Building Digital Herds of Success for Global Leader in Bovine Genetics

About the Client/Project

Location: Pune, India
Project Duration: 12 Weeks
Industry: Pharma and Biotech
Team Size: 9
Work Type: Design, Development, Migration

Genus Abs India - Maximizing The Potential Of Dairy Farms Throughout The World.

Genus ABS India, a global leader in bovine genetics and artificial insemination services, provides farmers with the tools to maximize livestock productivity.

Known for innovation and a farmer-centric approach, their services drive the agriculture sector towards sustainable growth. Their website serves as a critical resource for education, product listings, and engaging their vast farmer network.

Website URL: www.genusabsindia.com

Problem Statement and Solution

Problem Statement

Genus ABS India faced multiple challenges with its existing website:

Outdated Design: The website lacked a user-friendly interface and visual appeal, failing to engage its audience effectively.
Content Overload: With a vast portfolio of resources, products, and farmer-focused content, navigating the website was cumbersome.
Performance Issues: Slow load times and inconsistent responsiveness across devices created a poor user experience.
Limited Scalability: The backend struggled to manage frequent updates and high traffic spikes during promotional campaigns.
Maintenance Gaps: Without regular maintenance, the site suffered from security vulnerabilities, broken links, and outdated plugins.

Solution

Our mission was to transform the website into a visually engaging, high-performing, and easily manageable platform that aligned with Genus ABS India’s innovative approach. We focused on:

Key highlights included:

Design Overhaul
- A refreshed, modern design that communicated trust and innovation.
Regular Monitoring
- Proactive maintenance services to ensure smooth operations and robust security.
Scalability Ready
- Scalable development with custom WordPress solutions for seamless content management.

Approach we took

Development to Educate Connect & Inspire

Through strategic design, tailored WordPress development, and proactive maintenance, we empowered Genus ABS India with a platform that aligns with their mission of innovation and farmer engagement. The website now stands as a dynamic tool to educate, connect, and inspire their audience while supporting business growth.

The Approach

Design Overhaul
- Collaborated with Genus ABS to deeply understand their brand, audience, and goals.
- Designed an intuitive user interface with easy navigation to highlight their product portfolio and educational resources.
- Incorporated engaging visuals, impactful typography, and brand-consistent colors to resonate with their audience.
Custom WordPress Development
- Built a custom WordPress theme optimized for performance, scalability, and security.
- Implemented advanced content management features to allow the team to update resources and campaigns independently.
- Integrated multilingual capabilities to cater to farmers across India.
- Optimized for mobile-first performance, ensuring a seamless experience across devices.
Performance Optimization
- Leveraged caching, minified scripts, and responsive images to improve site speed and load times.
- Integrated analytics tools to track user engagement and optimize accordingly.
Continuous Maintenance Services
- Set up automated backups and frequent security audits to mitigate vulnerabilities.
- Provided ongoing support for updates, troubleshooting, and enhancing features based on user feedback.
- Delivered monthly performance reports to ensure alignment with business objectives.

Team Size and Composition

Developers

2

Designers

2

Project Manager

1

Webmaster

1

DevOps

1

Business

2

Features / UI Highlights

Result and Metrics

Quantitative

Page Load Time: Reduced by 50%, enhancing user satisfaction.

Bounce Rate: Decreased by 40% due to better navigation and performance.

Engagement: Time spent on the site increased by 30%, reflecting improved content accessibility.

Content Updates: Reduced update time by 60% with streamlined backend functionality.

Qualitative

A visually modern and user-centric platform that strengthened Genus ABS India’s digital presence with streamlined internal workflows, allowing their team to focus on strategy rather than website issues.

This also enhanced credibility and trust with farmers through an engaging and informative website.

Testimonial

WPoets transformed our vision into a stunning, high-performing website. Their continuous support and expertise have made all the difference in keeping us connected with our farmer community.