set an image file name which contains rich keywords. Focus Keyword can be used for the featured image. For every other image make sure it contains keywords from the keywords research that you have done.
Image ALT text
For some reasons, if the images can’t be displayed to the visitor, there will be descriptive text shown in the place of the image from ALT text. So make sure to enter rich keywords in ALT text. For a detailed way to optimize the images for search engines go through this article here.
No interlinking between the Pages
Interlinking is SEO terms can be described as let's say content in a blog post can be linked to other content on the same site which could be another blog post or even a website page which is relevant to the article from where it's linked.This kind of interlinking makes sense since the reader might be looking for another piece of content similar to what he is reading.Interlinking gives search engines an idea of the structure of the website. That’s one aspect. Another aspect is when search engines encounter linking of the pages with the relevant pages containing relevant content; they are more likely to understand your site better. Another benefit from it is, it increases user engagement increasing the website’s authenticity.
No Links to the External Websites
Adding trustworthy, authoritative, and relevant external links which contains high-quality content will help your website appear to be an authority, which in turn increases the credibility of your website.Throughout the content, the reader might need valid references, resources which would more help understand the content better or even putting things into context.By doing this, Search engines can learn from whom you link to and how.Also external linking also a kind of endorsement of third-party content which may encourage them to do you a favor of linking back to your site. The more other websites link back to your content, the higher the chances your site appear the Search Engine Results Pages (SERPs) However, adding poor-quality links will backfire, so before adding any external links make sure if they are needed and have that much of importance.
Not having an XML sitemap
A site map is a directory of all the links on a website typically listed in a logical hierarchical order. An XML sitemap consists of all the links with its metadata such as
URL location
The full URL to the webpage
Last modified date of the page
And among other things. It acts as a roadmap for searchings engines to help them understand the website structure so that they can crawl all the website pages.However, if there is no XML sitemap, search engines have to rely on interlinking of webpages and on-site menus to figure out the website structure. This approach hinders search engine crawlers effort. Also, there is a risk that some of the links may never be crawled.
Entirely depending on Plugins for SEO
This is not at all an onsite technical SEO issue, as we discussed throughout this article. However, it's an important point which should be discussed.Even if you are using top-notch SEO plugins such as Yoast or All in one SEO PAck and among others for WordPress, but if you are not following basic SEO guidelines then you are killing your SEO efforts.No doubt these plugins do all the heavy lifting required for SEO, assisting you throughout its entire life cycle but still, it does not replace the efforts needed for a good SEO.
Wrapping Up
Although we tried to list down important WordPress SEO mistakes, still there are a lot more things that can go wrong and needs to be taken care off. This list may look as incomplete; maybe we will write a part two of this article for further SEO mistakes in which can be avoided.For detailed inquiry about WordPress website, connect here.
WordPress is the world's leading website building tool. Some of the biggest brands websites are powered with this open source content management system.It powers right from high traffic blogs and online magazines, to eCommerce platforms to websites of various Fortune 500 companies and much more.This article lists down significant reasons to choose WordPress for building your business website.
1. It Is easy to learn, Use and Manage
One of the significant reason why business entrepreneurs choose WordPress over other options is its relatively easy to learn, use and manage.Learning WordPress is very easy. There are n number of tutorials, guides, how-to articles and videos, e-books free and paid, all available at our disposal.It's easy to use interface helps to manage the content on the site a breeze. Also, there are inbuilt features provided through admin dashboard such as managing users and their roles, blog comments, RSS feeds, Posts & Pages with their revisions, installing and updating third-party plugins and much more.
2. Google Loves WordPress
WordPress primarily being a blogging platform is full of content. It consists of Posts & Pages containing text, images & videos, etc. Content is loved by Google and is one of the main reasons why Google loves WordPress. Next, the search engine friendly features of WordPress (along with the integration of third-party plugins like Yoast ) makes sure that the necessary information is available for search engine spiders to consider, relevant to keyword searches that are done.SEO friendly features of WordPress are,
It allows us to set the Title & Description of the Page or Post.
In the content part, it has an easy way to add images with their captions and alt tags.
Its editor allows editing content with relevant Keywords.
If the Pages and Posts of the website are added and updated routinely, its loved by search engine algorithms especially Google since it's always looking for fresh and unique content.
3. WordPress wears many hats
WordPress “wears many hats,” means it can be used to build any website. It was originally was created as a blogging platform, but with the time, it evolved and now has transformed into an amazingly flexible, easy to use, robust website design and developing tool.Few examples of what can be built using WordPress
Personal Blog or Website
E-commerce Website
Membership Website
Forums
Knowledge Base Websites
The list goes on.No matter what kind of website you are developing, WordPress offers solutions for all.
4. Mobile Friendly
Google officially says that it's using the mobile version of the content for indexing and ranking. Which means it will not entertain websites, which are not mobile friendly. When you build your website on the WordPress platform using themes and plugins which are built with the mobile first approach, then you don’t have to take up that added effort to make it mobile-friendly.
5. Ease of Integration of Third Party Services
WordPress can integrate with the most popular platforms which could be social media networks such as Facebook, LinkedIn & Twitter, Payment gateways such as PayPal 2checkout, Email campaign services like Aweber, MailChimp, and much more.These numerous integrations can boost your business website depending on what kind of type it is. Connect with your WordPress Experts here to guide you in Integration of Third Party Services.
6. Safe & Secure
Another primary reason for switching your business website to WordPress is the security measures it offers to its users.The WordPress community is consistently working on the newer safety measures of the CMS, and periodically releasing it to the public. Whenever there is a new update of WordPress available, it will be notified in the WordPress Dashboard. From version 3.7 WordPress provides its users with Automatic Background Updates.Having said that, WordPress security is not just about its core framework. It also has Plugins and Themes which are majority developed by third-party developers. In that case, certain safety measures such as, avoid downloading the Plugins and Themes from unknown sources, download them from trusted sources, making sure that all the Plugins and Themes are up to date & among other things should be practiced. Also using top security plugins such as Wordfence or Sucuri Security will help further tighten up the website security. Lastly taking regular backups is of utmost importance. For more details regarding the security of WordPress read this article.
7. Inbuilt Roles and Capabilities framework
WordPress has the concept of user roles and capabilities. It helps site owners (who are not the sole one to run their business website) to create users and delegate tasks to them. Below is the list of roles of WordPress.
Super Admin - Gives complete access to the website.
Administrator - Is provided access to the administration features
Author - Makes it easy to manage and publish the day to day Posts
Editor - Has an authority to publish the Posts, as well as remove or approve other member’s post.
Contributor - Is given access to manage and write the Posts, however, have to rely on the administrator’s approval.
Subscriber - Is provided with an authority to view and edit own profile.
A WordPress theme is the “front view” of the website. It's bundling of code, functionality, and styles which defines the overall design or style of the website. It provides much more control over the look and presentation of the material on your website.Themes can be Free or Paid or best of both worlds freemium. All of them have their pros and cons. Free themes are good to start with but have the limited feature set and most important limited support (it depends on the theme to the basis, some free themes have great support). Paid themes to have out of the box features and are generally bundled with premium plugins and support.
9. A Plethora of WordPress Plugins
There are more than fifty thousand WordPress plugins in the official WordPress repository. These plugins help, right from creating image galleries and sliders to collect leads on the website using contact forms & optins to optimize website performance using caching plugins to securing WordPress websites.
10. WordPress Websites are Scalable
Lastly, WordPress is highly scalable. It can serve simultaneous hundreds of logged-in users at a time or can handle huge volumes of traffic without any problems. This feat can be achieved by the right resources, proper configuration and of course scalable infrastructure. Is already powering hight traffic enterprise websites like TechCrunch, The New Yorker and mission-critical websites like Loantap, and others. Hope these reasons convinced you to build your business website on WordPress. To make your Business Website Awesome; we can connect here.
Today there’s a constant influx of the users using search engines like Google and others. Moreover, that number is ever increasing. Also, there’s no doubt that the traffic from these search engines is one of the primary sources of leads for any website. The significance of search engine optimization has become more relevant than ever before. Yoast SEO plugin helps in search engine optimization of your WordPress business website. It helps create better content using its inbuilt SEO analysis tool, which analyzes different aspects of copy text such as post title, focus keyword, meta description and among other things which helps improve the ranking of your website on search engines.A beginner guide for this plugin can be found here.
Business websites struggle for generating high-quality leads. OptinMonster is a smart lead generation tool that can transform your WordPress website into a lead generation machine.It is the best lead generation plugin that lets the user create and integrate effective signup forms a.k.a. opt-in forms on the website to collect emails address; helps in building a database out of it.This user-friendly plugin will let you modify and customize the optin-forms, perform A/B tests, and most importantly it provides analytics and reports for the same.The plugin comes with a range of pre-built templates, which a novice user can start using to create exceptional opt-in forms in a few minutes. It can be easily integrated with third-party newsletter services like MailChimp, Aweber, Constant Contact, Campaign Monitor etc.
Web Security, in general, is about risk reduction, not risk elimination. Securing a website is not a one-time activity since its always prone to various threats, attacks and is always at risk. Keeping a website secure is a continuous process requiring frequent assessments periodically. Sucuri Security WordPress plugin is built by a reputable, globally-recognized company named Sucuri Inc which also offers website security software and services to businesses of all sizes around the world.The plugin is one of the best when it comes to providing security. It protects the WordPress website from potential viruses, malware, as well as from DDoS attacks using its robust safety features. The plugin monitors the website continuously from a security perspective thus avoiding or eliminating any threats. We can also configure security alerts which notifies whenever there is any suspicious activity happening on the website like, multiple failed attempts when trying to login into the WordPress admin section. Sucuri’s built-in website firewall filters all the traffic through one of the various Points of Presence that it has around the world. Read more here for more details on how to use this Plugin.
Page load speed of the website is one of the important aspects to keep in mind while building a WordPress website. Page speed gives better user-experience since website visitor will switch to another website if the page load time is more than a few seconds. Also from the SEO perspective page speed helps boost the rankings on search engines like Google.Page load times can be improved using caching techniques. It is one of the primary ways to significantly improve website performance. To leverage caching in WordPress, a plugin such as W3 Total Cache helps a lot. This plugin when configured will help cache posts & pages as static HTML files so that when the user requests the same page again, the cached version of it is served to the user. This helps avoid server serving the same page to the same visitor. The main advantage of this is that the page load time of cached pages is significantly low which helps optimize the site performance.W3 Total Cache also offers transparent content delivery network integration with different types of CDN (mainly Origin Push or Origin Pull) to further optimize the site's performance.
The plugin allows us to customize the look of your WordPress website. It helps style any element on websites such as background, color, size, margin, padding, and among other things.
It also allows us to save various versions of the designs so that they can be compared later, making it easier to decide which design looks better before activating the same.
CSS Hero plugin is loved by WordPress users since now they can design their website without knowing any technical stuff such as HTML & CSS and among other things.
The Nivo Slider is one of the premium WordPress plugins (a lite version is also available) designed by Dev7Studio.The plugin is famed for being a user-friendly WordPress Content slider creator. The users of the plugin find it easy to use, design & manage sliders on their WordPress website.Images can be added to the Nivo slider manually or can be imported from existing WordPress media or even can be added from social media platforms such as Instagram, Flickr, Dribble etc.
Super Socializer makes integration of Social Login, Social Share and Social Comments on your website a breeze.Some of the benefits this plugin offers are,
Social Login: Login using various Social Networks – Facebook, Google, Linkedin, Twitter, Instagram, Xing etc.
Social Share: Easily add Share and Like buttons of around 90 social networks.
Social Comments: Add Facebook Comments, Google Plus Comments, Disqus Comments to your Blog.
Compatible with BuddyPress, bbPress, WooCommerce, and other popular WordPress Plugins.
The best part is, it's absolutely free (with paid add-ons available), lightweight, mobile responsive, AMP compatible, GDPR Compliant, compatible with Gutenberg WordPress editor and among other things. It also has a comprehensive User’s Guide and FAQs to help you it set up as quickly as possible.
If your website is into monetizing business, or something related to affiliate marketing, then ThirstyAffiliates plugin is the right choice for you. The plugin lets you insert affiliate links directly within blog posts & pages effortlessly.It is one of the best business plugin designed for bloggers who intend to make money through their website and is also the most favored plugin amongst them.The plugin helps manage your affiliate links, along with a complete review of its stats showcasing how your links are performing.
MonsterInsight is one of the most powerful plugin which effortlessly connects Google analytics with your website. It makes easy for you to review the analytics of the website right in the WordPress dashboard.The plugin is easy to set-up as all you need to do is connect it with your Google Analytics account. The plugin lets you see all crucial metrics right from the WordPress dashboard eliminating the need moving back and forth between Google analytics account and WordPress.
If you are looking for a “simplified Ad management” tool for your WordPress website then Adsanity is the perfect plugin to do the same. Its one of the best plugin in its category offering management of self-hosted and network ads on your WordPress site.This plugin has a user-friendly interface from where you can create and manage your Ad campaigns. Users can also see how their ads are performing along with essential statistics such as the number of views and clicks.
Conclusion
As mentioned above, the list comprises of the best WordPress plugins in terms of
Security
SEO friendly
Page Speed optimization
Marketing and social media plugins
and among others.Collectively these plugins will help you to make your site robust, secure, load faster, optimized for search engines and much more. Even though this blog gives just a birds-eye view of ten must-have WordPress plugins, please do go through each of them to know which features offered by these plugins are useful for your business website.If you wish to make a Business WordPress website; or you have a question regarding that pleaseconnect with us here.
The Gutenberg WordPress editor replaces TinyMCE which was traditional and the default content editor (for years) and is its now a part of the WordPress core.This new WordPress update is named after “Johannes Gutenberg” the founder of the printing press (invented it probably 500 years ago) which was equipped with the mechanical movable type technology.The primary aim of this new update is to make the editing experience of WordPress more user-friendly and enjoyable for everyone.
Top Pros of Gutenberg WordPress Editor
If you are familiar and love the “Medium style” editing experience, then you will “feel at home” when using the Gutenberg editor, as it also gives a similar editing experience.
“Blocks” are the building blocks of this editor. This helps a more integrated editing experience and offers a unique way to create pages and posts in case if you are thinking to start a blog.
It’s a drag and drop visual editor hopefully eliminating the need of any third-party drag drop page builders.
Gutenberg editor is extremely user-friendly as the web pages you’d be designing are by default mobile friendly furthermore, it lets you do the editing on the go.
The best part of it is, It provides the user with a distraction-free view (thanks to more screen space this editor gives ) so that more focus is on content and the design of the web pages.
Top Cons of Gutenberg WordPress Editor
Gutenberg editor currently has partial support for meta boxes. Meta boxes allowed the addition of extra metadata to pages/posts. Websites built until now relied heavily on Metaboxes (post meta). The Gutenberg official documentation recommends porting of PHP meta boxes to blocks.
Even though the Gutenberg editor offers responsive designs, it doesn’t support responsive columns yet. This is believed to be a temporary issue and will be fixed soon.
WordPress currently has thousands of plugins and themes, making them work with Gutenberg editor is quite challenging and will take time.
Existing sites which have lots and lots of content may face a challenge to migrate content from classic editor to Gutenberg blocks.
Developers have to keep iterating their plugins and themes alongside the changes in Gutenberg editor which is likely to happen.
Final Thoughts
Since its inception “Gutenberg editor” has stirred some controversies and continuing to do so. Amid these controversies, it saw the light of day for which it was destined.There are mixed reactions from the WordPress community, some of them are considering is at a bold and thoughtful move for WordPress ecosystem while others describing it is a big disaster.As of now, the majority of WordPress Plugins and themes do not support Gutenberg editor architecture. All we can do is to wait till these themes and plugins adapt to this new change for good.There is no doubt that Gutenberg is the next generation editor but still needs a lot of improvements and has a long way to go. Let's see how Gutenberg editor evolves with time.Till then, Get in touch with our team for building Enterprise WordPress Websites and Apps.
It is organized by volunteers from the WordPress community where WordPress developers, designers, writers/bloggers, and casual users can attend this conference, exchange ideas, get to know each other and mingle in an informal setting.It helps attendees learn new things, catch up on the latest trends in WordPress, hear from experts exchanging their views, ideas, experience and more.Besides this, it’s also a networking platform with like-minded people from the WordPress community all gather under one roof.For sure this WordCamp in Pune will be one of the best conferences happening in the year 2019.
WordCamp Pune 2019 Details
The preparations are in full swing for WordCamp Pune 2019 (abbreviated as WCPune hereafter) which started way back in 2013.Here are details for the Conference,Date : Feb 16, 2019.Venue : CV Raman Auditorium IISER Pune. Dr. Homi Bhabha Road, Ward No. 8, NCL Colony, Pashan, Pune, Maharashtra 411008.You can get the directions of the venue from here.
Talks in the WCPune 2019 Conference
This WordCamp has exciting talks lined up, and as we move closer to the event date, more speakers along with their topics will be announced. Here are few details about the talks announced until now.To start with, Vaidehi Singh Sharma a Digital Marketer from Pune will talk about a fascinating and debatable topic (for years) Remote Job Or 9 Hours Office?. Covering Daily Stories. She will be discussing the difference between a remote job versus a full-time office-based job. Attendees are going to enjoy this one, especially the real stories.Next talk is from Ionut Neagu an Entrepreneur from Bucharest, Romania will talk about The Good, The Bad and The Ugly of SEO. He will shed some light on SEO myths and how to debunk them with practical examples. Further speaker lined up is Vikram Kulkarni from Pune. He will talk on Backups, Restore and Migration for WordPress. This talk aims to shed light on best practices of taking backups, restoration them and also how to tackle the migration issues of moving between the development stage and Production environment. As of now the official schedule of WordCamp Pune 2019 is still not published. Above para lists down speakers with their topics announced until now. For more updates for upcoming speakers tune in to this link.
WPoets at #WCPune conferences until now
We participated in all WC Pune Conferences until now. Our involvement in these conferences was right from attending it to help co-organizing it. Here is a quick rundown of WPoets at all WCPune conferences till now.
It was first ever WordCamp in Pune which happened on 23rd & 24th of February, 2013. We participated in speaking at that WordCamp. Here is the list of the sessions that we delivered
"Building a Fintech Startup on WordPress.” - A Talk by Vikas Kumar
Closing Thoughts
Past WordCamps in Pune has witnessed an influx of attendees from WordPress fraternity. This year the number has already reached 300+ attendees.We are attending this conference, and shortly we would publish what we experienced about it.More information regarding this WordCamp can be found here. Also, follow the official twitter and facebook page of WCPune for further updates.We are going to tweet live updates right from the conference on WPoets channel. See you at the Conference.
Continuous Improvement is a largely data-driven process. It involves testing and analyzing the elements of the current website and performing alterations on the basis of your goals.
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Continuous Improvement is a largely data-driven process involving testing and analyzing the elements of the current website and performing alterations on the basis of your goals.
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For example, if on the basis of analytics data, if a pop-up advertisement about your product on the home page is followed by a large number of drop-offs, you can change or remove that advertisement.
Similarly, by running speed-tests of your pages and performing iterations over the different elements on your site, you can decide which parts to keep and which ones to let go off.
By putting your website on a Continuous Improvement Cycle, you can know what’s working and what’s not working at different stages due to which it will be easy to make informed design decisions. It is also an important step toward getting to know what your customers want!
Adaptive to Changes
The market is changing every minute. In the age of constant digital innovation, a strategy like Continuous Improvement has become a prerequisite.
In today’s dynamic and competitive market, it is essential to nurture a website and not only create it. By consistently gathering insights about your site, it will be easier to give your site a fresh, modern and up-to-date feel.
For instance, a lot of sites today are being viewed not only on desktop screens but also on all sorts of portable mobile devices. With Continuous Improvement, it will be easier to keep up with these shifts and make your business appear adaptive and brand new at all times.
Optimised & Viable
Search-engine optimization is a vital element aimed at increasing the ranking of a website and it is an intrinsic part of Continuous Improvement.
By making smaller changes over a larger period of time you not only make your site more in-tune with the shifts in the market but you also maintain the SEO ranking of your site along the way.
If you look at any of the leading websites today, you will observe that they have made tiny changes over a long period of time instead of sudden transformations.
Be it Amazon or Youtube, they have undergone changes continuously and consistently and in that process, maintained their huge popularity and high ranking.
Helps Consistent Development
Continuous Improvement eliminates the need for short term remedies and instead becomes a constant, ongoing process for the maintenance and development of your website.
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Continuous Improvement eliminates the need for short term remedies and instead becomes a constant, ongoing process for the maintenance and development of your website.
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A successful website remains relevant, viable and up-to-date in the long run. Continuous Improvement enables such consistent development.
Be it the regular updations, backups, strengthening security, regular scans for malware or adopting new features, the Continuous Improvement strategy will ensure that the site is well-equipped and efficient at all times.
Moreover, problems would keep popping up, but by adopting this strategy, it can be possible to pre-empt certain events and be one-step ahead of the tumultuous shifts in the online sphere.
For overall development, it is always advisable to undertake a durable strategy rather than short-lived solutions.
Keeps up with your Brand
A website is essentially a window giving the consumer a sneak-peek into your brand’s world. It has to be reflective of what your brand stands for.
By conducting Continuous Improvement, your website will be able to keep up with the brand-image at all times. Moreover, a website must always nudge the consumers toward becoming associated with your brand in some way or the other.
The website must convert visitors into customers. This can be achieved by examining the visitors of your website, their behavior, and their paths and by using these insights to incur higher traction over a longer period of time.
Conclusion
By adopting the strategy of Continuous Improvement, you will be able to nurture your website and tweak it on the basis of real-time, measurable data. It is true that it is a daunting process that requires arduous and constant effort, but for the long term well-being of any website, it is worth investing in a strategy like this.
Digital ecosystems are the indisputable future of businesses. They are contributing to the evolution of business processes every day and are a major wing of marketing in business.
Due to cloud technology, it is easy to regulate and manage these systems on-the-go. They not only refine communication but also propagate innovation within different industries. The major hurdle in the process of digitization is the cost of this technology as well as the tremendous IT support required to enable the system successfully. Yet, given the rate of contracting costs of technology, digital ecosystems will become very much viable in the near future. Hence, digital solutions (like the ecosystem) must undoubtedly be considered for marketing and promoting your business website.
WordPress was released on May 27, 2003, since then it has grown to world's most popular content management system, which currently powers 30% of the internet.
WordPress will be 15 years old this May 27th, 2018!. WordPress community groups around the world have planned a global event on this day to celebrate its 15th Anniversary.
WordPress communities across India are hosting various meetups to celebrate this occasion. On the agenda of these various meetups, is right from learning sessions, general WordPress discussions, introduction to Gutenberg - the new content editor, experts talks, to sharing stories of how WordPress has changed people's lives. Not to mention these meetups are having some refreshments, Wordpress Birthday cake cutting, with lots of fun and celebration.
Here is a quick list of meetups, sorted alphabetically. Do find some time to attend the event in a city near you to celebrate this milestone event and be a part of this World Wide celebrations. Click on the meetup URL to RSVP.
City
What is planned
Meetup URL
Ahmedabad
WordPress quiz, general WordPress discussion with cake cutting, Swag distribution, and conclusion.
Wordpress introducing session. Following this session, there will be a brief introduction session to Gutenberg - the new content editor for WordPress. Some refreshments (and maybe even a WordPress birthday cake).
It will start from 10:00 am, they are planning general WordPress discussion, a small WordPress quiz, a discussion on implications on GDPR followed by a cake.
From previous years, 14th Wordpress birthday celebrations in India, this year there is a significant increase in the number of meetups taking part in this grand celebration. To be specific number has grown from 8 events to 20 events in this year’s celebrations.
We'll be sharing our celebration photos via the hashtag #wp15. Don't forget to spread the word, let's make this WordPress birthday memorable :)
Last weekend we saw first ever WordCamp Nagpur and after our awesome experience at Kochi and Udaipur WordCamps we were really excited about attending it. If you did not attend the event do check out photos from the event at our Facebook photo album.
Day 1
At WordCamp Nagpur, first day was dedicated to workshops, Anirudha conducted a workshop on Rapid Application Development, which he also documented as an article that you can read and follow the steps. He showed the power of our Awesome Studio plugin to quickly create manage screens.
While, we could not attend all the workshops, we did attended the one on setting up WordPress on VPS and using WP-CLI.
Finally the day ended with plugin pratiyogita, where four participants shared the concept and demoed plugins they had build.
Day 2
Second day of WordCamp Nagpur was day of talks, they had two tracks one specifically for users and another for developers. On day two, Amit was one of the speaker in the Developer Track and he talked about Alternative Development Techniques on WordPress.
Here are slides from his talk
https://www.slideshare.net/teamphp/alternate-development-techniques-on-wordpress
Apart from that we attended talks on using Vue.js for consuming WordPress Rest API, using Composer for managing WordPress projects and panel discussion on making money form WordPress.
Overall Nagpur WordCamp was a very well organized, let's thank the organizers and volunteers of WordCamp Nagpur who worked hard to make this WordCamp such a memorable event.
Now, we are looking forward to WordCamp Kanpur and other upcoming WordCamps in India.
In Januray we told you about WordCamps happening till March this year, after a small break we have another set of 5 WordCamps lined up for you to attend in the remaining part of 2017 in a city near you. If you have never attended any WordCamp before, you must attend at least one of them to know what WordCamp is all about and get the feel of why we attend all of them.
WordCamp Nagpur
WordCamp Nagpur is happening for the first time on 24 & 25th June 2017, even though they had a local WordPress community meetups happening for a long time. It is going to be a two-day multi-track event. On day one they are planning to have workshops and plugin pratiyogita, while on day two they will have talks. Team members from WPoets will be speaking at Nagpur WordCamp.
WordCamp Kanpur
Immediately after WC Nagpur, we are going to have WordCamp Kanpur. It is happening on 9th July 2017 and it will be the first WordCamp that is happening in Uttar Pradesh. They have already announced some of the speakers. If you live in and around Uttar Pradesh, this might be only WordCamp this year that you can easily attend, so go and buy the tickets.
WordCamp Delhi
WordCamp Delhi is happening for the 2nd time, the first one was WordCamp India that has happened way back in 2009, It is the only WordCamp that no one has attended from WPoets. This time Delhi WordCamp is scheduled for 19th August, more details will start coming soon, meanwhile, you can subscribe to their website or follow them on Facebook.
WordCamp Ahmedabad
WordCamp Ahmedabad is happening for the first time on 6th, 7th and 8th October 2017. After a gap of three years, WordCamp is back in Gujrat. WordCamp Ahmedabad is also the first WordCamp in India that is going to happen for a period of three days. Day one is targeted at beginners and students, day two is focused on users and developers while the third day is about contributing back to WordPress. More details will come soon, meanwhile, you can subscribe to their blog or follow them on Facebook.
WordCamp Nashik
The second edition of WordCamp Nashik is planned to happen on 5th November 2017. The last edition of WordCamp Nashik was awesome, you can read our experience here. It was one of the very well organised WordCamps last year, so our expectations are high from this year's edition as well. It is still very early, so for more details, you can subscribe to their blog or follow them on Facebook.
WordCamp Bhopal is still in planning stage and may happen again this year.
It feels good to see so many WordCamps happening in India, from only one WordCamp in 2009 to nine WordCamps in 2017, Indian WordPress community has come a long way. We are expecting to see at least 12 WordCamps happening in India next year.
If you want to stay informed about these WordCamps and more follow us on Twitter or Facebook. If you have any suggestion or comments let us know here.
Apart from birthday celebrations, they have planned for panel discussion on how to expand the WP community, a brief on Translations and potential WordCamp
We went around Kochi and visited Fort Kochi & Abhayaranyam, before flying back to Pune. At Fort Kochi we had a chance to check out some of Kochi Biennale event
Nithin and Abhilash helped us with sightseeing and some great suggestion as to where to go, how to and most important connecting with locals who could understand English.
Here is a small list all the variety of dossa and other food items we tried at Kochi and remembered to take a click before we finished them.
You can check out all the photos of the event in our facebook album. Let's thank all the organisers and volunteers for organising such a wonderful WordCamp Kochi and maintaining the high standards.
We are now looking forward to WordCamp Mumbai, which is in its 5th edition and happening on 25th & 26th March 2017. If you attended WordCamp Kochi then share your experience or comments here.
We started from Pune to Bandra in the afternoon and reached Bandra Terminus around 9 PM. We had two-hour stay at Bandra before our train to Udaipur arrived and around 11:25 we left Bandra.
Day 2
We had awesome Poha for breakfast and for lunch we had fruits and Channa. We reached Udaipur at 3:55 PM, and were checked it at the hotel by 4:30 PM. Since both Amit & Nisha were speaking at WordCamp Udaipur our team was invited to the speaker's dinner. After a refreshing tea, we were ready to explore Udaipur, and the first place we went for was Gangaur ghat.
We met with Abhishek, Vachan and rest of the gang, after spending some time with them we decide to go towards the Rass Leela hotel for the speaker's dinner. It was nearby, so we decided to walk, and for the first time, our reliance on google maps failed us. We reached somewhere in the vicinity of the hotel and we had to basically fall back to old ways of asking for directions to finally reach the venue.
It was a cold night, but the lakeside view made us all forget all about the cold. We had fun eating and mingling with other speakers, volunteers and sponsors. We had a hard time finding an auto to take us back to the hotel, but overall, it was great first day intro to the city of Udaipur.
Day 3
The day of WordCamp. Amit left early for the venue, as he was volunteering and was responsible for swag distribution. While Amit was busy with swag distribution, Savita and Nisha were attending talks.
Anyone coming for the WordCamp Udaipur can be forgiven for thinking if they have come for WordCamp Pune ;) as registration desk was also managed by volunteers from organizers of WordCamp Pune.
During the day we also had some fun with Wappu Sa.
At WordCamp Udaipur, Amit talked about rapid prototyping with WordPress, and Nisha was part of Panel on Women in WordPress. Here are the slides from Amit's talk.
https://www.slideshare.net/teamphp/rapid-prototyping-with-wordpress
Nisha talked about the importance of family support in her career, you should also read her heropress story.
As the WordCamp came to an end, we were once again stuck with a situation of not getting any Uber or Ola to the hotel, and this time Vajrasar came to our rescue and he dropped us back to our hotel.
We collected lot's of goodies from the sponsors of WordCamp Udaipur.
Next, from our hotel we went to after party, we had some great discussions and dinner.
Day 4
We started the day with simple breakfast, and then we went to explore the Udaipur city, we visited a Car Museum.
https://twitter.com/thecancerus/status/825557136163868672
We went back to Gangaur Ghat and had awesome lunch of Dal Batti with WordCampers from Pune and Mumbai. We took a boat ride in lake Pichola to get the awesome view of Udaipur.
Finally, we went to city palace and we walked for almost 2 hours and we meet almost everyone from after party again during the tour.
After city palace tour we were so tired, we called it a day and back to our hotel, this time it was easier to get a cab. Our fun filled stay at Udaipur was over.
https://twitter.com/wpoets/status/825727493055328256
Day 5
We reached Bandar in the afternoon, and back to Pune by evening.
Our trip to WordCamp Udaipur was longest WordCamp trip that we had taken as a team. We came back with the bunch of learnings and managed to attend all talks we were looking forward to. It's time to thank all the organizers and volunteers of WordCamp Udaipur for making it rock, and raising the bar of organising WordCamps in India.
Leave your feedbacks and comments on our facebook post.
WordCamp Pune is happening for the 3rd time tomorrow on 15th January 2017, ( I hope you have bought the tickets ). Pune WordCamp is known for its one-day event with 4 parallel track and extra focus on talks in an Indian language(Hindi, Marathi), this year we have 5 talks in Marathi out of 19 talks. Not only that, as an experiment, we have kept 8 slots open for attendees to give talks like a Barcamp. Two of our poets are part of organising team and two of them are part of volunteering team.
WordCamp Udaipur
WordCamp Udaipur is happening on 28th January 2017, (currently, even they are sold out). This is going to be first WordCamp in Rajasthan, and have some exciting talks, I am personally looking forward to hearing Nirav and Vinodh talk about their experiences. Three of us from WPoets team are going to be part of Udaipur WordCamp.
WordCamp Kochi
WordCamp Kochi is happening on 19th February 2017, (ticket sales will start next week). This is first WordCamp in south India, and we hope this kick starts more WordCamps in southern part on our country. They are looking for sponsors and speakers. One of us will be going to Kochi.
WordCamp Mumbai
One of the oldest WordCamp in India that is still happening(since 2012), WordCamp Mumbai is on 25th and 26th March 2017. They have opened the sale of tickets with early bird discounts. They are also looking for Sponsors and Speakers, and at least 4 poets from WPoets will be attending the event.
We are excited to see the growth of WordPress ecosystem in India, are you?
In November we attended WordCamp Kathmandu, It was the usual one day, two track event.
It was one of the first WordCamp events we have attended that actually started on time. It started with Sakin, the lead organizer for this year's edition recounting the history of WordCamps in Nepal, and why they renamed this year's edition to WordCamp Kathmandu and ended with a panel discussion on career in WordPress. You can check out rest of the photos of the event at our Facebook page.
Amit talked about his pet theme of being able to assemble websites, check the video of his talk below and you can watch other talks at WordPress.tv.
http://wordpress.tv/2016/12/07/amit-singh-stop-coding-start-assembling-your-websites/
We hope he was able to convert at least few people to stop thinking about code, and instead start thinking about solutions.
Overall WordCamp Kathmandu was an awesome experience for us, and we would like to thanks all the organizers and volunteers for putting a great show.
In case you still don't know, WordCamp Pune is around the corner and WordCamp Udaipur is right after.
Last weekend we went to WordCamp Nashik, it was the last WordCamp of 2016 in India. Our experience can be summed in one word 'awesome'.
It was first time that a WordCamp was being organized in Nashik, but they still managed to set a standard for upcoming WordCamps in India. WordCamp Mumbai had set the high bar on content then Nashik has set the high bar for execution.
Amit was part of the business panel as well as volunteer at the Happiness bar.
Even though it was a single day, single track event they managed to cover the needs of everyone. They had advanced and long talks, they had basic and lighting talks and they had panel discussions on contributing to community & starting a business.
The best part was networking area, that actually facilitated the discussions, and during various breaks, people took full advantage of it.
We would like to thank all the Organizers, Volunteers and Speakers of WordCamp Nashik, they have raised the bar for WordCamps in India further.
For us the WordCamp ended the next day with a visit to Tapovan, MilesWeb office and awesome veg thali at Nashik coffee house.
Last weekend we went to WordCamp Bhopal, it was the second WordCamp of 2016 that happened in India. This was a rush event for us as we reached there early morning on the day of event and left by night, so we could to see Bhopal. Next year we will plan it little better :)
In most ways it was the usual WordCamp, except that it was organised by students(from Oriental and LNCT) & for students, which reminded us of WordCamp Jabalpur and we had to keep reminding students not to call us Sir.
Another thing worth noticing was that venue sponsor for the event Laxmi Narayan College of Technology not only provided the venue but they also provided the students with a dedicated room for future WordPress user group meets.
Two of the most popular talks were by Rahul who talked about building high quality WordPress Agency and Nirav who talked about how to become better developer, while Saurabh in his usual style become the most popular person for the day.
In true spirit of WordCamp's all the speakers were seen interacting with students during breaks and I believe attendees got most out of this event during these discussions.
[caption id="attachment_7166" align="alignnone" width="700"] Saurabh talking to students[/caption]
[caption id="attachment_7168" align="alignnone" width="700"] Puneet talking to students[/caption]
[caption id="attachment_7170" align="alignnone" width="700"] Alex talking to students[/caption]
Amit was one of the speakers at WC Bhopal and he talked about how lot of things can be build without writing any code in WordPress and also talked about our initiative in that direction.
http://www.slideshare.net/teamphp/stop-coding-start-assembling-your-websites
During the panel discussion on "Career Opportunity in WordPress", Amit mentioned about our hiring process, and promised to share one of our hiring test online for everyone to try.
https://twitter.com/ethicaladitya/status/779592697325744129
Over all the organizing team did a great job in making WordCamp Bhopal happen, and we would like to thank all of them for putting up a great show.
Now that WordCamp Bhopal is over it's time to prepare for upcoming WordCamp Nashik. If you haven't yet booked your ticket you should do so now.
Last weekend we went to WordCamp Mumbai. This was first WordCamp of 2016 in India, and our experience can be summed by this tweet from Nisha.
https://twitter.com/iNisa/status/709241456742035456
Day 1
We reached the venue by 8:45 AM, and watched the volunteers arrange the registration desk and got our registrations done.
First talk for the day was by Shilpa Shah which set the tone for the day, all the talks on day one were good, I especially wanted to mention two talks from that day, which I think stole the show for us
What Customer Wants by Shilpa - Where she shared her insights on understanding customer expectations. This talk made us think about our customer engagement activities.
WordPress accessibility by Raghavendra - He showed us the importance of accessibility, and pointed to resources. This talk forced us to re-evaluate the accessibility of modules that we are building for Awesome Studio , and we are going to make all of them accessible.
https://twitter.com/wpoets/status/708524522748530688
Day 2
We came little late, and almost missed the first talk by Ramya, all talks of day two were aimed at users of WordPress.
Suggestions by Fairy Dharawat on researching the humor and keeping your mind open for humor helps in content writing, Vijay Nallawala talking about how WordPress enabled him in reaching out to more people for providing support group to people affected by bipolar disease. Naoko shared insights on how WordPress went on to cover 70% of CMS market share despite language barrier.
Though best talk of the day was from Mahangu, where he talked about the Jugaad Way of starting with development, basically the way many of us have learned WordPress development.
https://twitter.com/wpoets/status/708974088451035136
We also suggested to those attendees who found this way of development difficult to use to try Awesome Studio plugin for WordPress.
https://twitter.com/wpoets/status/708976437991112705
We would like to thank all the Organizers, Volunteers and Speakers of WordCamp Mumbai, they have raised the bar for WordCamps in India.
For us day two ended with a visit to Band Stand and Bandra Fort.
In September we had announced the private beta of our Awesome Studio plugin. Since then we have received lots of feedback from our users, and based on them we made many changes to the platform and added documentation.
We now feel confident enough to make it public( internally we have been using awesome studio in production for more than a year), so go ahead and download the plugin from WordPress repository and start assembling you website today.
To understand the flow of Awesome Studio plugin, start by reading our overview article and checkout the list of shortcodes that you can use.
Now that we have released the platform, our next challenge is to add at least 250 modules by coming WordCamp Mumbai, so that you can actually start assembling the website instead of building it.
Now no need to write extra lines of code in theme for the responsive images, WordPress 4.4 handled responsive image using srcset in img html tag. Using this Browser will figure out which image to load based on client's browsers capacity, so its browsers magic now.
Embed Everything
Till now WordPress allows to Embed external videos, tweets using oEmbed, in WordPress 4.4 you can embed posts from other WordPress sites as well. Simply dragging and dropping the link of post will do the job, it will show title, excerpt and features image as well if set.
Twenty Sixteen Theme
WordPress 4.4 came with Twenty Sixteen. Beautifully design with Mobile first principal.
For WordPress Developer and Plugin Authors
REST API infrastructure into Core
WordPress 4.4 comes with REST API infrastructure into Core, now WordPress developer can create new API or use existing API in their own applications and can include Rest API in plugins by adding custom endpoints.
Term Meta
Terms now support metadata as well which was required in most of the complex WebApps is there. Can user add_term_meta(), get_term_meta(), and update_term_meta() to play with terms.
New Objects
WP_Term, WP_Comment, and WP_Network objects are now available for more powerful coding.
Comment form fields gets rearranged, now comment first comes first and then name, email etc.
WordCamp Pune 2015 has released all the videos of the sessions and panel discussion happened on 6th Sep 2015 at Modern College Pune.
Nisha, WPoet's QA lead who is also a WordPress Theme Reviewer shared her knowledge on "Building a Good Quality WordPress theme".
There was a panel discussion on "The Business of WordPress" where Amit had shared his views here is the full video.
All the videos are available on youtube playlist
After a gap of one year, we have a WordCamp happening in Pune on 6th September 2015. It's being organized by Wordex meetup group.
This year it is going to be one day, multi track event and we can promise you that it is going to be better then all other WordCamps that has happened in India. Organizing team has decided to give special focus to हिन्दी and मराठी talks.
You should buy the tickets and attend or you will miss out on best WordCamp in India.
Welcome to Awesome Websites.
In last 6+ years at WPoets we have created 100s of site and web application and only about 10% of them are actually active or upto date, rest are either outdated or no more in existence. The reason we found that those of our customers who were routinely tweaking their website/app based on feedback they received are still up and running, as they kept improving things on their site and engaged with us.
Once this insight hit us, it was no brainier that we need to offer our customers risk-free way to engage with us and improve their website, and Awesome Wesbites was born, so that not only we build but also operate it for you.
It is a Continuous Improvement Subscription Plan to make your website awesome, in this plan we will take full ownership and responsibility of your web presence, and work with your team to ensure those good things you do is also represented beautifully on the web. We will look into visitor analytics and convert it into actionable insights for your business.
Next WordCamp is happening in Mumbai on 15th and 16th march 2014. This edition of WC Mumabi is being organised by Aditya Kane and Alexander Gounder, they have managed to get a very good lineup of speakers covering all aspects of WordPress.
I am personally excited to hear about topics that Brajeshwar, Rahul, Annkur and Ramya are going to talk about, while I still don't know what Ramya will talk, but knowing her it will be useful nevertheless.
If you love WordPress then go buy a ticket to WordCamp mumbai, and let's meet there.
Ohh and before I forget, If you want to know what this WordPress thing is all about and you stay in Pune then you should join Pune WordPress user group, we are meeting on 5th April to discuss just that.
On Quora someone recently asked if it was possible to have an Indian language website in WordPress. I am reproducing my answer that I gave on Quora.
Yes it is possible to create WordPress based blogs and websites in Indian language. It is already translated in various Indian languages, and using following plugins, you can write your post in Indian languages.
Our latest project, an exclusive social networking site for Manchester United fans, on which we have been working since September this year for Aniket Kulkarni, is now out for public beta.
Unitedbuzzz, provides members with all the news they wanted about Manchester United, it’s players, their chants, fixtures, stats, ability to create there own united dream team, chat with other members, follow their stars and during the match ability to follow and comment on matchcast. Now you don’t have to go to ten different websites to get all these informations.
1) Home Page
2) After You login, your activity feed
3) Quick Overview page for ManU
4) Players Page
5) Matchcast
6) Chat with your buddies
What We Did
Created the UI for the Unitedbuzzz
Created the fully compatible BuddyPress template for WordPress
Created a Plugin for Matchcast
Created many widgets to display various information's
Used various types of custom post types needed for displaying and managing all the information's
Integrated Facebook like Video chat on the site.
Integrated and configured various plugins to work together to give full experience.
Just Two months back we had WordCamp Jabalpur in India, and now in about two months 3rd official WordCamp is going to happen on 11th –12th February 2012 10th-11th March 2012 in Cuttack, Odisha. This one is organised with help of Soumya Pratihari, with whom i was fortunate enough to meet in last WordCamp. In case you had missed last WordCamp, you can read about it here and here to know how exciting it was, and why you should attend this one. We are supper excited, and even more excited by the fact that event like WordCamp are happening in smaller cities of India. P.S. Book your (train)tickets now, or it might be too late .
In four days that WordPress “Sonny” 3.3 is out, it has already been downloaded more then 1 million times, and counting.
This shows the popularity of WordPress, and i know there are still sites that have not yet upgraded. Here is a video showing the moment in history of WordPress in case you missed it
I found this infographics about History of WordPress which among other things list all the Jazz legend on whose name releases of WordPress have been named till now. Though this infographics itself is now a year old.
Based on the data from Builtwith, which is as recent as 3rd Oct 2011, WordPress now powers 61.46% site in top one million sites, way more then both Joomla and Drupal.
When the sample was reduced to top 100,000 sites even the WordPress share was whooping 54.07%.
Even for top 10,000 sites, WordPress accounted for 49.72% Sites.
Some neat stats isn’t?
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With its robust capabilities. flexible design options, and an easy-to-use interface, Elementor comes as a boon for both experienced and newbie web developers. Let's get to know more about Elementor.
Divi Builder developed by Elegant Themes, is quickly becoming a favorite among WordPress users. Divi Builder has gained popularity due to its ease of use, vast customization, and varied design features it has. Let's dig in more:
Beaver Builder has made a name for itself in the WordPress community as one of the best drag-and-drop page makers. It makes it easy for both new and experienced developers to create sites that look like professionals made them. Here's a more detailed look:
Visual Composer is a website builder with backend and front-end editing capabilities. Of course, like other page builders, this one also helps non-technical people to easily build websites.
While there are many excellent page builders out there, Visual Composer stands out due to its comprehensive features, dual editing modes, and extensibility. It's both beginner-friendly and robust enough for seasoned developers, making it a versatile choice for a wide range of WordPress users.
WP Migrate DB is primarily focused on database migration. It plays a crucial role in ensuring that your site's data is transferred accurately and efficiently during a migration.
Features:
All-in-One WP Migration is famous among WordPress users for its simplicity and reliability. Its simplicity makes it a favorite among beginners and experts. The plugin's simple UI lets you migrate a website in a few clicks. Despite your lack of website development experience, the simple layout makes transfer easy.
Features:
You can duplicate or clone your current website using UpdraftPlus. When switching to a new host or domain, this feature is really helpful. You can make an exact duplicate of your website using the clone tool without having any impact on the live site. This guarantees that there won't be any downtime or disruptions for your visitors while the migration is taking place.
It's essential to have a reliable way to recover your website during migration in case something goes wrong. UpdraftPlus is excellent at this. With only a few clicks, you can quickly restore your website from a backup. This implies that you can quickly return to a prior state during migration if anything doesn't go as planned without losing data or jeopardizing the integrity of your site.
Features:
Migrate Guru stands out for its amazing speed and efficiency, especially when it comes to large-scale migrations. Migrate Guru has been designed to easily manage a multisite network with several sub-sites, an e-commerce site with thousands of products, or a blog with a lot of content.
Migrate Guru does not export your site to a file and import it on the new server. It uses a real-time transfer method to transport website data from your old server to the new one without making backup files. This direct transfer approach cuts migration time dramatically.
Features:
Though it is known for its backup abilities, BlogVault is also renowned for migrating websites easily and efficiently. BlogVault makes migrating your WordPress website to a new host, domain, or server easy in a few minutes.
Features:
Duplicator's ability to efficiently clone and migrate WordPress websites makes it a top contender among migration plugins. Let’s see why Duplicator remains among the best migration plugins.
Features:
WPVivid offers a comprehensive set of features designed to simplify website migration while maintaining data integrity. It offers an easy user interface, making it usable for people with non-tech experience.
Features:
A key part of retainers is the number of hours spent on custom development. These hours are dedicated to adding custom features to the website that go above and beyond what WordPress already offers. It means building features on top of the website as per the business's needs.
The Wordpress Retainers offered by us include custom development hours that can be used for the following activities:
UI/UX design is an important part of WordPress retainers. It involves creating interfaces that are both visually appealing and easy to use in order to improve the total user experience. It's the first phase before developing the website, where we create low-fidelity wireframes and then high-fidelity web page concepts using tools like Figma, Adobe XD, and many others.
While WordPress Retainers do most of your job, graphic design is often left out. Don’t fret! We got you covered! Most WordPress retainer offerings don’t include graphics design, but we do.
The following graphic design activities can be done as per your needs,
Technical support and monthly maintenance are included in a WordPress retainer. This includes troubleshooting, bug fixes, software upgrades, security patches, plugin, and theme updates (to keep the website secure, reliable, and compliant with the newest WordPress version), and much more.
It’s lunchtime
When talking about the best free WordPress security plugins, Sucuri surely tops the list. Sucuri Security is a well-known WordPress security plugin that offers website monitoring, malware detection, and blacklist monitoring.
It provides a firewall that blocks harmful traffic from reaching your website.
Sucuri also offers an incident response service, which ensures that any security issues are handled quickly and effectively.
Though most of the features are available in the free version, features like the website firewall, SSL support, and more are provided in the pro version.
Key Features:
iThemes Security Plugin focuses on enhancing your site’s security. It provides numerous options in the free version, such as protection against brute force, tracking of file integrity, backups of database files, and two-factor authentication.
The pro version of the plugin offers user activity logging, a WordPress User Security Check, Real-time WordPress Security Dashboard, and many more features.
Key Features:
The All-in-one Security and Firewall plugin offers extensive security features in the free version itself. The features in the free version include hiding the login page from bots by configuring a custom URL for the ‘Admin’ page, user account monitoring, IP filtering, brute force attack prevention by implementing a ‘Login Lockdown’ feature, two-factor authentication, and many more.
The plugin supports best practices, meaning that it prompts users to change their usernames if they have the default "admin" or identical login and display names.
You can add Google reCAPTCHA or simple math CAPTCHA using this plugin.
The pro version of the plugin offers automatic malware scanning, alerts you for the site’s status of blacklisting, reports blocks traffic from specific countries, blocks traffic to specific pages, and many more features.
Key features:
Wordfence Security is an all-inclusive plugin for website protection that includes many useful features. WordPress users widely use it due to its user-friendly interface and consistent upgrades.
A robust firewall, malware detection, and real-time threat intelligence are all part of its extensive security features.
The free version includes two-factor authentication, brute force attack protection, basic firewall protection, a malware scanner, and others.
While the free version of Wordfence covers most of the security issues, the premium version enables the user to get real-time updates on malware scanning and firewall, blocking traffic from specific countries (geoblocking), and support.
Key features:
WPScan is a WordPress security plugin that utilizes the WPScan vulnerability database, which is a continually updated list of WordPress core, plugin, and theme vulnerabilities.
WPScan, the company, is renowned for its open-source WordPress security scanner, and the WPScan plugin brings that same level of scanning to your WordPress site's dashboard.
The plugin is able to scan around 21,000 vulnerabilities in your site, including plugins, themes, and the core software.
The plugin not only identifies vulnerabilities but also provides suggestions and guidelines on how to fix them and improve your site's overall security.
Key features:
If you need a more robust, hands-on security plugin, BulletProof Security is a good option. Along with database security and login security, the plugin also offers firewall protection, but in a pro version.
This plugin comes with anti-spam, auto-restore, monitoring, the Mscan malware scanner, automatic and manual lockout options, and many more.
While the free features cover most of the security parameters, upgrading to the pro version will enhance the security of your site.
It offers advanced features such as quarantine, monitoring of the database and sending an alert if there is any change, an IP firewall that protects the WordPress Plugins folder, allowing only valid image file extensions through Upload Anti-Exploit Guard (UAEG) mode, and much more.
Key features:
Developed by BlogVault, Malcare Security comes with a cloud-based malware scanner that scans your entire website for thefts and fixes them. The plugin helps you to clean your website with the help of a one-click removal tool, even before the search engine detects any problems with your site.
When you install MalCare's firewall, you'll notice a speed boost right away. The reason is that MalCare keeps attacks from getting to your site, which makes it less busy. Failed attacks can drain the site once they reach it.
Based on WordPress hardening measures, MalCare provides various levels of protection, including disabling file editing, blocking PHP execution in untrusted folders, and changing security keys.
Key Features:
Screenshot 4: Local Business Schema in action
BlogVault is a comprehensive backup and restores solution designed specifically for WordPress websites. It provides users with a reliable and user-friendly platform to safeguard their valuable website data and easily recover from any potential disasters or issues.
In addition to backups, BlogVault offers a range of website management features that enhance its value. These include one-click staging environments for testing site changes, malware scanning and removal, and a site management dashboard to oversee multiple websites from a single location.
This comprehensive set of features makes BlogVault a versatile tool for managing and protecting your WordPress sites.
Key Features:
Automattic has released a premium feature for their Jetpack plugin called VaultPress Backups. With this helpful WordPress plugin, restoring to a prior backup of your site is quick and painless.
Jetpack offers a suite of powerful features to enhance the functionality, security, and performance of WordPress websites. The beauty of Jetpack is that it doesn't require you to download and install a bunch of extra plugins.
Thus, you'll only need to use a single plugin, reducing the overall number of plugins that slow down your website.
While it comes with various tools for website management, we'll focus specifically on its backup-related features.
Key Features:
UpdraftPlus will allow you to back up your entire WordPress site to the cloud or download it locally. The plugin supports automated and scheduled backups. You can also choose which parts you want to back up, like themes, plugins, or data.
UpdraftPlus offers more remote storage options than any other WordPress plugin. The free version of the plugin supports cloud backup to Amazon S3, Rackspace Cloud Files, Dropbox, Google Drive, Microsoft OneDrive, Microsoft Azure, FTP/ SFTP servers, and many more.
The premium edition adds incremental backups, site migration to a new domain, and extensive safety reports.
Key features:
Full backups, database backups, and selective file and directory backups are the backup options that BackWPup provides. This feature lets customers personalize their backup plan to meet their unique requirements.
Similar to others, scheduled and automated backups are provided in this plugin.
The plugin supports backup destinations like Google Drive, Dropbox, Microsoft Azure, Amazon S3, and more. Users can store backups offsite to reduce data loss.
Key Features:
This plugin has been developed for non-technical people to migrate their websites from one server or hosting provider to another. The plugin makes it easy for you to back up your site's data (posts, plugins, media, and themes) and upload it to the cloud or local storage with just one click.
The plugin also supports incremental and scheduled backups. The backup frequency can be customized in accordance with your needs: daily, weekly, or monthly.
Key features:
Anyone with minimal experience may quickly and easily create backups, move, and clone their WordPress sites using the Duplicator plugin.
The duplicator plugin provides automated and scheduled backups, and cloud backup storage (OneDrive, Google Drive, FTP, Dropbox, Amazon S3, or any S3 Compatible service).
The one-click migration feature of Duplicator simplifies the process of transferring your website to a new location. There is no other WordPress backup plugin like Duplicator, that allows you to back up a brand-new site. With Duplicator, setting up WordPress and configuring your site takes a few minutes.
Key Features:
Over 700 million free, openly licensed, and public domain works are available in Openverse's library (currently only stock photos and audio).
Users can search the Openverse catalog right in the media tab of the block inserter. Once the image is selected, it gets uploaded and inserted in the content with the correct attribution.
Yoast SEO is one of the best WordPress SEO plugins. The free version provides multiple features, such as analyzing the content of your post or page, XML Sitemaps, social media integration, and many more.
The Yoast SEO Premium provides more sophisticated features like advanced language analysis that helps to write naturally, the use of synonyms and keyphrases that help to make text richer, adding schema markup, optimizing a page for up to five keywords, previewing your page appearance on Twitter and Facebook, and suggesting internal links to guide users to other areas of your site.
Furthermore, Yoast SEO boasts its own website, offering premium support options, a vibrant community in its forum section, an educational blog for SEO insights, and courses catering to beginners, intermediates, and advanced users.
Nevertheless, budget-conscious users can still take advantage of the free version, which outperforms most other WordPress SEO plugins by a significant margin.
Key features:
Rank Math SEO is a multipurpose plugin for your WordPress website. It provides complete on-page SEO management at your fingertips. Rank Math is a lightweight and easy-to-manage SEO plugin for WordPress that consolidates the functionality of several other plugins.
The free version comes with an XML Sitemap, SEO Titles and Meta Descriptions, schema markup, focus keyword analysis to visualize the optimized content with different keywords, and much more.
The premium version provides the user with keyword rank tracking, local SEO integration, Google News, and Video Sitemap, to name a few.
Key features:
The most effective SEO plugin for WordPress is All in One SEO for WordPress (AIOSEO). It helps you improve your search results without learning complicated SEO terms.
XML sitemaps, SEO title and meta tags, schema markup, and social media integration are some of the features available in the free version. The premium features come with more extensions, such as advanced WooCommerce support, local SEO integration, and an advanced robots.txt editor that offers an intuitive interface for editing and managing the robots.txt file of your website, thus controlling search engine crawlers' access to specific areas of your site.
Key features:
SEOPress is an ad-free, premium WordPress SEO plugin. Even the free version is 100% white-labeled and leaves no trace. It's easy, quick, and powerful, and it lets you control the title and meta descriptions for all of your pages, posts, and post types.
It has a simple setup for new users and more complicated controls for those with more experience. As far as capabilities and customization go, it's on pace with the best WordPress SEO plugins available today.
Optimizing tags (Open Graph and Twitter Cards) for sharing on social media; generating sitemaps in XML and HTML; and monitoring site traffic using Google Analytics are a few of the features of SEOPress.
The free edition also includes a content analyzer for site administrators to use while writing articles. More than seventy-five hooks are available to developers for configuring the plugin. The paid version of the plugin comes with additional features such as breadcrumbs optimization, Google structured data types, and many more.
Key features:
Squirrly SEO is one of the finest WordPress plugins for large, unique-content websites with high traffic. To help you improve your WordPress site in all aspects, from its backlink profile to its domain authority, it employs artificial intelligence and has an easy-to-use interface.
The full keyword tracking and data tools make Squirrly SEO stand out. This WordPress plugin is also useful for regional search engine optimization thanks to features like local business schema and Google Earth integration.
Squirrly's SEO recommendations differ from those of the other plugins. To begin, enter the topic you want to write about. You then proceed to compose your piece while the green lights respond to the inputted term.
Key features:
Screenshot 15: FAQ schema code added manually to the post
Celebrating the Women's Power
Historical yearly trends in the usage statistics of WordPress Source: https://w3techs.com
Gifts by secret Santa
Some more secret Santa gifts
Some more secret Santa gifts (2)
Some more secret Santa gifts (3)
Website speed improvements start with your WordPress hosting. It is at the core of your site’s performance and directly influences the website loading time.
If you’re starting, you'll see a lot of shared hosting providers that sell their services as the "best" thing you can get. Here, you get unlimited bandwidth, email space, and even domains bundled into the package.
However, you may soon discover that shared hosting is limited and struggles during peak traffic hours. And that's why shared hosting plans are cheap.
You can get dedicated hosting, managed WordPress hosting, or a virtual private server(VPS) to solve the peak demand problem. These'll cost you more, but you'll get excellent service with fast server performance to boost your website loading times.
We recommend checking out DigitalOcean, SiteGround, and Bluehost. From there, choose the package according to your budget and requirements.
As your site grows, you’ll find your WordPress database filled with a lot of information. However, not all this information is needed to run your site optimally.
For example, the WordPress database contains pieces of information such as revisions, trashed posts, unused tags, deleted comments, etc. The server takes a little longer to get the user’s requests. In simple words, it slows down your website.
You can use plugins such as WP-Optimize or Advanced Database Cleaner to fix this. Both are excellent plugins and let you optimize the database with just one click. Moreover, they’re free to use.
The WordPress ecosystem is huge, but only some of the available plugins/themes are optimized. If you use an unoptimized plugin/theme, you're bound to get problems, including slow load times.
That's why, to give your site the best possible way to load fast, you need to choose a theme and plugin that are properly coded and don't feature unnecessary features.
For themes, check out Themify, Astra, and StudioPress. And, for plugins, you can check out our 10 Must-Have WordPress Plugins for Business Websites.
Website load times differ for different users across the world. This happens because your hosting server is located in one place and serves users worldwide.
To solve this, you can keep a copy of your site on a content delivery network(CDN) that is much closer to the user. It lowers website load times. The only limitation is that it stores static files, including CSS and JavaScript. This means your server will still do some work, preferably less, as static files are served through the CDN.
For CDN, you can use Cloudflare.
Whenever a visitor requests a webpage from your dynamic site, the server compiles and serves the request. This can cost you server performance and slow down your site.
However, you can use a cache plugin to speed up your WordPress site by saving up to 0.5-2 seconds of load time. The cache plugin creates a handy page copy and serves it to visitors without the need to generate a page every time.
There are plenty of good WordPress cache plugins you can try, including W3 Total Cache, WP-Optimize, WP Rocket, and WP Super Cache.
Your WordPress site relies on multiple resources to load properly. Some of it is internally served by the server, while others are requested through external sources such as analytics services, typography, etc.
In an ideal scenario, you cannot completely stop external HTTP requests but can reduce them to improve your site’s speed. To reduce the HTTP requests, check which plugins or services are making the requests. Once found, try to disable them. You can also merge requests into one request to save time.
Images give visitors a visual experience and engage them. If your post has the right images, it’ll perform and convert nicely. However, you need to optimize images so that it doesn’t slow the page down.
To optimize images, you can compress and re-size them through editing software. This will reduce the size significantly. You can also use an image optimization WordPress plugin such as Smush, EWWW Image Optimizer, or Imagify that takes care of image compression during upload.
Imagine a visitor landing on your website through SEO or paid ads. The visitor is browsing through the site and has spent thirty minutes on your website but has not filled out the contact form or called the number you provided on the website.
S/he has gone through all your products or services, about us, and contact us pages but is still hesitant to contact you. Next, your website’s tab is closed and the visitor is never going to come back again. (Use visual analytics tools such as Clarity or Hotjar, which give information on how visitors are browsing your website.)
But the question is, why did the visitor not take the next step of contacting you?
Here are a few reasons,
Have a look at your top three competitors' websites, and compare them with your website.
Compare the top five pages, including the home page, any products or services, and contact us.
Analyze where your website stands in terms of content, user experience, loading times, website traffic, and keywords that you rank for on search engines.
If you feel that their website is better than yours, informs better, and establishes trust faster, then congrats you are losing out to them.
Does your website design look like it's from another era? Then it's time for redevelopment.
if your website was created more than 1.5 years ago, it's time for an upgrade.
Why more than 1.5 years?
Based on our experience, if the website is stagnant and non-maintained for that amount of time, it reaches a saturation point beyond which it becomes unengaging and outdated. One cannot have an old website that stays as it is for five to ten years and still expect it to generate business.
So why has it not been upgraded?
Typically, business owners delay website redevelopment for the following reasons
If your brand has changed or you are planning to rebrand, then it's time for your website to change too.
Typically, companies rebrand for the following reasons
WordPress primarily being a blogging platform is full of content. It consists of Posts & Pages containing text, images & videos, etc. Content is loved by Google and is one of the main reasons why Google loves WordPress.
Next, the search engine friendly features of WordPress (along with the integration of third-party plugins like Yoast ) makes sure that the necessary information is available for search engine spiders to consider, relevant to keyword searches that are done.
SEO friendly features of WordPress are,
Today there’s a constant influx of the users using search engines like Google and others. Moreover, that number is ever increasing. Also, there’s no doubt that the traffic from these search engines is one of the primary sources of leads for any website.
The significance of search engine optimization has become more relevant than ever before.
Yoast SEO plugin helps in search engine optimization of your WordPress business website.
It helps create better content using its inbuilt SEO analysis tool, which analyzes different aspects of copy text such as post title, focus keyword, meta description and among other things which helps improve the ranking of your website on search engines.
A beginner guide for this plugin can be found here.
Business websites struggle for generating high-quality leads. OptinMonster is a smart lead generation tool that can transform your WordPress website into a lead generation machine.
It is the best lead generation plugin that lets the user create and integrate effective signup forms a.k.a. opt-in forms on the website to collect emails address; helps in building a database out of it.
This user-friendly plugin will let you modify and customize the optin-forms, perform A/B tests, and most importantly it provides analytics and reports for the same.
The plugin comes with a range of pre-built templates, which a novice user can start using to create exceptional opt-in forms in a few minutes. It can be easily integrated with third-party newsletter services like MailChimp, Aweber, Constant Contact, Campaign Monitor etc.
Web Security, in general, is about risk reduction, not risk elimination. Securing a website is not a one-time activity since its always prone to various threats, attacks and is always at risk. Keeping a website secure is a continuous process requiring frequent assessments periodically.
Sucuri Security WordPress plugin is built by a reputable, globally-recognized company named Sucuri Inc which also offers website security software and services to businesses of all sizes around the world.
The plugin is one of the best when it comes to providing security. It protects the WordPress website from potential viruses, malware, as well as from DDoS attacks using its robust safety features.
The plugin monitors the website continuously from a security perspective thus avoiding or eliminating any threats. We can also configure security alerts which notifies whenever there is any suspicious activity happening on the website like, multiple failed attempts when trying to login into the WordPress admin section.
Sucuri’s built-in website firewall filters all the traffic through one of the various Points of Presence that it has around the world. Read more here for more details on how to use this Plugin.
Page load speed of the website is one of the important aspects to keep in mind while building a WordPress website. Page speed gives better user-experience since website visitor will switch to another website if the page load time is more than a few seconds. Also from the SEO perspective page speed helps boost the rankings on search engines like Google.
Page load times can be improved using caching techniques. It is one of the primary ways to significantly improve website performance.
To leverage caching in WordPress, a plugin such as W3 Total Cache helps a lot.
This plugin when configured will help cache posts & pages as static HTML files so that when the user requests the same page again, the cached version of it is served to the user. This helps avoid server serving the same page to the same visitor.
The main advantage of this is that the page load time of cached pages is significantly low which helps optimize the site performance.
W3 Total Cache also offers transparent content delivery network integration with different types of CDN (mainly Origin Push or Origin Pull) to further optimize the site's performance.
The plugin allows us to customize the look of your WordPress website. It helps style any element on websites such as background, color, size, margin, padding, and among other things.
It also allows us to save various versions of the designs so that they can be compared later, making it easier to decide which design looks better before activating the same.
CSS Hero plugin is loved by WordPress users since now they can design their website without knowing any technical stuff such as HTML & CSS and among other things.
The Nivo Slider is one of the premium WordPress plugins (a lite version is also available) designed by Dev7Studio.
The plugin is famed for being a user-friendly WordPress Content slider creator. The users of the plugin find it easy to use, design & manage sliders on their WordPress website.
Images can be added to the Nivo slider manually or can be imported from existing WordPress media or even can be added from social media platforms such as Instagram, Flickr, Dribble etc.
Super Socializer makes integration of Social Login, Social Share and Social Comments on your website a breeze.
Some of the benefits this plugin offers are,
If your website is into monetizing business, or something related to affiliate marketing, then ThirstyAffiliates plugin is the right choice for you. The plugin lets you insert affiliate links directly within blog posts & pages effortlessly.
It is one of the best business plugin designed for bloggers who intend to make money through their website and is also the most favored plugin amongst them.
The plugin helps manage your affiliate links, along with a complete review of its stats showcasing how your links are performing.
MonsterInsight is one of the most powerful plugin which effortlessly connects Google analytics with your website. It makes easy for you to review the analytics of the website right in the WordPress dashboard.
The plugin is easy to set-up as all you need to do is connect it with your Google Analytics account. The plugin lets you see all crucial metrics right from the WordPress dashboard eliminating the need moving back and forth between Google analytics account and WordPress.
If you are looking for a “simplified Ad management” tool for your WordPress website then Adsanity is the perfect plugin to do the same. Its one of the best plugin in its category offering management of self-hosted and network ads on your WordPress site.
This plugin has a user-friendly interface from where you can create and manage your Ad campaigns. Users can also see how their ads are performing along with essential statistics such as the number of views and clicks.
A Knowledge Base (KB) is an online library or a bank of information that runs on the basic principle of self-service. It is made up of valuable pieces of information such as FAQ’s, blogs, white papers, case studies, manuals, policy guidelines, workflows—essentially all the ins and outs of a given company’s business, and industry. It acts as a preliminary source of information for consumers.
The reason that really makes Knowledge Base, and its management such a promising venture, is the potential of inbound marketing that it brings to the table.
Traditional (outbound) marketing ventures such as advertising are slowly becoming obsolete in the digital space. Features such as AD blockers, the expense that such initiatives bear, and their growing unpopularity among users, have cast them into an unfavourable light, both with business owners and investors.
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[aw2.this html]A Knowledge Base will improve customer interactions[/aw2.this]
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Knowledge Base offers the flexibility, control, as well as relative cost-efficiency of content creation and social media marketing. It is a far more meaningful way for businesses to target consumers, mainly because it presents the potential for a conversation that is comparatively personal and beneficial for both parties.
Having a singular source that has all the necessary information permits people to visit the Knowledge Base at their own convenience. They don’t have to worry about being redirected from one employee to another.
Neither do they have to worry about whether or not they are asking their questions at an appropriate time. Due to this queries are solved faster and more effectively in a single attempt.
The Knowledge Base eliminates the need to hire people simply for the purpose of answering questions. It also eliminates the costs of running several different communication platforms for customers to reach.
A Knowledge Base may even be useful as a reference point when new employees are still getting familiar with the company.
When customers can have their questions solved in a simple and systematic manner, their loyalty to the company is guaranteed. Smooth operation creates appeal and hence builds a larger consumer base.
Having a Knowledge Base increases the number of people using the company website as well.
A Knowledge Base will only improve customer interactions. Hence the necessity for a Knowledge Base cannot be disputed. They are customizable to fit the individual needs of the company. But while designing your Knowledge Base, there are a few things that must be considered.
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[aw2.this html]Knowledge Base offers the flexibility, control, as well as relative cost-efficiency of content creation and social media marketing[/aw2.this]
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While, we could not attend all the workshops, we did attended the one on setting up WordPress on VPS and using WP-CLI.
Finally the day ended with plugin pratiyogita, where four participants shared the concept and demoed plugins they had build.
Day 2
Second day of WordCamp Nagpur was day of talks, they had two tracks one specifically for users and another for developers. On day two, Amit was one of the speaker in the Developer Track and he talked about Alternative Development Techniques on WordPress.
Here are slides from his talk
https://www.slideshare.net/teamphp/alternate-development-techniques-on-wordpress
Apart from that we attended talks on using Vue.js for consuming WordPress Rest API, using Composer for managing WordPress projects and panel discussion on making money form WordPress.
Overall Nagpur WordCamp was a very well organized, let's thank the organizers and volunteers of WordCamp Nagpur who worked hard to make this WordCamp such a memorable event.
Now, we are looking forward to WordCamp Kanpur and other upcoming WordCamps in India.
WordCamp Bhopal is still in planning stage and may happen again this year.
It feels good to see so many WordCamps happening in India, from only one WordCamp in 2009 to nine WordCamps in 2017, Indian WordPress community has come a long way. We are expecting to see at least 12 WordCamps happening in India next year.
If you want to stay informed about these WordCamps and more follow us on Twitter or Facebook. If you have any suggestion or comments let us know here.
We left the hotel early to reach the venue of WordCamp Kochi in time, we did our registrations and started visiting sponsor booths to collect the goodies before they get over :)
Amit was volunteering at the Happiness Bar helping attendees with WordPress related problems, he was also giving a talk on Creating MVP with WordPress and shared the case study of Ask Careers who had successfully used the MVP approach to validate their idea.
https://www.slideshare.net/teamphp/building-minimal-viable-product-mvp-with-wordpress
WordCamp Kochi had some great line-up of speakers, we learned few things from them and we are making some changes at WPoets based on what we learned at Kochi.
Hari introduced the youngest volunteer at WordCamps in India, he started blogging at age 8, and now he is just 13 years old and now builds Android apps.
Afterparty of WordCamp Kochi was made special by cutting a cake for Wappu and lots of talk, but the best part was the after-after-party trip to Pai Dossa. We eat dossa after having full dinner at 12 AM in the night. I think this would the highlight of WordCamp Kochi.
Nithin and Abhilash helped us with sightseeing and some great suggestion as to where to go, how to and most important connecting with locals who could understand English.
Here is a small list all the variety of dossa and other food items we tried at Kochi and remembered to take a click before we finished them.
You can check out all the photos of the event in our facebook album. Let's thank all the organisers and volunteers for organising such a wonderful WordCamp Kochi and maintaining the high standards.
We are now looking forward to WordCamp Mumbai, which is in its 5th edition and happening on 25th & 26th March 2017. If you attended WordCamp Kochi then share your experience or comments here.
It was a cold night, but the lakeside view made us all forget all about the cold. We had fun eating and mingling with other speakers, volunteers and sponsors. We had a hard time finding an auto to take us back to the hotel, but overall, it was great first day intro to the city of Udaipur.
Anyone coming for the WordCamp Udaipur can be forgiven for thinking if they have come for WordCamp Pune ;) as registration desk was also managed by volunteers from organizers of WordCamp Pune.
During the day we also had some fun with Wappu Sa.
At WordCamp Udaipur, Amit talked about rapid prototyping with WordPress, and Nisha was part of Panel on Women in WordPress. Here are the slides from Amit's talk.
https://www.slideshare.net/teamphp/rapid-prototyping-with-wordpress
Nisha talked about the importance of family support in her career, you should also read her heropress story.
As the WordCamp came to an end, we were once again stuck with a situation of not getting any Uber or Ola to the hotel, and this time Vajrasar came to our rescue and he dropped us back to our hotel.
We collected lot's of goodies from the sponsors of WordCamp Udaipur.
Next, from our hotel we went to after party, we had some great discussions and dinner.
Finally, we went to city palace and we walked for almost 2 hours and we meet almost everyone from after party again during the tour.
After city palace tour we were so tired, we called it a day and back to our hotel, this time it was easier to get a cab. Our fun filled stay at Udaipur was over.
https://twitter.com/wpoets/status/825727493055328256
Our trip to WordCamp Udaipur was longest WordCamp trip that we had taken as a team. We came back with the bunch of learnings and managed to attend all talks we were looking forward to. It's time to thank all the organizers and volunteers of WordCamp Udaipur for making it rock, and raising the bar of organising WordCamps in India.
Leave your feedbacks and comments on our facebook post.
We are excited to see the growth of WordPress ecosystem in India, are you?
It was one of the first WordCamp events we have attended that actually started on time. It started with Sakin, the lead organizer for this year's edition recounting the history of WordCamps in Nepal, and why they renamed this year's edition to WordCamp Kathmandu and ended with a panel discussion on career in WordPress. You can check out rest of the photos of the event at our Facebook page.
Amit talked about his pet theme of being able to assemble websites, check the video of his talk below and you can watch other talks at WordPress.tv.
http://wordpress.tv/2016/12/07/amit-singh-stop-coding-start-assembling-your-websites/
We hope he was able to convert at least few people to stop thinking about code, and instead start thinking about solutions.
Overall WordCamp Kathmandu was an awesome experience for us, and we would like to thanks all the organizers and volunteers for putting a great show.
In case you still don't know, WordCamp Pune is around the corner and WordCamp Udaipur is right after.
Even though it was a single day, single track event they managed to cover the needs of everyone. They had advanced and long talks, they had basic and lighting talks and they had panel discussions on contributing to community & starting a business.
The best part was networking area, that actually facilitated the discussions, and during various breaks, people took full advantage of it.
We would like to thank all the Organizers, Volunteers and Speakers of WordCamp Nashik, they have raised the bar for WordCamps in India further.
For us the WordCamp ended the next day with a visit to Tapovan, MilesWeb office and awesome veg thali at Nashik coffee house.
In most ways it was the usual WordCamp, except that it was organised by students(from Oriental and LNCT) & for students, which reminded us of WordCamp Jabalpur and we had to keep reminding students not to call us Sir.
Another thing worth noticing was that venue sponsor for the event Laxmi Narayan College of Technology not only provided the venue but they also provided the students with a dedicated room for future WordPress user group meets.
Two of the most popular talks were by Rahul who talked about building high quality WordPress Agency and Nirav who talked about how to become better developer, while Saurabh in his usual style become the most popular person for the day.
In true spirit of WordCamp's all the speakers were seen interacting with students during breaks and I believe attendees got most out of this event during these discussions.
[caption id="attachment_7166" align="alignnone" width="700"]
Saurabh talking to students[/caption]
[caption id="attachment_7168" align="alignnone" width="700"]
Puneet talking to students[/caption]
[caption id="attachment_7170" align="alignnone" width="700"]
Alex talking to students[/caption]
Amit was one of the speakers at WC Bhopal and he talked about how lot of things can be build without writing any code in WordPress and also talked about our initiative in that direction.
http://www.slideshare.net/teamphp/stop-coding-start-assembling-your-websites
During the panel discussion on "Career Opportunity in WordPress", Amit mentioned about our hiring process, and promised to share one of our hiring test online for everyone to try.
https://twitter.com/ethicaladitya/status/779592697325744129
Over all the organizing team did a great job in making WordCamp Bhopal happen, and we would like to thank all of them for putting up a great show.
Now that WordCamp Bhopal is over it's time to prepare for upcoming WordCamp Nashik. If you haven't yet booked your ticket you should do so now.
First talk for the day was by Shilpa Shah which set the tone for the day, all the talks on day one were good, I especially wanted to mention two talks from that day, which I think stole the show for us
For us day two ended with a visit to Band Stand and Bandra Fort.
2) Category Page Listing
3) Single Blog Page
2) After You login, your activity feed
3) Quick Overview page for ManU
4) Players Page
5) Matchcast
6) Chat with your buddies
.
2) Single Page
I am here in Jabalpur for WordCamp Jabalpur, and for next two days i am going to talk about it on our twitter account so don’t forget to follow it.
When the sample was reduced to top 100,000 sites even the WordPress share was whooping 54.07%.
Even for top 10,000 sites, WordPress accounted for 49.72% Sites.
Some neat stats isn’t?
To use it, all you have to do is, go to Appearance->widgets and put the widget in widgetized area of your theme. You can download the plugin directly from WordPress Plugins Repo.
If you have any questions, just leave a comment below.
