Scaling Content, Performance, and User Experience: A 1800 page Overhaul

About the Client/Project

Location: New Delhi, India
Project Duration: 6 Weeks
Industry: Technology
Team Size: 9
Work Type: Migration, Design, Development

Newgen Software - Powering digital transformation with innovative automation solutions.

Providing cutting-edge enterprise software for process automation, content services, and customer communication, Newgen Software Technologies Ltd. is a global leader in digital transformation solutions. With clients across 70+ countries, their solutions empower organizations in financial services, insurance, government, and beyond.

Website URL : www.newgensoft.com

Problem Statement and Solution

Problem Statement

Newgen’s previous WordPress website had grown unwieldy over time with:

Content Overload: Managing over 1,200 pages and 800 blogs became a logistical nightmare, with users struggling to navigate the sprawling site structure.
Performance Bottlenecks: The website’s look and feel failed to reflect NewgenSoft’s innovative brand, impacting user engagement and credibility.
Outdated Design: Slow loading times and inconsistent responsiveness frustrated visitors, particularly on mobile devices and international networks.
Scalability Issues: The backend was ill-equipped for efficient content updates or future feature additions, hindering the marketing team’s agility.

Solution

We executed a comprehensive redesign with an optimization plan all adhering to the timeline that was mutually discussed and decided with the team of NewGen Soft:

Key highlights included:

Migration with Scalability in Mind
- Transferred 1,200+ pages and 800 blogs to a streamlined WordPress environment while preserving SEO rankings and metadata.
Modernized Design
- Created a visually compelling, user-focused interface with intuitive navigation and dynamic, interactive elements.
Performance Overhaul
- Enhanced page speed, implemented CDN caching, and optimized media assets, cutting load times by over 50%.
Scalable Backend
- Built a modular, user-friendly WordPress framework, enabling the marketing team to update content effortlessly and accommodate future growth.

Approach we took

Re-Hauling to Scale with Engaging Digital Experience

To revamp NewgenSoft’s extensive website, we followed a systematic, multi-phase approach that ensured seamless content migration, a modernized design, and exceptional performance. Here’s a detailed breakdown of how we tackled the project.

The Approach

Discovery and Strategy
- Website Audit: We conducted a comprehensive review of NewgenSoft’s existing WordPress site, analyzing content architecture, design inconsistencies, performance bottlenecks, and SEO strengths.
- Collaborative Workshops: Partnered closely with NewgenSoft’s marketing and content teams to understand their needs, identify pain points, and align on goals for user experience, scalability, and branding.
- Defined clear objectives: Created a detailed roadmap encompassing content migration, design elements, performance improvements, and backend scalability.
Content Migration and Optimization
- Strategic Migration: Migrated over 1,200 pages and 800 blogs while preserving URLs, metadata, and internal links to maintain SEO equity.
- Content Streamlining: Consolidated redundant or outdated pages to declutter the site, ensuring a leaner and more relevant content library.
- SEO Integrity: Redirected all legacy URLs seamlessly, preventing broken links and safeguarding search rankings.
Design Overhaul
- Modern Aesthetic: Designed a clean, professional interface that reflects NewgenSoft’s innovative brand while maintaining usability.
- Responsive Design: Implemented a mobile-first approach, ensuring flawless functionality across devices and screen sizes.
- Dynamic Elements: Introduced animations, hover effects, and interactive carousels to engage users and highlight key content.
Performance and Optimization
- Code Minimization: Reduced CSS and JavaScript overhead to accelerate load times.
- Media Optimization: Compressed images and implemented lazy loading to improve site speed, particularly for global visitors.
- Caching and CDN: Leveraged CDN and server-side caching to deliver content faster and more reliably worldwide.
Scalable Backend Development
- Modular Framework: Built a customizable WordPress backend with reusable components, enabling NewgenSoft’s team to:
  - Create new pages and layouts without technical assistance.
  - Easily update and manage blogs, case studies, and multimedia content.
- User-Friendly Tools: Integrated drag-and-drop functionality and pre-built templates for faster content deployment.
Testing and Feedback Loops
- Cross-Browser Testing: Ensured compatibility with all major browsers and devices.
- Performance Benchmarks: Ran iterative tests for load times, interactivity, and overall site responsiveness to achieve optimal metrics.
- Usability Testing: Incorporated real-world feedback to refine the user experience and fix any navigation or design issues.
Feedback and Iteration
- Collaborative Review: Shared drafts and prototypes with NewgenSoft’s team at every milestone, integrating their feedback into the final product.
- Post-Launch Support: Provided training and resources to NewgenSoft’s marketing team, ensuring they could fully leverage the new platform’s capabilities.

This multi-faceted approach allowed us to transform NewgenSoft’s website into a visually stunning, high-performance platform that enhances user engagement, simplifies content management, and supports the company’s long-term growth.

Team Size and Composition

Developers

3

Designers

1

Project Manager

1

Webmaster

1

DevOps

1

Business

2

Features / UI Highlights

Result and Metrics

Quantitative

55% faster load times with optimized infrastructure. There was a 20% growth in organic traffic within 3 months post-launch with reduced content update time by 60%.

Qualitative

A bold, responsive design that amplified NewgenSoft’s brand presence empowered the marketing team with tools to create pages without developer support.

Visual

Implementation of the design language throughout the website uniformly that adhered to the brand guidelines of Newgen Software.

Testimonial

Our new website is a game-changer. The migration of over 2,000 pages was handled flawlessly, and the final design is modern, fast, and intuitive. Updating content is now effortless—our marketing efforts are stronger than ever!