A few years back, in 2015, we introduced Awesome Websites, which is a subscription-based, fully managed, results-oriented solution for businesses website.
This article discusses the following topics,
- What is Awesome Website
- Why we created Awesome Plans, a subscription-driven service.
- What we offer
- How we are Different
- How your business can Qualify for “Awesome Website” service
1. What is Awesome Website
Awesome Websites is state of the art service offered by us for developing enterprise websites.
It’s based on the continuous improvement process which employs incremental improvement of a website over time, replacing traditional all at once approach, better fit for continually growing and evolving business organizations.
Awesome Websites is based on a continuous improvement process which employs incremental improvement of a website over time, replacing traditional all at once approach, better fit for continually growing and evolving business organizations.
We consider a website to be “Awesome” when it can demonstrate the following qualities,
- Brand:
- The website must reflect and add to the brand proposition of the business.
- Adaptive
- The website should be adaptive and must take advantage of the screen it is on, to show the right information, beyond just a responsive site.
- Enabler
- The website should be beyond a Static site. It should enable business workflows to achieve more with less effort.
- Optimized
- It should be continuously optimized to adapt to its visitor behavior.
- Data-Driven
- The Website should be continuously improved upon with feedback from the Analytics. It should leverage valuable insights hidden in data about the website’s visitors.
- Should do its job
- The website is a vital primary marketing tool. It’s an online conversion machine, working in parallel with other offline marketing strategies.
2. Why we created Awesome Plans, a subscription-driven service
The long and short of the story is,
“Having created hundreds of websites for the customers over the last 10+ years, we have garnered keen insights on what works, and what doesn’t work for the web. We have distilled these insights into a comprehensive improvement plan for our client’s website and created a subscription-driven program to make their website awesome.”
Let’s elaborate more on it.
We have been part of many customer journeys. We have seen what had worked for them and what did not. At times things that had worked for a particular client did not work for the other.
Few factors that led us to design Awesome Plans were,
Unengaging, non-maintained and outdated business website had a negative impact on its visitors.
In the past, we have built hundreds of websites, which languished because it never got updated. It almost stayed the same for a long period of time as they were at the time of launch. It never gave the returns that it should have given.
In the past, we have built hundreds of websites, which languished because it never got updated. It almost stayed the same for a long period of time as they were at the time of launch. It never gave the returns that it should have given.
While they performed at its best for a period ranging from a few months to a year or so, but over the period it reached the saturation point, beyond which it was never the same website as it was when it was built.
By reaching the saturation point, it didn’t mean that the website stopped working, but it started having the following symptoms,
- The website was not visually appealing as it was when launched or as compared to current trends.
- The business had outgrown. It has evolved over the years, but the website doesn’t go hand in hand with this change.
- The Website didn’t incorporate the change in the marketing strategy of the business which had changed over the period.
- Visitors were not much interested in the website as they were initially.
- The content was not engaging anymore, or even worse, the information about products and services was not up to date.
- The Website looked stagnant and outdated.
and the list can go on.
We needed a solution which would address these issues.
Drawbacks of Traditional Web Development process
The clients for whom we were developing websites, always came back with requirements small or big.
Once the requirements came in, both sides had to sit and discuss what needs to be built, how its gone be achieved, how much time it will take, and the most crucial part, what is the effort and cost for that change.
All good so far, but things we never easy as they looked.
Clients requirements would change, even in the later stages of the development, more changes would happen closer to project deliveries which would change the scope of work.
To accommodate these changes, we had to re-quote, renegotiate, which affected our efforts and the most critical thing, clients expenditure.
On our end, we had to align the resources such as designers, developers, project manager’s etc. across projects according to the need of the hour.
And to complicate things more, multiple such projects were running in parallel.
This traditional web development process was cumbersome and inefficient, costing time and money for both the stakeholders, we and our clients.
Drawbacks of Traditional “Fixed Price Cost” Model
Working with fixed price model for website development looked easier, cheaper and more profitable in the beginning.
Working with fixed price model for website development looked easier, cheaper and more profitable in the beginning.
However, again, it was not the case as it looked.
Clients came to us for either development their website from scratch or some maintenance tasks of their existing website.
Whatever the case based on the requirement, the time, cost and effort required for that project or task was estimated.
The cost was an important parameter in the estimate. Majority of times, our client’s would need a certain amount of time discussing with all the stakeholders within their organization to allocate the required budget.
On our end, we had to take deposits upfront (minimum 50% or more of project cost) to start the work.
These upfront costs were a barrier to many customers, and it looked like initial entry cost was high, even if the price was divided into smaller payment milestones.
And needless to stay that the project requirement would undoubtedly change.
In short Back and forth SOW for changing client requirements, negotiations, and renegotiations of the estimate, rearranging payments milestones, countless amount of time that was spent but not billed, awkward late-payment reminders through emails, phone calls. All these things were costing us in terms of time and money.
We knew we needed a better pricing model.
Clients needed True partnership, on an Ongoing Basis
Not all of our clients were tech-savvy. Most of them wanted to offload their technical requirement to a team of experts who are reliable, talented, experienced and most importantly, who are willing to take responsibility for their business website.
We defined our services and Bundled them into a subscription model called “Awesome Plans.”
Also, the client’s didn’t want to invest internally hiring tech team and manage them by themselves. All they wanted is access to the tech team, which is always available, listening to them whenever they are in need.
Going through these factors mentioned above, some trial and error tactics, connecting the dots from the experiences that we had, We came up with a bespoke solution which addresses almost all the problems and most importantly which will work for broad categories of clients.
3. What we offer
Currently, as of now writing this blog post, we have three subscription plans.
Depending on the client’s needs, they can choose a plan which is the best fit for their business.
Following Awesome Plans are available,
- BASIC: Business Websites
- A starter plan designed for targeting entry-level SMEs
- PRO: Marketing Portals
- Best suited for mid-level SMEs
- EPIC: Business Workflow
- Best suited for Enterprise clients.
For a comprehensive list of what’s included with each of plans, please visit this URL.
4. How we are Different
Being a part of the Software industry, specifically being into the WordPress ecosystem, there are N number of Companies, Agencies, & Freelancers who offer WordPress based services which are more or less similar.
The fact that we incorporate “Continuous Improvement Process” to build “Awesome Websites” sets us apart from the rest of the service providers in the same niche.
Making it extremely difficult for prospects to choose from these options.
The following section describes how we are different and how our solutions are better than similar competitors in the niche.
Business Solutions based on Continuous Improvements
The fact that we incorporate “Continuous Improvement Process” to build “Awesome Websites” sets us apart from the rest of the service providers in the same niche.
Traditional website development approach leads to a website which is stagnant, non-maintained, outdated.
CI approach breaks from this conventional way, to continuously improve and deliver a website which will always be fresh, up-to-date and on the cutting edge.
Having years of experience under our belts and diverse expertise helps us take up and solve the complex business challenges.
Reliable Experts that can be banked on
We are a team of experts who are creative, talented, reliable, professional and experienced.
Having years of experience under our belts and diverse expertise helps us take up and solve the complex business challenges.
And the most important part, we take full responsibility for our clients business website.
Services Beyond Traditional Retainers
Our services go beyond traditional retainers. Traditional retainers generally consist of following services
- Free Hosting
- Uptime Monitoring
- Daily Backups
- Minor Tweaks, Fine-Tuning of the website.
- Plugins and Theme updates
- Virus and Malware Scanning
etc.
We offer these services by default in our Awesome Plans; on top of it, we provide features that stand out from the crowd.
Features that we offer,
- Proactive changes to the site every month
- Designing and Developing of
- Landing Pages
- Newsletter Templates
- Analytics & Monitoring
- Awesome Apps
- Complimentary Mobile Apps (running parallel with the Business Website)
- Unlimited Help and Support
- Development of Custom Workflows
And the list goes on.
We offer True partnership
We believe in delivering solutions that solve real business problems. We are with our clients on every step of building their “Awesome Website” right from planning, development, testing to launching it and beyond.
Our clients consider us an extension of their team working collaboratively with them on solving their toughest online challenges.
Our clients consider us an extension of their team working collaboratively with them on solving their toughest online challenges.
Beyond SOW
Instead of leaving client projects stuck in the pipeline due to renegotiating terms, the scope of work, cost estimates, payment milestones etc., with Awesome Plans subscribed to our clients, and we focus on getting things done.
5.How your business can Qualify for “Awesome Website” service
When we designed “Awesome Website” we knew it’s not meant for every website on the planet.
We knew for which businesses it’s the best fit and for which it was not.
We wanted to work with Clients which resonated with us on the following points,
The Website is Not just an online brochure, but a serious marketing tool
Building a website and launching it is not the goal. Running it in a way to maximize its potential should be the goal.
A website helps business in building its identity, trust, and reputation. Basically, it’s an online conversion machine.
We want to work with companies who are serious about their website, who think their website as one of the primary Marketing tools and wanted to harness its power.
Can understand Continuous Improvement Process benefits
Building a website is not a one-time event. It may work for a countless number of sites and is nothing wrong about it, but it has its drawbacks.
We want to build reliable, scalable, stable, well-maintained web portals for our clients which can only be achieved by continual improvements over time delivering outstanding results to our clients and their customers.
Ready to shift towards a long-term mindset
“Rome was not built in a day.”
You can download a free theme, customize it a bit, add content to it and make the website live in a few days. Building a website and launching it is not the goal. Running it in a way to maximize its potential should be the goal.
Shifting towards a long-term mindset has its benefits,
- Increase Brand Awareness
- Improve visibility in the search engines hence increase in website traffic
- Generation of qualified Leads which will drive more conversions
- Establish a connection with the target audience through fresh content and design.
Lastly Budget
“You get what you pay for.”
We want to work with clients who are ready to invest in their website. Having a budget allocated helps to focus on the problem at hand, which is more important than anything else.
Our pricing is transparent. This allows our potential clients can have a better understanding of what they are paying, and what value they are getting for that investment.
We have also listed down all the features of various plans in a comparison table so that it becomes easy for them to compare and choose which plans fit in for their budget.
Conclusion
The primary goal of this article is to give a brief introduction to Awesome Websites service offered by us to our potential future clients.
On the closing thoughts, we expect the readers of this article, especially prospects to think about the benefits that this service will bring to their business.
Take the first step, subscribe to our Awesome Plans, then sit back & relax. Let us take care of your business website.
